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+ ImaginationScience
13 Incredibly Creative
Examples of Direct
Mail
and 10 reasons why
they POP
NEXTPREV
2
What’s the hardest thing to
do with a direct mail piece?
Getting the recipient to
open and read it! Here are
ex...
NEXTPREV
3
1. Make the piece tactile!
This mailer turns into a functional record player!
NEXTPREV
4
1. Make the piece
tactile!
This mailer drives
the point home
with cholesterol
awareness
NEXTPREV
5
2. Have the piece
develop a
sentimental
connection!
Imagine stuffing
your wallet with
winnings from
this casino!
NEXTPREV
6
3. Establish an
emotional
connection
In this piece, the
threat of home
security becomes
real and imminent
NEXTPREV
7
4. Take the recipient
on a journey!
Creativity can bring
your experience into
the hands of your
customer
NEXTPREV
8
5. Make it a hands-on experience!
In this example, the recipient puts in a little work and
has a functional res...
NEXTPREV
9
6. Let it serve as a reminder
What better way to remember to get an oil change?
NEXTPREV
10
7. Have a little fun with your customer!
NEXTPREV
11
8. Incorporate Technology!
In this example, a video and an augmented reality
experience accompany the mailer!
NEXTPREV
12
9. Use the elements!
This amazing mailer changes color when exposed to
the sun
NEXTPREV
13
This amazing mailer reveals its message when run under water
NEXTPREV
14
10. Have FUN!
The most important element of making a
creative direct mailer is to have fun!
NEXTPREV
15
10. Have Fun!
This mailer from
Land Rover
provides a
“survival Guide”
that is printed on
edible paper with
edi...
NEXTPREV
16
Thanks for viewing this SlideShare!
SourceLink
1.866.947.6872
info@sourcelink.com
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13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 1 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 2 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 3 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 4 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 5 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 6 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 7 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 8 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 9 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 10 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 11 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 12 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 13 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 14 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 15 13 incredibly creative examples of direct mail and the 10 reasons why they POP! Slide 16
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What makes people want to open their mail? A great offer? Color envelopes? Timeliness? Well, yes, all of these things. But true marketing success can often come from creativity. Here are 13 amazingly creative examples of mail and advertising. Hope you enjoy and share your favorite examples of marketing!

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13 incredibly creative examples of direct mail and the 10 reasons why they POP!

  1. 1. + ImaginationScience 13 Incredibly Creative Examples of Direct Mail and 10 reasons why they POP
  2. 2. NEXTPREV 2 What’s the hardest thing to do with a direct mail piece? Getting the recipient to open and read it! Here are examples that you can’t help but open!
  3. 3. NEXTPREV 3 1. Make the piece tactile! This mailer turns into a functional record player!
  4. 4. NEXTPREV 4 1. Make the piece tactile! This mailer drives the point home with cholesterol awareness
  5. 5. NEXTPREV 5 2. Have the piece develop a sentimental connection! Imagine stuffing your wallet with winnings from this casino!
  6. 6. NEXTPREV 6 3. Establish an emotional connection In this piece, the threat of home security becomes real and imminent
  7. 7. NEXTPREV 7 4. Take the recipient on a journey! Creativity can bring your experience into the hands of your customer
  8. 8. NEXTPREV 8 5. Make it a hands-on experience! In this example, the recipient puts in a little work and has a functional result they might tell friends about!
  9. 9. NEXTPREV 9 6. Let it serve as a reminder What better way to remember to get an oil change?
  10. 10. NEXTPREV 10 7. Have a little fun with your customer!
  11. 11. NEXTPREV 11 8. Incorporate Technology! In this example, a video and an augmented reality experience accompany the mailer!
  12. 12. NEXTPREV 12 9. Use the elements! This amazing mailer changes color when exposed to the sun
  13. 13. NEXTPREV 13 This amazing mailer reveals its message when run under water
  14. 14. NEXTPREV 14 10. Have FUN! The most important element of making a creative direct mailer is to have fun!
  15. 15. NEXTPREV 15 10. Have Fun! This mailer from Land Rover provides a “survival Guide” that is printed on edible paper with edible ink!
  16. 16. NEXTPREV 16 Thanks for viewing this SlideShare! SourceLink 1.866.947.6872 info@sourcelink.com
  • JillWilliams60

    Dec. 1, 2021
  • JenniferPiper

    Jun. 29, 2016
  • MagdalenaCybulska

    Aug. 11, 2015
  • ShallomMuriuki

    Mar. 16, 2015
  • RhythmNagda

    Oct. 29, 2014

What makes people want to open their mail? A great offer? Color envelopes? Timeliness? Well, yes, all of these things. But true marketing success can often come from creativity. Here are 13 amazingly creative examples of mail and advertising. Hope you enjoy and share your favorite examples of marketing!

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