Mineral water- Four P's of Marketing; Product, Price, Place, Promotion

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SANA KHALID-Market research ROLL NO. 127

Market Research - The Process Step One: Define Marketing Problems and Opportunities ,[object Object],[object Object],[object Object]

Step Two: Set Objectives, Budget, and Timetables ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Step Six: Organize and Analyze the Data Once our data has been collected, it needs to be cleaned. Cleaning research data involves editing, coding, and tabulating results . ,[object Object],[object Object],[object Object],[object Object]

Planning for Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],Name of Brands 0.5 liter 1.5 liter 6 liter Nestle, pure life 15 24 60 Atlantis 15 23 57 Aqua Fina, purity guaranteed 15 24 60 Nile, its nature 13 22 55

[object Object],[object Object],TARKET MARKET

[object Object],[object Object],[object Object],[object Object],TYPES OF TARGET MARKETING

[object Object],[object Object],[object Object],[object Object],MARKETING

Geographic Segmentation (Punjab)

MARKETING IN LAHORE ,[object Object]

LAHORE IS DIVIDED INTO FUTHER POSH AREAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POSH AREAS ESTAMTED ,[object Object]

EXCLUSIVE TARGET MARKET LOCATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Product? “ In marketing, the term “product” is often used as a catch-all word to identify solutions a marketer provides to its target market. We will follow this approach and permit the term “product” to cover offerings”

Categories of Consumer Products: ,[object Object],[object Object],[object Object]

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Categories of Business Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Components of a Product ,[object Object],[object Object],[object Object]

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Consumable Product Features: ,[object Object],[object Object]

AVAILABLE SIZES OF NILE ARE: -0.5Liters -1.5Liters -6Liters NILE it's Nature 1.5 Liter

BRANDING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Product Development Process: ,[object Object],[object Object],[object Object]

Nasiba Waris-Pricing Roll no.139

“ Price is a component of exchange or transaction that take place between two parties and refers to what must be given by one party in to obtain something offered by another party ” PRICE

Importance of price ,[object Object],[object Object],[object Object]

PRICE OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Factors affecting price decision

Internal factors ,[object Object],[object Object],[object Object]

External factors ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Price vs. value

Price strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SALMA BASHIR-pricing ROLL NO. 126

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Cost Oriented Pricing This is what where the price of a product or service is calculated and a margin is applied to derive a selling pricing .

0.5 liter 1.5 liter 6 liter Only for Rs.55 Only for Rs.22 Only for Rs.13 NILE it's Nature NILE NILE 6 Liter it's Nature 1.5 Liter NILE 0.5 Liter

TOTAL PRICE Weight Retail Prices Tax@21% per unit price No. of units Total Price 0.5 liter 11 2.31 13 30,000 390,000 1.5 liter 18 3.78 22 25,000 550.000 6 liter 45 9.45 55 15,000 825,000 Aggregate Total Price 1765,000

[object Object],Number of bottles produced and sold = 70,000 Expected Sales Rs. 14,59,000 Profit @ 10% Rs. 1,45,900 Total cost Rs.13,13,100 Allocation of Cost Promotion @ 40% Rs.5,25,200 Production @25% Rs. 3,28,300 Pricing @ 15% Rs. 1.96,900 Distribution @ 10% Rs. 1,31,310 Target Market@ 10% Rs. 1,31,310

[object Object],SPECIAL OFFERS Woww……..  Boxes purchased in a single order %discount 4m list price Up to 500 0.5 None 600-1500 1.5 liter 15% 1600-2500 1.5 liter 20% 2500-3500 0.5 liter 40% + free dinner in Pearl Continental

[object Object],SPECIAL OFFERS Hmm……......... .  Quantity purchase in a single order % Discount from list price Up to 300 0.5 liter/ 1.5 liter None 400-500 6 liter bottle 15% 600-1000 1.5 liter bottle 25%

SABA KHURSHEED ROLL NO. 1541

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[object Object],AREAS MODEL TOWN FAISAL TOWN GARDEN TOWN JOHER TOWN A.IQBAL TOWN DEFFENCE GULBERG CANTT TOTAL UNITS DISTRIBUTED 12,000 units 10,000 units 8000 units 9000 units 14,000 units 3,500 units 6000 units 7,500 units 70,000 units

[object Object],[object Object],Distributed sizes No.of.units distributed 0.5 ltr 30,000 1.5 ltrs 25,000 6 ltrs 15,000 Total 70,000 units

Sameera Dar-Promotion manager ROLL NO. 1542

[object Object],[object Object],[object Object],ADVERTISING

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OBJECTIVES

Official Sponsor ICC Champions Trophy

BUSINESS-TO-BUSINESS Expo-centre, Fortress Stadium Lahore

Mineral water- Four P's of Marketing; Product, Price, Place, Promotion

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Mineral water- Four P's of Marketing; Product, Price, Place, Promotion