Google is constantly evolving its algorithm to better understand people's interests and provide relevant search results, which advertisers appreciate as it helps them reach a large audience. Social media integration, like share buttons and comments on articles and websites, helps spread information through word-of-mouth recommendations online in the same way people have shared information throughout history. Brands are leveraging social media for marketing by engaging with customers, building brand advocates, and employing tactics like user-generated content to humanize their brand on a large scale.

1. Presented by Nick Rayner and
Camille Orellano

3. • Google is the coolest librarian in the world.
• Algorithm that is constantly evolving.
• Advertisers like it because a lot of people use
it.

4. • The algorithm keeps evolving.
• Use shady tactics to get traffic.
• Keyword stacking.
• Link farms.
• A short-con.

5. • Search engine rankings integrate social media.
• Comment sections of websites integrate
Facebook accounts into them.
• Most articles have “share” buttons.
• “Social media is the way of the future because it
was the way of the past.” = Word-Of-Mouth
marketing.

11. Trust
Consistency
Legitimacy
Accessibility

16. • It is where people are.
• Engage with consumers
• brand advocates.
• It is inexpensive.

17. • Creating catchy content comes naturally to
regular people.
• Big brands are mimicking.
• The internet is a new frontier.

19. • Leverage online presence.
• Create your own website.
• Expand.

20. • Similar to how an individual
would use it, except you’re
attracting customers.
• Employ social media into
direct marketing.
• Build up brand advocates
locally.

21. • Social media humanizes
the brand.
• Larger scale.
• Example: Taco Bell.

22. Questions?