1. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• AIPMM – Association of International
Product Marketing and Management
• AIPMM is the hub of All things
Product Management

2. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• AIPMM offers product management
and marketing courses and
certifications to drive growth and
innovation within technology-based
business

3. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience

4. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Fortune’s Most Admired Companies
Rank Company Industry Rank Industry
1 Apple 1 Computers
2 Google 1 Internet Services & Retailing
3 Amazon 2 Internet Services & Retailing
4 Coca-Cola 1 Beverages
5 Starbucks 1 Food Services
6 IBM 1 IT Services
7 Southwest Airlines 1 Airlines
8 Berkshire Hathaway 1 Property & Casualty
9 Walt Disney 1 Entertainment
10 FedEx 1 Delivery

5. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• Organizational function that manages
products across their lifecycle1
• Proactive planning of products2
• Aligns cross-functional teams to create
and support products3

6. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
A.Maximize revenue
B.Lead product development activities
C.Reduce development cost
D.Maximize profit
E.Deliver high quality

7. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience

8. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience

9. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience

10. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
PRODUCT
MANAGE
MENT
SALES
FINANCE
CUSTOMER
SERVICE
OPERATION
S
ENGINERIN
G/MANUFA
CTURING
RESEARCH
DEVELOPME
NT
LEGAL
MARKETING

11. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• Central point of communication
• Manage product lifecycle
• Gather requirements
• Guide development
• Maintain product roadmap

12. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Customer
Business
Product
(Value)
Market
Scope
Schedule
Project
(Quality)
Cost

13. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Functional
Manager
Externally
Focused
Strategic
Internally
Focused
Tactical

14. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Maximize
Opportunity
Minimize
Risk

15. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Quality
Value

16. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• Product Management guides critical decision1
• Process reduces time to market2
• Function and process minimize product risk3
• Function and process maximize value4
• Critical function for companies seeking to grow5

17. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience

18. Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Clients List