Slides From Jordan Ayan of Subscribermail.com s presentation on how email creative can help you succeed in email marketing. Includes emphasis on content, subject line, design, calls-to-action, and much more

1. Jordan Ayan CEO & Founder SubscriberMail

2. Top 10 Things You Need To Know About Email Creative

3. Follow Up @jordanayan @subscribermail [email_address] [email_address] http://blog.subscribermail.com/ www.subscribermail.com/creative

4. Producing great email creative requires being great at adapting to changing standards

7. Stronger relationships Sales Promotion Cross Sell/Upsell Subscription growth Transactional

10. Creative Encompasses the Entire Messaging Process 1

13. Define the Goal of Each Message 2

14. Create a Project Direction Document

16. Subject Lines are a critical part of the email creative process 3

19. Complimentary White Paper www. subscribermail .com/creative

20. It’s not just your same old Subject Line Anymore

21. Pre-header or Snippet Text

22. Pre-header or Snippet Text Typically the first line of your message

23. Pre-header or Snippet Text Typically the first line of your message

25. Relevancy 4

30. The Big Brother Effect

31. Consistency across email clients 5

46. Copy, Content and Offers 6

50. Direct readers focus to key offers

51. Boost response with tested effective Promotions

52. Make effective use of color

53. Single focus to improve conversions

54. Prompt customers to add you to their address book…

55. … and if it appears they need help, show them how to do it

57. Design -Typography, Images and Rich Media 7

73. http://blog.subscribermail.com/

74. Links and Calls-to-Action 8

77. Lead people to take the next step

79. Make it time sensitive & Convey a sense of urgency

80. Add a content relevant sweepstakes

82. Landing Page Considerations 9

88. Viral Opportunities 10

93. Follow me on Twitter @jordanayan @subscribermail

95. What NOT to do

99. Email creative is part art – part science.

100. Follow Up www.subscribermail.com/creative @jordanayan @subscribermail [email_address] [email_address] http://blog.subscribermail.com/