1. WHAT TO CONSIDER WHEN CHOOSING A
CONTENT MARKETING AGENCY?
Content marketing has been the hottest buzzword in the industry since beginning.
Nothing has been marketed or promoted more than the word itself. And why not? It’s a
discipline that allows you to connect with thousands of readers of buyers who you
would have never known otherwise.
With the content needs evolving so rapidly, the marketers keep on looking for ways to
meet the demand. But most fail either due to lack of resources to create content or due
to lack of understanding of what customers like to read.
This is the time when you need the professional services of a content marketing
agency. They can help you answer the following questions:
 What type of content needs to be created
 Who will create content
 Where it needs to be published
 When to publish
 How it can be adjusted according to the needs of your audience
 How to measure content success
There are a lot of agencies but only a few will meet your specific needs. As the content
marketing is becoming more and more popular, several companies are budding almost
every day. Choosing the right company from vast availability is quite challenging.
Moreover, the growing complexity in the online world makes it more difficult to choose
a right company.
However, here are a few things that you can keep in mind when choosing a content
marketing agency for your business.
 Do Your Homework
Make sure you do complete homework and do a thorough research about an agency
before entering into a contract with them. Find out
• What’s a background
• Since when they have been in this business

2. • Do their clients rave about their services
• What’s their core competency
 Browse Their Portfolio
Most companies mention their clients online. You can browse through their client
portfolio and see if someone from your industry has availed their services. Find out
• If they have done similar projects like yours
• If they offer what you need
• Have they had long term partnerships with their clients
• Do they offer content creation services also
 Schedule a Meeting
Face to face meeting is important, no matter how good they appear when you research
about them. Don’t just make a decision before actually meeting with the team who’s
going to handle your company’s content marketing campaign. Observe and find
• How they behave
• How enthusiastic they sound
• How knowledgeable they are
• How they are going to handle your campaign
 Do They Practice What They Preach
It’s really important to find out if they practice what they preach you. If they don’t, they
will experiment on you. Remember they can help you only when they have been
helping themselves. Check out
• Their social media page
• Online ranking
• Company blog

3. • Any other online space that you want to consider
 Consider Price
Price, of course, is one of the most important factors to consider. Even if you’re on a
limited budget, don’t compromise on the quality of work. Never settle for an average
company or service just because of its price.
Keep these factors in mind while choosing a content marketing agency.
Finding a right content marketing agency can be very challenging. However, a
thorough research and knowledge about the industry can help you find the right
content marketing partner. For any enquiry visit conversationinfluencers.com or
call us on 201-777-2366