Mobile Apps - Where's the beef

Mobile Apps Where‘s the beef? Klas Roggenkamp, compuccino

Agenda

Agenda • Me • App? • Why? • How? • You

Me Klas Roggenkamp Dipl. Designer compuccino

compuccino • concept, design, development • specialized in Apps, Tools, APIs Mobile, Web, Desktop, Social Media • focus on „getting the info to the user“ • experienced in „getting the user to the info“

App iPhone Facebook Android -App WebOS Desktop Blackberry

App? An application is a set of integrated programs which are stored in a le as a single name. Every program does a “ speci c task or operation but all these operations are „ syncronised to get a bigger result which is a combination of all these operations.

App? An application is a set of integrated programs which are stored in a le as a single name. Every program does a “ speci c task or operation but all these operations are „ syncronised to get a bigger result which is a combination of all these operations. Questions? Feel free to ask!

App? An application, in my world, is a computer program “ designed to achieve a speci c task. „

App? An application in my words is "The act of bringing “ something to bear; using it for a particular purpose." „

Ah. But mobile?

Mobile App?

Mobile App Mobile applications are developed for small low-power hand held devices such as personal digital assistants, or “ mobile phones. These applications are either pre- „ installed on phones or downloaded by customers from app stores and other distribution platforms.

Why would you want to have a mobile app?

Why? • My CEO wants one

Why? • My CEO wants one • Marketing recommends it

Why? • My CEO wants one • Marketing recommends it • Competitors do it

Why? • My CEO wants one • Marketing recommends it • Competitors do it • IT has already started

Why? • My CEO wants one th is ve ha ea • Marketing recommends it e W at id • Competitors do it g re • IT has already started

Why? • My CEO wants one th is ve ha ea • Marketing recommends it e W at id • Competitors do it g re ... we think. • IT has already started

Why should you want to have a mobile app?

Source: AdMob

57.1% of the german population uses mobile data Source: VA 2010

Downloads Revenue 30,000 M 22,500 M 15,000 M 7,500 M 0M 2009 2010 2013 Source: Gartner 2009

Downloads Revenue 30,000 M $29.5 billion 22,500 M 15,000 M 7,500 M 0M 2009 2010 2013 Source: Gartner 2009

Why should you really want to have a mobile app?

Why? • Apps offer added value

Why? • Apps offer added value • Apps make use of user context

Why? • Apps offer added value • Apps make use of user context • Apps are easy to use

Why? • Apps offer added value • Apps make use of user context • Apps are easy to use • Apps give us better access

Where is the beef?

User retention across all apps drops an average of 85% by the rst month

How? Idea > Concept > Design > Develop > Deploy > Market

How? What should be mobile: something old, data access, general information, something new Idea > Concept > Design > Develop > Deploy > Market

How? What should be mobile: something old, data access, Mobile Added Value: general information, context awareness, access on the go, something new device capabilities Idea > Concept > Design > Develop > Deploy > Market

How? Use-Cases for mobile web: browse, search or play Idea > Concept > Design > Develop > Deploy > Market

How? Use-Cases for mobile web: User-Expectations: browse, search or play entertainment, quick info, entertainment Idea > Concept > Design > Develop > Deploy > Market

How? Use-Cases for mobile web: User-Expectations: browse, search or play entertainment, quick info, entertainment Idea > Concept > Design > Develop > Deploy > Market Access points?

How? Idea > Concept > Design > Develop > Deploy > Market Content Sources: CMS, APIs, User

How? Idea > Concept > Design > Develop > Deploy > Market platform & languages: Content Sources: iOS, Android, webOS, CMS, APIs, User Windows 7, HTML, …

How? • De ne your Use-Case • De ne your Content • Imagine user expectation and user needs • Reconsider!

Do we need a mobile app?

Mobile App Mobile Web + tailored to device + easy to develop + access to device features + existing Know-How (e.g. camera, adressbook) + no installation + performance + cross-platform + of ine-usage + needed anyway + (runs in background) - development per device - performance - lack of Know-How - no access to device features - requires installation - user experience - user attention - access via URL

You Like? Follow @compuccino on twitter!

You • What do you hope to achieve with your app? • What mobile service can you / your company offer? • Do you need an app for that?

Abschließend... • Questions? • nd out more http://compuccino.com http://facebook.com/compuccino http://twitter.com/compuccino klas@compuccino.com

Mobile Apps - Where's the beef

by compuccino on Oct 13, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 333

Statistics

Mobile Apps - Where’s the beef — Presentation Transcript

http://compuccino.com	323
http://m.compuccino.com	10