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J U L I A C L AV I E N
@ J U L I A C L AV I E N# W D 1 5
C O G N I T I V E B I A S
I N S O F T WA R E
D E V E L O P M E N T
?
C O G N I T I V E B I A S
S y s t e m a t i c e r ro r s i n
j u d g e m e n t a n d d e c i s i o n
m a k i n g c o m m o n t o a l l
h u m a n b e i n g s .
@ J U L I A C L AV I E N# W D 1 5
@ J U L I A C L AV I E N# W D 1 5
1 . T H E P L A N N I N G FA L L A C Y
3 . C O N F I R M AT I O N B I A S
5 . T H E S U N K C O S T FA L L A C Y
4 . H Y P E R B O L I C D I S C O U N T I N G
2 . G R O U P T H I N K
@ J U L I A C L AV I E N# W D 1 5
1 . T H E P L A N N I N G FA L L A C Y
3 . C O N F I R M AT I O N B I A S
5 . T H E S U N K C O S T FA L L A C Y
4 . H Y P E R B O L I C D I S C O U N T I N G
2 . G R O U P T H I N K
E S T I M AT E
$ 1 0 2
m i l l i o n
F I N A L C O S T
$7 million
T h e t e n d e n c y o f i n d i v i d u a l s t o
d i s p l a y a n o p t i m i s m b i a s a n d
u n d e re s t i m a t e t h e t i m e a n d
re s o u rc e s re q u i re d t o c o m p l e t e
a p ro j e c t .
T H E P L A N N I N G FA L L A C Y
@ J U L I A C L AV I E N# W D 1 5
@ J U L I A C L AV I E N# W D 1 5
M O T I VAT E D R E A S O N I N G
T h e t e n d e n c y o f i n d i v i d u a l s t o
p e rc e i v e t h e s p e c i f i c t a s k o r
p ro j e c t t o b e c o m p l e t e d a s
u n i q u e , a n d i g n o re t h e t i m e
n e e d e d t o c o m p l e t e s i m i l a r
t a s k s o r p ro j e c t s i n t h e p a s t .
P L A N N I N G F O C A L I S M
@ J U L I A C L AV I E N# W D 1 5
K N O W N K N O W N S
@ J U L I A C L AV I E N# W D 1 5
K N O W N U N K N O W N S
U N K N O W N U N K N O W N S
@ J U L I A C L AV I E N# W D 1 5
R E F E R E N C E C L A S S F O R E C A S T I N G
B e n t F l y v b j e rg
P O S T M O RT E M
@ J U L I A C L AV I E N# W D 1 5
P R E M O RT E M
G a r y K l e i n
@ J U L I A C L AV I E N# W D 1 5
1 . T H E P L A N N I N G FA L L A C Y
3 . C O N F I R M AT I O N B I A S
5 . T H E S U N K C O S T FA L L A C Y
4 . H Y P E R B O L I C D I S C O U N T I N G
2 . G R O U P T H I N K
T h e t e n d e n c y t o f a v o u r h a r m o n y
o r c o n f o r m i t y i n a g ro u p t h a t
re s u l t s i n a u n c h a l l e n g e d a n d
p o o r q u a l i t y d e c i s i o n m a k i n g .
G R O U P T H I N K
@ J U L I A C L AV I E N# W D 1 5
@ J U L I A C L AV I E N# W D 1 5
S O L I C I T O P I N I O N S I N A D VA N C E
@ J U L I A C L AV I E N# W D 1 5
B L I N D V O T E S
@ J U L I A C L AV I E N# W D 1 5
1 . T H E P L A N N I N G FA L L A C Y
3 . C O N F I R M AT I O N B I A S
5 . T H E S U N K C O S T FA L L A C Y
4 . H Y P E R B O L I C D I S C O U N T I N G
2 . G R O U P T H I N K
?
W h e re i s t h e
n e a re s t A p p l e
s t o re ?
O u r t e n d e n c y t o i n t e r p re t
t h i n g s i n a w a y t h a t s u i t s o u r
p re c o n c e p t i o n s .
C O N F I R M AT I O N B I A S
@ J U L I A C L AV I E N# W D 1 5
F L I P T H E F R A M E
@ J U L I A C L AV I E N# W D 1 5
@ J U L I A C L AV I E N# W D 1 5
1 . T H E P L A N N I N G FA L L A C Y
3 . C O N F I R M AT I O N B I A S
5 . T H E S U N K C O S T FA L L A C Y
4 . H Y P E R B O L I C D I S C O U N T I N G
2 . G R O U P T H I N K
C L I E N T ’ S V I E W D E V ’ S V I E W
@ J U L I A C L AV I E N# W D 1 5
T h e t e n d e n c y t o p re f e r s m a l l e r
p a y o ff s n o w, o v e r l a rg e r
p a y o ff s l a t e r. T h i s c a n l e a d t o
d i s c o u n t i n g f u t u re v a l u e w h e n i t
re q u i re s s a c r i f i c e s i n t h e
p re s e n t .
H Y P E R B O L I C D I S C O U N T I N G
@ J U L I A C L AV I E N# W D 1 5
@ J U L I A C L AV I E N# W D 1 5
PA U S E & S H A R E
@ J U L I A C L AV I E N# W D 1 5
1 . T H E P L A N N I N G FA L L A C Y
3 . C O N F I R M AT I O N B I A S
5 . T H E S U N K C O S T FA L L A C Y
4 . H Y P E R B O L I C D I S C O U N T I N G
2 . G R O U P T H I N K
T h e t e n d e n c y o f i n d i v i d u a l s t o
b a s e d e c i s i o n s o n h o n o u r i n g
p re v i o u s l y e x p e n d e d c o s t s ,
r a t h e r t h a n o n t h e f u t u re
c o n s e q u e n c e s .
T H E S U N K C O S T FA L L A C Y
@ J U L I A C L AV I E N# W D 1 5
@ J U L I A C L AV I E N# W D 1 5
G E T C L E A R O N O P T I O N S & O U T C O M E S
1 . T H E P L A N N I N G FA L L A C Y
3 . C O N F I R M AT I O N B I A S
5 . T H E S U N K C O S T FA L L A C Y
4 . H Y P E R B O L I C D I S C O U N T I N G
2 . G R O U P T H I N K
J U L I A C L AV I E N
@ J U L I A C L AV I E N# W D 1 5
C O G N I T I V E
B I A S I N
S O F T WA R E
D E V E L O P M E N T

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Cognitive Bias in Software Development - Web Directions 2015 - Julia Clavien

  • 1. J U L I A C L AV I E N @ J U L I A C L AV I E N# W D 1 5 C O G N I T I V E B I A S I N S O F T WA R E D E V E L O P M E N T
  • 2. ?
  • 3.
  • 4. C O G N I T I V E B I A S S y s t e m a t i c e r ro r s i n j u d g e m e n t a n d d e c i s i o n m a k i n g c o m m o n t o a l l h u m a n b e i n g s . @ J U L I A C L AV I E N# W D 1 5
  • 5. @ J U L I A C L AV I E N# W D 1 5 1 . T H E P L A N N I N G FA L L A C Y 3 . C O N F I R M AT I O N B I A S 5 . T H E S U N K C O S T FA L L A C Y 4 . H Y P E R B O L I C D I S C O U N T I N G 2 . G R O U P T H I N K
  • 6. @ J U L I A C L AV I E N# W D 1 5 1 . T H E P L A N N I N G FA L L A C Y 3 . C O N F I R M AT I O N B I A S 5 . T H E S U N K C O S T FA L L A C Y 4 . H Y P E R B O L I C D I S C O U N T I N G 2 . G R O U P T H I N K
  • 7. E S T I M AT E $ 1 0 2 m i l l i o n F I N A L C O S T $7 million
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. T h e t e n d e n c y o f i n d i v i d u a l s t o d i s p l a y a n o p t i m i s m b i a s a n d u n d e re s t i m a t e t h e t i m e a n d re s o u rc e s re q u i re d t o c o m p l e t e a p ro j e c t . T H E P L A N N I N G FA L L A C Y @ J U L I A C L AV I E N# W D 1 5
  • 13. @ J U L I A C L AV I E N# W D 1 5 M O T I VAT E D R E A S O N I N G
  • 14. T h e t e n d e n c y o f i n d i v i d u a l s t o p e rc e i v e t h e s p e c i f i c t a s k o r p ro j e c t t o b e c o m p l e t e d a s u n i q u e , a n d i g n o re t h e t i m e n e e d e d t o c o m p l e t e s i m i l a r t a s k s o r p ro j e c t s i n t h e p a s t . P L A N N I N G F O C A L I S M @ J U L I A C L AV I E N# W D 1 5
  • 15. K N O W N K N O W N S @ J U L I A C L AV I E N# W D 1 5 K N O W N U N K N O W N S U N K N O W N U N K N O W N S
  • 16. @ J U L I A C L AV I E N# W D 1 5 R E F E R E N C E C L A S S F O R E C A S T I N G B e n t F l y v b j e rg
  • 17. P O S T M O RT E M @ J U L I A C L AV I E N# W D 1 5 P R E M O RT E M G a r y K l e i n
  • 18. @ J U L I A C L AV I E N# W D 1 5 1 . T H E P L A N N I N G FA L L A C Y 3 . C O N F I R M AT I O N B I A S 5 . T H E S U N K C O S T FA L L A C Y 4 . H Y P E R B O L I C D I S C O U N T I N G 2 . G R O U P T H I N K
  • 19.
  • 20. T h e t e n d e n c y t o f a v o u r h a r m o n y o r c o n f o r m i t y i n a g ro u p t h a t re s u l t s i n a u n c h a l l e n g e d a n d p o o r q u a l i t y d e c i s i o n m a k i n g . G R O U P T H I N K @ J U L I A C L AV I E N# W D 1 5
  • 21.
  • 22. @ J U L I A C L AV I E N# W D 1 5 S O L I C I T O P I N I O N S I N A D VA N C E
  • 23. @ J U L I A C L AV I E N# W D 1 5 B L I N D V O T E S
  • 24. @ J U L I A C L AV I E N# W D 1 5 1 . T H E P L A N N I N G FA L L A C Y 3 . C O N F I R M AT I O N B I A S 5 . T H E S U N K C O S T FA L L A C Y 4 . H Y P E R B O L I C D I S C O U N T I N G 2 . G R O U P T H I N K
  • 25. ? W h e re i s t h e n e a re s t A p p l e s t o re ?
  • 26.
  • 27. O u r t e n d e n c y t o i n t e r p re t t h i n g s i n a w a y t h a t s u i t s o u r p re c o n c e p t i o n s . C O N F I R M AT I O N B I A S @ J U L I A C L AV I E N# W D 1 5
  • 28.
  • 29. F L I P T H E F R A M E @ J U L I A C L AV I E N# W D 1 5
  • 30. @ J U L I A C L AV I E N# W D 1 5 1 . T H E P L A N N I N G FA L L A C Y 3 . C O N F I R M AT I O N B I A S 5 . T H E S U N K C O S T FA L L A C Y 4 . H Y P E R B O L I C D I S C O U N T I N G 2 . G R O U P T H I N K
  • 31.
  • 32. C L I E N T ’ S V I E W D E V ’ S V I E W @ J U L I A C L AV I E N# W D 1 5
  • 33. T h e t e n d e n c y t o p re f e r s m a l l e r p a y o ff s n o w, o v e r l a rg e r p a y o ff s l a t e r. T h i s c a n l e a d t o d i s c o u n t i n g f u t u re v a l u e w h e n i t re q u i re s s a c r i f i c e s i n t h e p re s e n t . H Y P E R B O L I C D I S C O U N T I N G @ J U L I A C L AV I E N# W D 1 5
  • 34. @ J U L I A C L AV I E N# W D 1 5 PA U S E & S H A R E
  • 35. @ J U L I A C L AV I E N# W D 1 5 1 . T H E P L A N N I N G FA L L A C Y 3 . C O N F I R M AT I O N B I A S 5 . T H E S U N K C O S T FA L L A C Y 4 . H Y P E R B O L I C D I S C O U N T I N G 2 . G R O U P T H I N K
  • 36.
  • 37. T h e t e n d e n c y o f i n d i v i d u a l s t o b a s e d e c i s i o n s o n h o n o u r i n g p re v i o u s l y e x p e n d e d c o s t s , r a t h e r t h a n o n t h e f u t u re c o n s e q u e n c e s . T H E S U N K C O S T FA L L A C Y @ J U L I A C L AV I E N# W D 1 5
  • 38.
  • 39.
  • 40. @ J U L I A C L AV I E N# W D 1 5 G E T C L E A R O N O P T I O N S & O U T C O M E S
  • 41. 1 . T H E P L A N N I N G FA L L A C Y 3 . C O N F I R M AT I O N B I A S 5 . T H E S U N K C O S T FA L L A C Y 4 . H Y P E R B O L I C D I S C O U N T I N G 2 . G R O U P T H I N K
  • 42. J U L I A C L AV I E N @ J U L I A C L AV I E N# W D 1 5 C O G N I T I V E B I A S I N S O F T WA R E D E V E L O P M E N T