Leading Internet marketing firm explains how online Press Releases can significantly increase brand awareness and profitability for businesses.

1. Oracle Digital Exposes the Power
of Online PR in Web Marketing
Campaigns
©2012, Oracle Digital Page | 1

2. Leading Internet marketing firm explains how online Press Releases can
significantly increase brand awareness and profitability for businesses.
Oracle Digital, one of the top web marketing firms in Australia, has revealed how
using an online Press Release can powerfully increase the brand awareness for
businesses, which can result in attracting a wider target market and more
profitability in the long run.
This proclamation from the company is in connection with new reports showing
how online PR is achieving such positive impacts, in light of the numerous benefits
it brings to those businesses that utilise it.
According to experts, the primary purpose of a press release is to generate buzz
about a company or product, and to create a lasting impression to industry leaders,
as well as to consumers. In effect, the purpose of an online PR is to create
awareness about a particular brand or product, spark consumers’ interest, and
build a consistent following.
With the wide popularity of the Internet and web marketing tools such as Search
Engine Optimisation and social media, the importance of PR for businesses has
become even more apparent. And as attested to by industry experts, a
combination of efficient web marketing strategies and an effective PR campaign
will do wonders for any business whether large or small.
Business professionals also added that being mentioned inside major media
outlets is a good strategy – having their business news and website links included
in an online media authority will bring a raft of benefits, such as higher search
engine rankings and a direct increase in sales enquiries.
Unfortunately, despite the numerous advantages that this promotional strategy
brings – not all businesses have shown a keen interest in including it in their
business marketing plans. And industry experts emphasised that this is a prevailing
mistake that may eventually take it’s toll on a business, in light of how the current
Google crackdown on quality content and links has brought the rankings of
business websites under the microscope in recent times.
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3. Many experts reiterate the importance of online PR – combined with an active
social media campaign and the right SEO methods to achieve overall success.
This is the same view shared by James Corby, Oracle Digital’s Business
Development Director. He said, “Online PR is indispensable to the business world
right now. After all, it helps create greater brand awareness, a sustainable online
presence and a bigger impact both in the virtual and real world.”
Corby then added, “I am really surprised as to why there are still businesses who
choose not to use advanced promotional and marketing strategies, when online PR
and Internet marketing has already been proven to be the most profitable and cost
effective marketing platform in modern times.”
Oracle Digital is a leading Perth Internet marketing and SEO company that offers
numerous services, ranging from SEO, web marketing, reputation
management and other useful tools. They also offer Online Press Release
Services to assist their clients in gaining the upper hand over their competitors.
http://www.oracledigital.com.au
Oracle Digital
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851
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