Social Responsibility

1. Kuliah Etika Profesi dan Bisnis
Oleh Coky Fauzi Alfi
cokyfauzialfi.wordpress.com
Socially Responsible
Design

2. Topics
• Corporate Social Responsibility
• Socially Responsible Design
• Designer Ethics
• The Socially Responsible Design Model

3. Corporate Social Responsibility

4. Corporate Social Responsibility (CSR) is the
continuing commitment by business to
behave ethically and contribute to
economic development while improving
the quality of life of the workforce and
their families as well as the local
community and society at large.

5. CORPORATE
RESPONSIBILITY
(sustainable
development)
Corporate
Corporate Social Corporate Financial
Environmental
Responsibility Responsibility
Responsibility

6. CORPORATE SOCIAL RESPONSIBILITY
DESIGN & ORGANISATION
DELIVERY MANAGEMENT
ACTIVITIES ACTIVITIES
– Products – Structures
– Environments – Management style
– Services – Reporting methods
– Systems – Investment
MAINLY MAINLY INTERNAL
EXTERNAL FOCUS
FOCUS
Socially Responsible Socially Responsible
Design Governance

7. Socially Responsible Design

8. The use of design to address
social, environmental, economic and political
issues may be termed ‘Socially Responsible
Design’
(SRD).
The idea of SRD has been behind positive
measures to apply design thinking to issues
such as sustainability and demographic
change.

9. Victor Papanek
(1927 — January 14, 1998)

10. Victor Papanek’s idea that designers and
creative professionals have a responsibility and
are able to cause real change in the world
through good design.
Papanek writes about responsible design.
Designers can contribute to designing more
ecological products by carefully selecting the
materials they use.
Papanek also remarks on designing for people's
needs rather than their wants.

11. Designer Ethics

12. David Berman identified two types of ethics –
personal and professional – and a designer has
to consider both.
He noted that there is a minimum level of
ethical behaviour set within a design
organisation or professional association that
reflects a common code of conduct.
But in large part, ethical practice is a matter of
personal and professional choice.

14. The Socially Responsible Design
Model

16. Government
Design can help to make the process of
national, regional and local government more
responsible or representative.
This might involve helping to increase
efficiency, enabling more people to vote or
facilitating the participation of under-
represented groups.

20. Economic Policy
Design can contribute to national, regional
and local economic policy by promoting
sustainability and responsibility.

23. Fair Trade
Design can provide support for workers rights
and reduce exploitation of poor
economies, though interventions in relation to
finance, investment, manufacture and trade.
This might involve establishing supplier sourcing
criteria or partnering in the supply chain.

25. Ecology
Design can help reduce pollution and minimise
environmental impact, as well as use green
technologies.
This might involve developing “green buildings”
that improve air/water quality, encouraging
building reuse, introducing recycling or creating
environmentally-friendly packaging.

28. Social Inclusion
Design can reduce discrimination on the
basis of gender, ethnicity, age, class,
education, wealth, etc. and combat social
exclusion by understanding people’s
particular needs.

31. Health
Design for health promotes better service delivery
and patient care, and develops methods of
improving people’s health within society at large.
This might involve improving the quality of medical
resource provision, developing devices that enable
medicines to be administered outside of the
healthcare system and helping produce equipment
that prevents injury for vulnerable groups (e.g.
cooker monitor for older people).

34. Education
Design can improve the quality and efficiency of
delivery.
This might involve architects and interior
designers designing schools to better facilitate
learning or design professions providing support
for school projects.

37. Crime
Design can be used to reduce the incidence
of crime, alleviate fear of crime and
minimise the impact of crime.

41. “Ethics and social responsibility are
currently high on the international
agenda, with companies looking to
address the issues and communicate
their stance.”

42. Poster Paragames 2011
Solo - Indonesia

50. © 2011
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