Presented by Nick Rayner andCamille Orellano
• Google is the coolest librarian in the world.• Algorithm that is constantly evolving.• Advertisers like it because a lot...
•   The algorithm keeps evolving.•   Use shady tactics to get traffic.•   Keyword stacking.•   Link farms.•   A short-con.
• Search engine rankings integrate social media.• Comment sections of websites integrate  Facebook accounts into them.• Mo...
TrustConsistencyLegitimacyAccessibility
•   It is where people are.•   Engage with consumers•   brand advocates.•   It is inexpensive.
• Creating catchy content comes naturally to  regular people.• Big brands are mimicking.• The internet is a new frontier.
• Leverage online presence.• Create your own website.• Expand.
• Similar to how an individual  would use it, except you’re  attracting customers.• Employ social media into  direct marke...
• Social media humanizes  the brand.• Larger scale.• Example: Taco Bell.
Questions?
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
Creating Catchy Content- TrendsTalk
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Creating Catchy Content- TrendsTalk

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  • Creating Catchy Content- TrendsTalk

    1. 1. Presented by Nick Rayner andCamille Orellano
    2. 2. • Google is the coolest librarian in the world.• Algorithm that is constantly evolving.• Advertisers like it because a lot of people use it.
    3. 3. • The algorithm keeps evolving.• Use shady tactics to get traffic.• Keyword stacking.• Link farms.• A short-con.
    4. 4. • Search engine rankings integrate social media.• Comment sections of websites integrate Facebook accounts into them.• Most articles have “share” buttons.• “Social media is the way of the future because it was the way of the past.” = Word-Of-Mouth marketing.
    5. 5. TrustConsistencyLegitimacyAccessibility
    6. 6. • It is where people are.• Engage with consumers• brand advocates.• It is inexpensive.
    7. 7. • Creating catchy content comes naturally to regular people.• Big brands are mimicking.• The internet is a new frontier.
    8. 8. • Leverage online presence.• Create your own website.• Expand.
    9. 9. • Similar to how an individual would use it, except you’re attracting customers.• Employ social media into direct marketing.• Build up brand advocates locally.
    10. 10. • Social media humanizes the brand.• Larger scale.• Example: Taco Bell.
    11. 11. Questions?

    ×