More Related Content Similar to Social Media & Web 2.0 (20) More from Chris Schaumann (8) Social Media & Web 2.02. 2
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 5. Source: Michael Wesch - Mediatedcultures.net @ Kansas State University
5
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 6. “Death” of Traditional Media
Transition to Mainstream
Web2.0
Advertising Web1.0
Multi-Directional
Uni-Directional Bi-Directional
Small Worlds
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 6 7. Source: Global Insights as published in BusinessWeek
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 7 8. Source: Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) Estimates, 2007
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 8 9. Source: Mohan Sawhney, Kellogg School of Management
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 9 10. 10
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 13. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 13 14. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 14 17. Source: iMedia as cited in press release, December 17, 2007
according to US Advertising Agency Executives, 2007 (% of respondents)
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 17 19. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 19 20. 20
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 22. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 22 23. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 23 24. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 24 27. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 27 28. 70%
60%
% Ever Read
Source: UM Wave 3 Data, Active Internet Universe, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 28 29. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 29 30. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 30 31. 59%
42%
Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 31 32. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 32 33. Worldwide Growth of Selected* Social Networking Sites
June 2007 vs. June 2006
Total Worldwide Home/Work Locations Among Internet Users Age 15+
Source: comScore World Metrix
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 33 34. 74%
23%
Source: UM Wave 3 Data, % What done with Social Network Page (Social Network Users), 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 34 35. Source: UM Wave 3 Data, % What done with Social Network Page (Social Network Users), 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 35 36. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 36 37. Base: US online consumers
Source: NACTAS Q2 2007 North American Social
Technographics online survey and NACTAS Q4 2007
Youth online survey (12-17)
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 37 38. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 38 39. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 39 40. Subject matter
experts in these
affinity groups
Connectors
Prominence
that pass on
and dominance
information
of certain
either within or
topics on the
among affinity
web
groups
Influencers Enthusiasts
who impact the who are looking
affinity group for information
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 40 41. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 41 42. Center
Periphery
42
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 43. 43
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 44. 44
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 45. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 45 46. 46
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47 48. 48
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 49. 49
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 52. 52
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 53. 53
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 54. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 54 55. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 55 56. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 56 57. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 57 65. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 65 66. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 66 68. 68
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 70. Source: Adonomics, January 3, 2008
Ranked by Total Installs, January 3, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 70 71. 1. Top Friends Slide 23.7 10%
2. Super Wall RockYou! 22 15%
3. FunWall Slide 21.5 19%
4. XMe RockYou! 15.6 3%
5. SuperPoke! Slide 15.2 6%
6. Movies Flixster 14.9 8%
7. Likeness RockYou! 14.2 2%
Jimmy Kittiyachavalit,
8. Causes 14.1 1%
Brad Fultsand others
Nik Gandhy, David Young
9. My Questions 12.9 1%
and Jeremiah Robison
10. iLike iLike Inc. 11.4 4%
Source: Adonomics, January 3, 2008
Ranked by Total Installs, January 3, 2008
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 71 72. Source: Adonomics, January 3, 2008
Ranked by Active Users, January 3, 2008 (millions)
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 72 73. Source: eMarketer Calculations (% of respondents), October 16, 2007
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 73 78. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 78 79. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 79 80. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 80 81. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 81 82. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 82 83. Source: comScore Widget Metrix as cited in press release, January 24
Ranked by Unique Viewers, November 2007(thousands and % of total internet users)
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 83 84. Source: Jupiter Research and Ipsos Insight
Among US Adult Internet Users, by Age, August 2007 (% of respondents)
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 84 85. Source: Forrester, US Interactive Marketing Forecast, 2007 to 2012, October 2007
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 85 87. 22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 87 90. 90
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 92. 92
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 93. 93
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 94. 94
22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group