0
2
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
Source: Markus Angermeier

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 3
Source: Markus Angermeier

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 4
Source: Michael Wesch - Mediatedcultures.net @ Kansas State University


                                                 ...
“Death” of Traditional Media
                        Transition to Mainstream

                                           ...
Source: Global Insights as published in BusinessWeek

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing ...
Source: Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) Estimates, 2007

22 May 2008   © Microsoft Corp...
Source: Mohan Sawhney, Kellogg School of Management
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Gr...
10
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
Source: Wikipedia

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 11
Source: Various


22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 12
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 13
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 14
Source: Sandvine



22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 15
Source: Casaleggio Associati. 2006,
    based on Technorati data, 2006
Source: iMedia as cited in press release, December 17, 2007
                                                     according...
Source: http://www.nielsenbuzzmetrics.com/cgm


22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group ...
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 19
20
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
http://wonderactive.jp/award/nike/kimewaza/index_e.html
http://nike.msn.co.jp/


                                         ...
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 22
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 23
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 24
Source: UM Wave 3 Data, Active Internet Universe Estimates, 2008
Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008

22 May 2008   © Microsoft Corporation 2008 | CMG |...
70%




                                                                     60%
% Ever Read
                             ...
Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008

22 May 2008   © Microsoft Corporation 2008 | CMG |...
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 30
59%




                                                 42%


                                                 Source: UM...
Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008

22 May 2008   © Microsoft Corporation 2008 | CMG |...
Worldwide Growth of Selected* Social Networking Sites
                                                                    ...
74%




                                                 23%




                           Source: UM Wave 3 Data, % What...
Source: UM Wave 3 Data, % What done with Social Network Page (Social Network Users), 2008

22 May 2008   © Microsoft Corpo...
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   36
Base: US online consumers
Source: NACTAS Q2 2007 North American Social
Technographics online survey and NACTAS Q4 2007
You...
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 38
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 39
Subject matter
                                                                   experts in these
                       ...
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 41
Center




  Periphery

                                                                            42
22 May 2008   © Mic...
43
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
44
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 45
46
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   47
48
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
49
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
Source: Nielsen blogpulse live, 2008

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 50
Source: Nielsen BuzzMetrics, 2006

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 51
52
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
53
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 54
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 55
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 56
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 57
http://www.flickr.com/photos/grahamstanley/231628852/

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing...
Source: Forrester Research February 9, 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group    ...
Source: Forrester Research February 9, 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group    ...
Source: Forrester Research February 9, 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group    ...
Source: Forrester Research February 9, 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   S...
Source: Forrester Research February 9, 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group    ...
Source: Forrester Research February 9, 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group    ...
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 65
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 66
68
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
Source: Facebook, 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 69
Source: Adonomics, January 3, 2008
                                                                            Ranked by T...
1. Top Friends                           Slide                               23.7                               10%
2. Sup...
Source: Adonomics, January 3, 2008
                                                                    Ranked by Active Us...
Source: eMarketer Calculations (% of respondents), October 16, 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Gl...
Source: eMarketer, December 2007

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 74
http://apps.facebook.com/officepoke/

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   76
http://apps.facebook.com/framedagain/

22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 77
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   78
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   79
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   80
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 81
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 82
Source: comScore Widget Metrix as cited in press release, January 24
                                   Ranked by Unique V...
Source: Jupiter Research and Ipsos Insight
                                                   Among US Adult Internet User...
Source: Forrester, US Interactive Marketing Forecast, 2007 to 2012, October 2007

22 May 2008   © Microsoft Corporation 20...
Sources: Doubleclick, eMarketer, Eyeblaster, ABI Research estimates

22 May 2008   © Microsoft Corporation 2008 | CMG | Gl...
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group   Slide 87
90
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
92
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
93
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
94
22 May 2008   © Microsoft Corporation 2008 | CMG | Global Marketing Group
Social Media & Web 2.0
Social Media & Web 2.0
Social Media & Web 2.0
Social Media & Web 2.0
Social Media & Web 2.0
Social Media & Web 2.0
Social Media & Web 2.0
Upcoming SlideShare
Loading in...5
×

Social Media & Web 2.0

3,468

Published on

The emancipation of the consumers powered by global communication platforms (over 1.3b online users) and advances in software services as well as consumer electronics have given way to digital social networking, blogging/citizen journalism and prosumerism.
The presentation will explorer Web 2.0 statistics/trends and showcase successful advertising examples using rich internet applications, gadgets and social networking apps which engage consumers in an immersive, interactive and participatory manner.

Published in: Business, Technology
0 Comments
14 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,468
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
456
Comments
0
Likes
14
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media & Web 2.0"

  1. 1. 2 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  2. 2. Source: Markus Angermeier 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 3
  3. 3. Source: Markus Angermeier 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 4
  4. 4. Source: Michael Wesch - Mediatedcultures.net @ Kansas State University 5 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  5. 5. “Death” of Traditional Media Transition to Mainstream Web2.0 Advertising Web1.0 Multi-Directional Uni-Directional Bi-Directional Small Worlds 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 6
  6. 6. Source: Global Insights as published in BusinessWeek 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 7
  7. 7. Source: Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) Estimates, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 8
  8. 8. Source: Mohan Sawhney, Kellogg School of Management 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 9
  9. 9. 10 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  10. 10. Source: Wikipedia 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 11
  11. 11. Source: Various 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 12
  12. 12. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 13
  13. 13. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 14
  14. 14. Source: Sandvine 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 15
  15. 15. Source: Casaleggio Associati. 2006, based on Technorati data, 2006
  16. 16. Source: iMedia as cited in press release, December 17, 2007 according to US Advertising Agency Executives, 2007 (% of respondents) 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 17
  17. 17. Source: http://www.nielsenbuzzmetrics.com/cgm 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 18
  18. 18. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 19
  19. 19. 20 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  20. 20. http://wonderactive.jp/award/nike/kimewaza/index_e.html http://nike.msn.co.jp/ 21 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  21. 21. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 22
  22. 22. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 23
  23. 23. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 24
  24. 24. Source: UM Wave 3 Data, Active Internet Universe Estimates, 2008
  25. 25. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 27
  26. 26. 70% 60% % Ever Read Source: UM Wave 3 Data, Active Internet Universe, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 28
  27. 27. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 29
  28. 28. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 30
  29. 29. 59% 42% Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 31
  30. 30. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 32
  31. 31. Worldwide Growth of Selected* Social Networking Sites June 2007 vs. June 2006 Total Worldwide Home/Work Locations Among Internet Users Age 15+ Source: comScore World Metrix 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 33
  32. 32. 74% 23% Source: UM Wave 3 Data, % What done with Social Network Page (Social Network Users), 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 34
  33. 33. Source: UM Wave 3 Data, % What done with Social Network Page (Social Network Users), 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 35
  34. 34. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 36
  35. 35. Base: US online consumers Source: NACTAS Q2 2007 North American Social Technographics online survey and NACTAS Q4 2007 Youth online survey (12-17) 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 37
  36. 36. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 38
  37. 37. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 39
  38. 38. Subject matter experts in these affinity groups Connectors Prominence that pass on and dominance information of certain either within or topics on the among affinity web groups Influencers Enthusiasts who impact the who are looking affinity group for information 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 40
  39. 39. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 41
  40. 40. Center Periphery 42 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  41. 41. 43 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  42. 42. 44 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  43. 43. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 45
  44. 44. 46 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  45. 45. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47
  46. 46. 48 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  47. 47. 49 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  48. 48. Source: Nielsen blogpulse live, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 50
  49. 49. Source: Nielsen BuzzMetrics, 2006 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 51
  50. 50. 52 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  51. 51. 53 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  52. 52. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 54
  53. 53. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 55
  54. 54. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 56
  55. 55. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 57
  56. 56. http://www.flickr.com/photos/grahamstanley/231628852/ 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 58
  57. 57. Source: Forrester Research February 9, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 59
  58. 58. Source: Forrester Research February 9, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 60
  59. 59. Source: Forrester Research February 9, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 61
  60. 60. Source: Forrester Research February 9, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 62
  61. 61. Source: Forrester Research February 9, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 63
  62. 62. Source: Forrester Research February 9, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 64
  63. 63. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 65
  64. 64. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 66
  65. 65. 68 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  66. 66. Source: Facebook, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 69
  67. 67. Source: Adonomics, January 3, 2008 Ranked by Total Installs, January 3, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 70
  68. 68. 1. Top Friends Slide 23.7 10% 2. Super Wall RockYou! 22 15% 3. FunWall Slide 21.5 19% 4. XMe RockYou! 15.6 3% 5. SuperPoke! Slide 15.2 6% 6. Movies Flixster 14.9 8% 7. Likeness RockYou! 14.2 2% Jimmy Kittiyachavalit, 8. Causes 14.1 1% Brad Fultsand others Nik Gandhy, David Young 9. My Questions 12.9 1% and Jeremiah Robison 10. iLike iLike Inc. 11.4 4% Source: Adonomics, January 3, 2008 Ranked by Total Installs, January 3, 2008 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 71
  69. 69. Source: Adonomics, January 3, 2008 Ranked by Active Users, January 3, 2008 (millions) 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 72
  70. 70. Source: eMarketer Calculations (% of respondents), October 16, 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 73
  71. 71. Source: eMarketer, December 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 74
  72. 72. http://apps.facebook.com/officepoke/ 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 76
  73. 73. http://apps.facebook.com/framedagain/ 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 77
  74. 74. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 78
  75. 75. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 79
  76. 76. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 80
  77. 77. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 81
  78. 78. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 82
  79. 79. Source: comScore Widget Metrix as cited in press release, January 24 Ranked by Unique Viewers, November 2007(thousands and % of total internet users) 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 83
  80. 80. Source: Jupiter Research and Ipsos Insight Among US Adult Internet Users, by Age, August 2007 (% of respondents) 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 84
  81. 81. Source: Forrester, US Interactive Marketing Forecast, 2007 to 2012, October 2007 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 85
  82. 82. Sources: Doubleclick, eMarketer, Eyeblaster, ABI Research estimates 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 86
  83. 83. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 87
  84. 84. 90 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  85. 85. 92 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  86. 86. 93 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  87. 87. 94 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×