This document discusses different strategic options for businesses, including quality, value, focus, innovation, and being global. It provides examples of each strategic option, such as how Dell computers pursued customization and assemble-to-order without intermediaries. The challenges of evaluating strategic options are also covered, such as whether an option provides real and perceived customer value, is relevant and sustainable. Total quality management is discussed as pursuing continuous process improvement. The presentation was made to Sir Amin Nasarullah about strategic marketing management.

1. LOGO

2. LOGO
 Group members
 Afza Farooq
 Tehzeeb Tariq
 Syed Zohaib Ali
 Rameez Akram
 Presented to:-
Sir Amin Nasarullah

3. LOGO
STRATEGIC OPTIONS:
Quality Value Focus Innovation.
STRATEGIC MARKETING
MANAGEMENT.
Chapter 9 &10

4. LOGO
What is mean by strategic
options?
•A strategy is about giving the business
a clear direction and purpose.
•Business strategy crowd together
following strategic options:
Value proposition
Assets and competencies
Functional strategies and programs

5. LOGO
STRATEGIC
OPTIONS INCLUDE:
Quality
Value
Focus
Innovation
Globalization

6. LOGO
•A business may select more than one
strategic options among different options.
•These strategies would help you in
developing business strategies and
decision making.

7. LOGO
CHALLENGES OF BUSINESS
STRATEGY.
Q.Which strategic option should form
the basis for business strategy?
Answer: Each option should be
challenged with respect to whether it
contain a real and perceived value
proposition , and whether it is
relevant, sustainable and feasible

8. Is There A Real Customer Value
Proposition?
Is There A Perceived Customer
Value Proposition?
Is the strategy relevant to
customer?
Is the strategy sustainable?
Is the strategy feasible?

10. Strategic Options To Be
Discussed In Detail:
Quality
Value
Focus
Innovation
Being global

11. Strategic options:
Product Attributes
product Design

12.  Product Line Breadth

13. CORPORATE SOCIAL RESPONSIBILITY

14. 
Brand familiarity
The awareness consumers have of a particular brand.
Customer Intimacy
A marketing strategy where a service supplier or
product retailer gets close to their clients.

15. THE QUALITY OPTION
Perceived quality of the product

16. PERCEIVED QUALITY AND FINANCIAL
PERFORMANCE
Association of quality with brand choice.

17. TOTAL QUALITY MANAGEMENT
TQM is an operating philosophy and management
tool that focuses on continuous process
improvement. Everything is a scientific method.
http://www.kandns.com

18. Total Quality Management
• Commitment of senior management to
total quality management .
• Cross functional teams empowered to
make changes.
• Process orientation includes livestock
to feed , preparation of ready to cook
products like burger patties, nuggets
and kababs.
• A set of systems like suggestion
system.
• The tracking of key quality measures
including customer satisfaction.

19. Signals Of High Quality
• Consumer mostly prefer quality
product which are fit and finish.
Example
 Broadband suppliers (professionals
attitudes)
 Tomato juices (thickness)
 Cleaners (dishwashers)
 Super markets (imtiaz, metro)
 Cars and clothes (heavy weight
mobile phones and branded clothes)

20. Values
• Dell computers:
customization and assemble to order, no
intermediary, effective distribution, direct
contact with customer.
• Super stores:
Imtiaz super store
• Suzuki:
cost focus , easy to operate.

21. VALUE Cont…

22. Value Arenas
Creating a cost advantage
Perceived value
Low cost culture

23. Creating A Cost Advantage
A source of competitive advantage that
depends on producing some product or
service at the lowest cost. The most
successful approaches to cost advantages
are
No frills product/services
Operations
Scale economies
The experience curve

24. Perceived Value
It deals solely with the customer‘s
perception of a product.
Nike, a well-known brand of today,
endorsed in professional NBA player
Michael Jordan and created a special line of
shoes called the Air Jordan(s).
Low Cost Culture
•Cost oriented culture
•Low cost structure

25. FOCUS:
Pay particular attention to some thing
for example
Hospital:
kidney center specially for kidney related
patients.
Tutty fruity:
Provide flavored yogurt.

26. Focus strategy
concentrates on:
Resources and energy
Competing with limited resources
Supporting a strategic position

27. Innovation

28. INNOVATION
SONY:
Focus on continuous innovation, introduces
new products like walkman, handycam,
Xplod(mobile entertainment), play stations,
cile(handheld PDA), cyber shot (digital
camera), and VAIO(note book computers).
PROCTER AND GAMBLE:
Deep understanding of customer, research on
technologies, ability to link customer need with
technical skills.

29. Innovation
cont…
Innovation and value
proposition
The first mover advantage

31. Thank You