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What is Backstage 2006


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What is Backstage 2006

  1. 1. an open innovation landscape
  2. 2. What is Backstage? <ul><li>A developer/designer network from the BBC </li></ul><ul><li>An opportunity for the BBC to offer some of the content and services </li></ul><ul><li>A way to share with 3rd party, non-commercial developers </li></ul><ul><li>Our way of stimulating creativity and innovation in the market </li></ul>
  3. 3. Who will it appeal to/benefit? <ul><li>Developers </li></ul><ul><li>Designers </li></ul><ul><li>Bloggers </li></ul><ul><li>Fans </li></ul><ul><li>Everyone </li></ul>
  4. 4. Why is the BBC doing this? <ul><li>The Governors response to the Review of the BBC’s Online services by Philip Graf committed the BBC to using open standards to allow users to find and repurpose BBC content in more flexible ways </li></ul><ul><li>Trust is the foundation of the BBC </li></ul><ul><li>We take pride in delivering Quality </li></ul><ul><li>Creativity is the lifeblood of our organisation </li></ul><ul><li>Audiences are at the heart of everything we do </li></ul><ul><li>We Respect each other and celebrate our diversity </li></ul><ul><li>Great things happen when we Work together </li></ul>
  5. 5. What costs are incurred? <ul><li>We’re not providing any new or bespoke content for Backstage </li></ul><ul><li>We’re merely providing this content in a different format which allows developers to integrate it into their own projects </li></ul><ul><li>Cost incurred to the BBC to re-serve this existing content is negligible </li></ul>
  6. 6. Achievements from Backstage? <ul><li>Reaffirm our public service status by making available content and service in a public service way – via freely accessible RSS feeds and webs services </li></ul><ul><li>Promote innovation and creativity </li></ul><ul><li>Enable our users to create niche-yet-powerful applications and propositions that the BBC couldn’t justify spending license payer money on to produce itself </li></ul>
  7. 7. What’s in it for… <ul><li>… Web designers </li></ul><ul><li>… Developers </li></ul><ul><li>… Licence Fee Payer </li></ul><ul><li>… The United Kingdom </li></ul>
  8. 8. Isn’t the BBC Poaching talent? <ul><li>Prototypes are public </li></ul><ul><li>Prototypes and ideas are created for the benefit of the individual </li></ul><ul><li>Prototypes are developed off BBC servers </li></ul><ul><li>Rights stays with creator unless we commission it </li></ul><ul><li>BBC does not have first priority over ideas or prototypes </li></ul><ul><li>BBC does not exclusive rights to any backstage ideas or prototypes </li></ul>
  9. 9. Undermining commercial services? <ul><li>Terms of license of are that our content and feeds may only be used for non-commercial use </li></ul><ul><li>We are stimulating the next generation of creative developers and designers, who may go and work for commercial services in the future </li></ul>
  10. 10. Moving beyond the prototype <ul><li>We can and have commissioned a prototype and idea into product which the BBC use </li></ul><ul><li>We can consider commercial licensing of subsets of our content, if the developer wants to go it alone </li></ul><ul><li>Our community is full of people who have gone it alone and can help with personal advice </li></ul><ul><li>Our community prototypes have inspired someone else to build something better </li></ul>
  11. 11. Examples
  12. 12. UK Travel News
  13. 13. Live travel news map
  14. 14. Live travel news map
  15. 15. Animated BBC NewsScreen in SecondLife
  16. 16. BBC on Now and Next Gadget
  17. 17. BBC News Archive
  18. 18. Mood Memories
  19. 19. Hourly news flashes via IM
  20. 20. London Backstage Christmas Party <ul><li>Swedish Beers (mobile marketing) </li></ul><ul><li>London Girl Geek dinners </li></ul><ul><li>London Perl-mongers </li></ul><ul><li>London Web Standards group </li></ul><ul><li>London Geek dinners </li></ul><ul><li>London Ruby user group </li></ul><ul><li>Open Rights group </li></ul><ul><li>London 2.0 (web development) </li></ul><ul><li>Mo mo Monday (mobile development) </li></ul><ul><li>Saturday 9 th December / location TBA </li></ul>
  21. 21. Questions? <ul><li>Creative Commons Attribution-NonCommercial-ShareAlike License </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>