You have frequently asked questions about planning a website; we have answers. Our presentation covers everything you must know when building a new site.
25. Cross linking –
creating a link from
one of your
website’s pages to
another page of
your own, or to a
relevant external
site.
26. Back linking –
when other sites
acknowledge your
site by creating a
link to it.
27. 4. How do you
effectively
promote
conversion
points?
28. Visitors “convert” when they complete actions that align
with your business’ goals (like download your
whitepaper or subscribe to your email list).
29. Promote your
conversion points
by making them
easy to find and
appealing to your
target audience.
Run tests to
compare
conversion points
– which ones work
best?
30. 5. What’s the
hub and spoke
model, and why
is it important
for website
building?
31. The hub and spoke model is a
system designed to bring more
traffic to your site.
32. First, you have
to reach out to
your audience
through
platforms like
social media
and email lists.
33. The content you share on social
media should link back to your
website, where visitors will hopefully
convert.
34. When planning a website, you’ve got to
think about your overall digital strategy.