Choosing the right app revenue model is one of the critical questions to consider before launching. Generally, there are three main ways to monetize your app – charge per download, use in-app purchases or include ads within the app. Deciding on a revenue model depends both on your business strategy and the type of app you have.

1. Ad display and revenue
Model for your App –
The Basics

2. Advertising is one of the largest
revenue generation strategies,
incorporated globally. If done right,
it can not only generate a major
chunk of money for you but also
make your app visible to a greater
audience at minimal effort.
This space will tell you all that you
need to know about generating
revenue through advertisements.

3. Ad Types
Mobile ads differ according to
the size, complexity, and impact
the advertiser is hoping to
achieve.
According to the different needs
and goals, three types of ads
are prevalent in the industry
today –
• Banner Ad
• Interstitial Ad
• Video Ad

4. Ad Serve Strategies
Ad serving is about placing your ad on a
mobile app/website. There are two
strategies that you can incorporate for
maximum revenue generation.
• Self Sourced Ad
• Mediation Platforms

5. Self-Sourced Ad
Self Serve advertising shares a
common goal with text
advertising and micro
advertising campaigns –
Efficiency.
Here you directly tie up with
the advertisers and source your
ads, eliminating ad
representatives from middle.
The scheme works best if you
are targeting a niche audience
that is also the TG of a specific
segment of advertiser.

6. Mediation Platforms
• Ad Exchanges – a technology platform
that facilitates buying and selling of
media advertising inventory from
multiple ad networks. Prices for the
inventory are determined through
bidding.
• Ad Network – connects advertisers to
web sites that want to host
advertisements. The key function of an
ad network is aggregation of ad space
supply from publishers and matching it
with advertiser demand.

7. Monetization Models
In exchange of showing advertisements on
your mobile app, you can earn money
using any one of the monetization models.
• Revenue per Click
• Revenue per Install
• Sponsorship

8. • Revenue-Per-Click (RPC)
The Pay-Per-Click model requires the
advertiser to pay for every click on the
advertisement unit.
• Revenue-Per-Install (RPI)
In this model, you make money when
the user clicks and then downloads the
ad you serve in the mobile app.
• Sponsorships
Sponsorship entails partnering with
advertisers, who provide your users with
rewards for completing certain in-app
actions.

9. About ChromeInfotech
To know more, please visit us at:
www.chromeinfotech.com
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ChromeInfotech is India’s leading Mobile App Development Company serving clients
internationally from US, Europe, Middle East, and Australia. We deliver apps with
exceptional design and functionality, while keeping focus on business ROI.
We excel in assisting startups with disruptive ideas and enterprises looking to innovate their
businesses with mobile-first technology. We are practitioners of AGILE development and
can help you build your Uber for X business, in as early as 90 days