Cover Letter 2014

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Edwin Goitia
Tel: 630-888-7298
E-mail: edwingoitia@me.com
844 N Fordham Ave
Aurora, IL 60506
Experienced
Not Experienced
Interested
Profile
With 7 years of experience in the field, 5 years of that full time, non-stop activations, I have been on 4 national tours to date and two
regional tours. I have driven vehicles from 12 feet up to 2-ton duallys and 34 foot-long trailers towing close to 36,000 lbs. I have dealt
with a variety of machinery and equipment, many different scenarios involving labor, truck driver, logistics and transportation,
shipments, inventory, managing of staff of 1-20 or more, establishing client and vendor relationships, and much more. I have done tour
work in the automotive, telecommunications, home improvement, electronics and technology, as well as commercial media industries.
In that time, I have received recommendations from these companies and have over-delivered in multiple cases, saving companies
money and time. All of these skills that I have acquired will be taught in this coaching program exclusively for those willing to invest in
themselves.
Statistics
Hair Length
Curly/Short
Dress / Suit Size 36
Inseam
30
Hair Color
Build
Height
Dark Brown
Average/Athletic
5'7
Eye Color
Waist
Shoe Size
Dark Brown
31
11
Experience
Assistant Event Manager
Bar Promotions
Concerts & Sports Event
Demonstration
Health & Beauty Demo
In Store Demonstrator
Market Research / Surveys
Modelling
Set Up / Labor
Sampling
Tour Manager
Auditing
Chef
Costume and Character
Event Management (up to 5+ staff)
Greeter / Host(ess)
Flyering
Merchandising
Mystery Shopping
Roadshows
Security
Automotive
Brand Ambassador
Tradeshows / Conferences
Data Capture
Exhibitions
Hospitality
Mall Events
Merchandising (Plan O Gram)
Presenting
Sales
Technology
Other Experience
Over the years, I have accumulated a wealth of knowledge, skills, and expertise that are invaluable and unsurpassed. These include 5 years of
customer service (hospitality, etc), 2 years of management (retail and marketing), 2 years of sales (direct, B2B, B2C, door-to-door, cold/warm
calling, telemarketing), and 3 years of marketing (branding, guerrilla, field, management, etc.) I have managed teams as small as 2-5 and upwards
of 15-20. My management experience has entailed mostly of project organization, client negotiations, budget handling, staffing, coordinating
activities, and even payroll.
Skills
Acting
CDL Driving License
Esthetician
Hairstylist
Motorcycle License
Poker / Blackjack Dealer
Roller Skating / Blading
Bar Tender
Computer Skills (Advanced)
Face Painting
Food Service Certification
Nail Technician
Public Speaking
Wait Staff
Driving License
Computer Skills (Novice)
First Aid Certificate
Make Up Artist
Own Car
Dancer
Arabic
Czech
Greek
Italian
Polish
Russian
Urdu
Bengali
French
Hebrew
Japanese
Portuguese
Spanish
Vietnamese
Languages
First language: English
English
Chinese
German
Hindi
Korean
Punjabi
Tagalog
Qualifications
Associates in Marketing
Availability & Travel
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2. Associates in Marketing
Availability & Travel
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Extra Information
Assistant Event Manager
2008-2010 Sunny Delight (managing event team staff), NESCAFE(training new and incoming reps), Boost Mobile (guerilla marketing,
handling all supplies, reports, communication with team and upper management).
Auditing
Market Force-Movie theater audits (2011-Present)
Automotive
Chevy Silverado, Nissan, Dodge RAM, JEEP, Chrysler, Toyota Tundra
Bar Promotions
Chicago Beer Pong Tournament (2008, Uncle Fatty's, hosted/emceed/assisted with setup and logistics)
Brand Ambassador
2008-2010: Microsoft Kinect, Fuze, Weleda, Latin Grammy's (McDonald's),Visionworks, PNC Bank, Lean Cuisine, American Airlines,
Princeton Review, U.S. Army, Coca-Cola, Tylenol, Toyota, NESCAFE (in-store demo/BEVERAGE SAMPLING), Kellogs, All State, State
Farm, AT&T, U.S. Cellular, Boost Mobile, Bloomberg BusinessWeek and more!
Concerts & Sports Event
Chicago Fire (2011), Mexico vs. Senegal Soccer event (State Farm, did some BA work as well as Costume Character during half -time
show, 2011)
Costume and Character
Nesquik Bunny (2009), also was a Costume Assistant to Tony the Tiger (2011)
Data Capture
Surveying at multiple events at the McCormick Center Chicago regarding telecommunications, health/medical, etc
Demonstration
NESCAFE, Serta, Goose Island, Wirtz Beverage, Southern Wines and Spirits
Well versed in beers and wines.
Event Management
American Idol Screening Jan 2014
American Idol Holiday Program Dec 2013
FitStudio Wolf Games/Sears Fitness Studio Dec 2013
Naked Juice Market Manager May-July 2013
Nissan NEXT Regional Manager 2012
Windows 8 Picture Perfect Holiday Program Site Manager: GT Events-November 2012-January 2013
Windows 7 Picture Perfect Holiday Program Site Manager: GT Events-December 2011 – January 2012 (2 months) Chicago Midway
International Airport
Managing a team of 6 brand ambassadors, Santa Claus, and a photographer at the Midway airport. Reached over 3,000 consumers in
12 days.
Exhibitions
New Futuro Summit (Fall 2011)-Exhibit for aspiring college students, over 5000 in attendance.
Flyering
Open Range (wi-max service, door-to-door flyering, delivered over 1000 hangers to residences in South Chicagoland area)
Greeter / Host(ess)
New Futuro Summit (Greeter at entrance to exhibition)
Health & Beauty Demo
Weleda All-Natural Spa Tour
Hospitality
N/A
In Store Demonstrator
NESCAFE (#2 Top Regional Sales Rep, sampling coffee), Serta (Sold out mattresses in less than 2 days at retail location)
Mall Events
Westfield Family Shopping Program
Market Research / Surveys
Survey experience of 5 years done on paper, tablets (iPad, eSlate, etc), as well as virtual (on laptops, through website and social
media integration, etc). To Date Total Surveys Captured: Over 10,000.
Clients data captured for: Chevy, Ford, NESCAFE, Windows, Southwest Airlines, Virgin Mobile, Verizon Wireless, U.S. Cellular, and
more)

3. Market Research / Surveys
Survey experience of 5 years done on paper, tablets (iPad, eSlate, etc), as well as virtual (on laptops, through website and social
media integration, etc). To Date Total Surveys Captured: Over 10,000.
Clients data captured for: Chevy, Ford, NESCAFE, Windows, Southwest Airlines, Virgin Mobile, Verizon Wireless, U.S. Cellular, and
more)
Mystery Shopping
Market Force (2011-Present) -Movie theater trailer checks, retail store checks. Hour long checks with a recap process to follow
immediately.
Presenting
Product Demonstrator for Samsung, Microsoft (taught expert classes at Best Buys and on college campuses)
Roadshows
N/A
Sales
NESCAFE (2nd MOST SOLD IN THE REGION!)
Sampling
NESCAFE (2009 Top Regional Salesperson-The Eleven Agency)-Sampled the Dolce Gusto to over 2,000 people in a 6 month period in
3 retail locations (Sur La Table, Bed, Bath and Beyond, and Macy's). Also trained a new staff member near the end of my assignment
for about 8-10 hours.
Set Up / Labor
Weleda, Shecky's Girls Night Out (Shecky's Media) (banquet hall-size setup with almost 100 tables, over a dozen booths, and about 6
large-scale displays (signage and glass displays as well), American Airlines (Otudoor tent with 100x100 turf area with multiple
consumer engagement stations, such as photography, games, EMC, and more)
Technology
Windows Picture Perfect Holiday Program-December 2011
Site Manager, managing staff of 5, troubleshoting 5 laptop computers, 4 printers, and a Wireless LAN connection, as well as lights, and
a camera for photography.
Assisted Sales Representative
Mosaic Sales Solutions
October 2010 – April 2011 (7 months)
Microsoft Kinect Launch, pushing sales of the new XBOX 360 console at various local retail locations; a World Record was broken of
over 10 million units sold, adding over $1 billion in sales to Microsofts bottom line.
Tour Manager
Kindle Paperwhite Oct-Nov 2013
Sep-Nov 2013 Chevy Silverado Tour
-206 Inc.
Microsoft College Campus Tour Apr 2012--Jun 2012
BehrPro Experience Tour Jun 2011--Oct 2011
Formula
Street
Inc.
Lowe's Build & Grow Tour Apr 2011--Jun 2011 GMR Marketing
Tradeshows / Conferences
New Futuro Summit Fall 2011) (Over 5000 in attendance in 3-day period), Italian Expo (2010), NCLR (National Council of La Raza)
(2009)
CDL Driving License
In the process of acquiring, however I have driven gooseneck trailers up to 34' long with 2-ton duallys, down to box trucks of 16'. I
am comfortable driving,maintaining and troubleshooting trucks and trailers of all sizes.
Computer Skills (Advanced)
Mobile site development, mass email correspondence, affiliate marketing, social media planning
Computer Skills (Novice)
Windows 7/8 Intermediate, Microsoft OFFICE, Mac OSX
Driving License
Clean driving record, willing to undergo a DMV Check.
Food Service Certification
Currently have an up-to-date ServSafe Certification
Own Car
Yes, brand new 2013 Nissan Rogue, HIGHLY RELIABLE AND GREAT ON GAS
Public Speaking
Currently available for public speaking gigs

4. Yes, brand new 2013 Nissan Rogue, HIGHLY RELIABLE AND GREAT ON GAS
Public Speaking
Currently available for public speaking gigs