This document discusses the fundamentals of visual design and communication. It covers concepts like mental models, mapping, affordances, semiotics, typography, and color which are used to effectively convey meaning and ideas visually. The document advocates designing systems rather than individual pages, and highlights responsive web design as an important approach. It concludes by recommending further reading on visual grammar, design principles, and communicating design concepts.
70. FURTHER READING
Visual Grammar by Christian Leborg
The Design of Everyday Things by Don Norman
Understanding Comics by Scott McCloud
Principles of Form and Design by Wucius Wong
Designing for the Web by Mark Boulton
Mental Models by Indi Young
Communicating Design by Dan Brown