A great overview of greening your business from a series of lunch and learn talk i give.

1. Green 101
Rob Sinclair

2. Goals of Today
‣ To understand Green
‣ To understand our current environment
‣ To understand what an offset is
‣ To understand what we can do to reduce our
impact
‣ The benefits and obstacles
‣ How to implement a green policy
‣ 10 - easy thing we can do

3. What we know
‣ everything we do has an impact on the
environment
‣ what we are currently doing isn’t sustainable
‣ collective efforts have more impact than
individual ones
‣ collaboration must become part of every
leader’s lexicon
‣ we need to think BIG!
‣ we need to start small

4. New Paradigm

5. New Language
Sustainable consumption
The ultimate objectives of green procurement are to
reduce the consumption of resources in order to reduce
the generation of waste, to minimize environmental,
health and financial risks, and to reduce costs.
Green Purchasing
Green procurement is the procurement of products and
services that have a lesser or reduced effect on human
health and the environment when compared with
competing products or services that serve the same
purpose. A green product is one that is less harmful than
the next best alternative.

6. Current Situation
We have got into the predicament we
are in today because we have focused
on parts and neglected the whole.
We are focusing on immediate goals-
such as short term - and neglected the
larger systems which the quarterly
profits are only a small part.

7. The CO2 bathtub
5 billion
tons added
8 billion every year
tons go in
3 billion
tons go out
www.sustainer.org/tools_resources

8. Our Current CO2 bathtub
800 billion tons
380 ppm
www.350.org

9. Re-think
Climate change is but one thread in a
larger cloth; we cannot simply remove the
thread, but we must reweave the cloth.

10. Step 1
Understanding my footprint
‣ Electricity
‣ Heating
‣ Travel
‣ Paper

11. Step 2
Understanding waste
‣ Look at what you are throwing away
‣ Waste is wasted $$

12. Step 3
Re-Think purchasing
‣ Paper
‣ Office Supplies
‣ Energy
‣ Travel

13. Product Examples
Recycled content, FSC certified paper.
ReBinder – Recycled binders made
from 35 – 38% post consumer
recycled cardboard
Remanufactured Ink Cartridge

14. Product Examples
30% post consumer recycled content folders
and dividers
Green Cleaning Products

15. Step 4
Offset

16. What is an offset?
Offsets are carbon credits
purchased from projects
working to decrease the
carbon dioxide (CO2) in the
earth’s atmosphere. These
projects aim to help our
planet and ultimately reduce
climate change.

17. Zerofootprint Offsets
‣ Additionality
‣ Certification
‣ Public Registry
‣ Risk and project management
‣ Carbon leakage
‣ Meaningful contribution to long-term
sustainability of local communities

18. Types of offsets
Forest Restoration
British Columbia • ISO 14064-2 Certified
The Maple Ridge forest restoration project aims to
develop a forest that will continue to be healthy beyond
the lifespan of the current generation of trees. The
project maximizes the amount of CO2 that can be
sequestered(absorbed), and emulates natural forest
growth. Over 36,000 indigenous Douglas Firs, Sitka
Spruces, Western Red Cedars, Western Hemlocks and
Cottonwoods have been planted since the project
began in 2006.
Landfill Gas Recapture
Ontario • ISO 14064-2 Certified
The Niagara Falls Landfill Gas Recapture project
captures gas from the East Quarry landfill and distributes
it to the nearby Abitibi Mill, which produces recycled
content paper.

19. Types of offsets
Tire Recycling Program
Quebec • ISO 14064-2 Certified
This project utilizes used car and truck tires to
manufacture a variety of products, including new tires,
rubber carpets, car mats, and an assortment of other
post-consumer goods.
Run of River Hydro
Ontario • ISO 14064-2 Certified
This project harnesses the power of moving river water
to produce energy. Run of river power projects add
clean energy to our grid, which reduces reliance on
unsustainable sources of energy such as fossil fuels and
coal.

20. Industry Response
Goals of Green Supply Chain
Reduce overall business costs 56%
Enhance company social responsibility 51%
Improve profits 42%
Improve visibility into green supply chain drivers 49%
Reduce waste/improve disposal methods 38%
Source Aberdeen Group 2008

21. Challenges to Green
‣ Price
‣ Lack of corporate commitment
‣ Insufficient knowledge
‣ Availability
‣ No acceptable alternative
‣ No specifications
‣ Purchasing habits

22. Overall Benefits
‣ Improve Brand Image
‣ Employee Productivity
& Morale
‣ Reduce Risk
‣ Increase Profits
‣ Identify New Markets
‣ Establish new best
practices in your
industry

23. Implementing a SP Program*
‣ Organizational support
‣ Self-evaluation
‣ Set goals
‣ Develop a strategy
‣ Run a pilot project
‣ Implementation
‣ Sustainment
*Implementing a sustainable procurement programme' is modeled on the Canadian standard for
'Environmentally Responsible Procurement', CSA Z766-95, issued by the Canadian Standards Association.

24. Using Backcasting
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25. Work with Suppliers
‣ Environmental claims by suppliers should be
supported by documentation
‣ Does the company have their own
environmental policy?
‣ Can a supplier provide samples or product on
trial basis?

26. SP Criteria examples
‣ Using logo/certification programs
‣ Based on recycled content
‣ Protecting health/indoor air quality
‣ Distance goods/services travel
‣ Based on recyclability

27. Eco Labels
The Design for the Environment (DfE) Program works in partnership with a broad range
of stakeholders to reduce risk to people and the environment by preventing pollution.
DfE focuses on industries that combine the potential for chemical risk reduction and
improvements in energy efficiency with a strong motivation to make lasting, positive
changes.
SCS is a leading third-party provider of certification, auditing and testing
services, and standards.
ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U.S.
Department of Energy helping us all save money and protect the environment through
energy efficient products and practices.

28. Eco Labels
Green Seal is an independent non-profit dedicated to safeguarding the environment and transforming
the marketplace by promoting the manufacture, purchase, and use of environmentally responsible
products and services.
Chlorine Free Products Association is an independent non-profit accreditation and standard
setting organization who’s focus is promoting sustainable manufacturing practices, implementing
advanced technologies free of chlorine chemistry, educating consumers on alternatives, and
developing world markets for sustainably produced third party certified products and services.
FSC is an independent, non-governmental, not for profit organization established to promote the
responsible management of the world’s forests.

29. Eco Labels
The 100% Recycled Paperboard Alliance (RPA-100%) is an independent, non-profit
trade alliance headquartered in Washington, D.C. RPA-100% brings together leading
100% recycled paperboard manufacturers to analyze the benefits and promote the
use of 100% recycled paperboard.
Recyclable Symbol. – This symbol signifies that a product is recyclable. Most of the
time, there will be a number in the center of the symbol that represents the type of
plastic the container is made from.
Recyclable Symbol – This symbol is used to denote that a product contains recycled
content. Often times there will be a percentage in the center of this circle telling how
much recycled content is in the product.

30. GSC Best Practices
‣ Align green supply chain goals with
business goals
‣ Evaluate the supply chain as a single life
cycle system
‣ Use green supply chain analysis as a
catalyst for innovation
‣ Focus on source reduction to reduce waste

31. 10 easy steps
‣ Be bright about light - Artificial lighting accounts for 44 percent of the electricity
use in office buildings.
‣ Maximize computer efficiency - Computers in the business sector unnecessarily
waste $1 billion worth of electricity a year.
‣ Print smarter - The average U.S. office worker goes through 10,000 sheets of copy
paper a year.
‣ Go paperless when possible - Make it a habit to think before you print: could this
be read or stored online instead?
‣ Ramp up your recycling - Make it a habit to recycle everything your company
collects.
‣ Close the loop - Make it a policy to purchase office supplies and furniture made
from recycled materials.
‣ Watch what (and how) you eat - Make it a habit to bring your own mug and
dishware for those meals you eat at the office.
‣ Rethink your travel - Make it a habit to take the train, bus, or subway when
feasible instead of a rental car when traveling on business.
‣ Reconsider your commute - Make it a habit to carpool, bike, or take transit to
work, and/or telecommute when possible.
‣ Create a healthy office environment - Make it a habit to use nontoxic cleaning
products. Brighten up your cubicle with plants, which absorb indoor pollution.

32. consider the entire system

33. Collaborative Tools
‣Google Docs - www.docs.google.com
‣Net Suite - www.netsuite.com
‣Mind Meister - www.mindmeister.com
‣NING - www.Ning.com
‣LinkedIn - www.LinkedIn.com
‣Survey Monkey - www.surveymonkey.com
‣Write Board - www.writeboard.com
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34. Resources
Web:
‣ Conscious Brands www.Consciousbrands.com
‣ Six Steps to the Greenest Meetings Possible
‣ http://www.greenbiz.com/feature/2008/10/06/six-steps-greenest-meetings-possible
‣ Green Procurement
‣ http://www.greeninggovernment.gc.ca/default.asp?lang=En&n=256986C5-1
‣ Greener Choices www.GreenerChoices.org
‣ Environmental Leaderwww.environmentalleader.com
Books:
‣ Living Supply Chains, John Gattorna
‣ Wikionomics, Don Tapscott
‣ Small Giants, Bo Burlingham
‣ Green Business, Amy K. Townsend
‣ The Ecology of Commerce, Paul Hawkins
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35. Thank-you
Q & A:

36. Contact info
Rob Sinclair
ph: 403.697.9314
e: rob@consciousbrands.com
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