Primarily we are focusing our drive/lunch of marketing NILE (It’s Nature) in Punjab due to the fact that the people in this province are more vulnerable to such sort of inventions/ introductions in terms of
As its is evident that we are focusing in the province of Punjab at the moment. Again in this province we are mainly concentrating on big cities but more specifically the city of Lahore firstly to begin with. In this way in view of the total population of Lahore which is approximately 8 millions.
As we have estimated the total population of posh areas as above at 8Lac, It may be safely concluded that in view of high, middle, and average income groups of people resident in these location are to be approved and make them realize the purity of Nile (It’s Nature).Thus in this way we have to target the marketing of Nile between 15 to 20% of the residents of these areas’ of all groups to use this pure drinking water. This will further provide us to speed up our marketing plans for profit orientation in future to the manufactures of the product i-e Nile (it’s Nature)
What is Product? “ In marketing, the term “product” is often used as a catch-all word to identify solutions a marketer provides to its target market. We will follow this approach and permit the term “product” to cover offerings”
Convenience Products – These are products that appeal to a very large market segment. They are generally consumed regularly and purchased frequently. Examples include most household items such as food, cleaning products, and personal care products.
Shopping Products – These are products consumers purchase and consume on a less frequent schedule compared to convenience products.
Specialty Products – These are products that tend to carry a high price tag relative to convenience and shopping products. Consumption may occur at about the same rate as shopping products but consumers are much more selective.
The categories of consumer products mineral Water and our Product NILE (its Nature) comes under the category of Convenience Product that it is bought on daily basis. It will be used by ever class because of its cheap rate, its pure taste and excellent quality. So we try our best to let the consumers to buy it with warranty of its purity and taste
NILE (its Nature) .Its attractive bottle, its aqua color and its pure taste will definitely fulfill the need of our customer. We keep our objective in our mind that is to satisfy our customer in every aspect of our product’s nature. we are sure about our product that it will not only compete with other mineral waters successfully but also will let the people to buy it in future with satisfaction and warranty taste,quality,affordable rate.
While launching NILE (its Nature) we keep in our mind to fulfill the Functional n Psychological need of our customers. As it is important to open a network at large scale and customers also prefer such products. Among the Competitors that is NESTLE and AQUAFINA .
NILE (its Nature) can get a good place in the market. Off season launch would make sense as Nestle n even other small competitors would not be expect any new entered.
AVAILABLE SIZES OF NILE ARE: -0.5Liters -1.5Liters -6Liters NILE it's Nature 1.5 Liter
Branding involves decisions that establish an identity for a product with the goal of distinguishing it from competitors’ offerings. In markets where competition is fierce and where customers may select from among many competitive products, creating an identity through branding is essential.
SPECIAL OFFERS Woww…….. Boxes purchased in a single order %discount 4m list price Up to 500 0.5 None 600-1500 1.5 liter 15% 1600-2500 1.5 liter 20% 2500-3500 0.5 liter 40% + free dinner in Pearl Continental
AREAS MODEL TOWN FAISAL TOWN GARDEN TOWN JOHER TOWN A.IQBAL TOWN DEFFENCE GULBERG CANTT TOTAL UNITS DISTRIBUTED 12,000 units 10,000 units 8000 units 9000 units 14,000 units 3,500 units 6000 units 7,500 units 70,000 units