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Conversion optimization for email
 

Conversion optimization for email

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Think of how your email marketing efforts are performing today. ...

Think of how your email marketing efforts are performing today.

Now, what would a 12% lift in your conversion rate mean to your bottom line? How about a 41% gain in revenue per visitor?

If you’re serious about improving your email conversion rates, you'll learn surprising insights from split tests and what it means for your business.

Watch the recorded webinar here:
http://www.widerfunnel.com/free-resources/webinars-videos/optimizing-email-tests-methods-to-increase-conversions

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  • Conversion optimization for clients in all industries.WiderFunnel does everything: from strategy and hypotheses to wireframing, design, copy, testing and results analysis.

Conversion optimization for email Conversion optimization for email Presentation Transcript

  • Conversion Rate Optimization for Email Plus Two Special Offers! Chris Goward Hunter Boyle Founder & CEO Senior Biz Dev Manager WiderFunnel AWeber @chrisgoward @hunterboyleTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Presenter: Chris Goward, Founder & CEO •  Developed WiderFunnel’s processes, including the LIFT Model™ & Kaizen •  Conversion rate lift of 10% to 750% for every multi-test client •  In demand as a speaker Chris Goward •  New book by Wiley: Founder & CEO WiderFunnel “You Should Test That!” @chrisgoward Get a free chapter at: YouShouldTestThat.comTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • The Conversion Optimization Agency•  Conversion Rate Optimization –  Strategy, design, copywriting & testing –  Landing Page Optimization•  Advanced testing for complex businesses•  Conversion rate lift of 10% to 750% for every retainer clientTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Presenter: Hunter Boyle, Sr. Business Developer •  Optimized content marketing, email and conversions for variety of clients, e.g., 575% sales lift for 1800Hotels.com •  Speaker, webinar host/blogger featured on MarketingProfs, MarketingSherpa, MarketingExperiments, Success.com; former Internet Marketing Report editor Hunter Boyle •  Loves educating marketers on content Sr Biz Dev Manager and conversion rate optimization – and AWeber @hunterboyle helping them achieve ROI gainsTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Email Marketing Delivered •  What do we do? –  Easy to use Email & Social Marketing Tools •  Newsletters, autoresponders, opt-in forms, A/B tests, apps –  Ideal for digital marketers, bloggers, SMBs –  Over 100,000 customers worldwide –  Award-winning marketing blog and resourcesTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Who wants to dive right in with a test?Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Newsletter Opt-in Page A/B Test Control: Simple form, good track record Goal: Increase blog newsletter subscriptionsTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Newsletter Opt-in Page A/B Test Version B: ü  More context, WIIFM ü  Third-party credibility ü  Second form at bottomTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Which opt-in design won? A B 321% Opt-in LiftTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Controlled Test Results How to Quadruple Your Opt In Rate (Full Case Study) http://bit.ly/321optinsTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Background Official tourism organization of BC Opt-in checkbox on all landing pages The Goal More newsletter subscriptionsTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Which Opt-in Design Won? A B CTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Control Challenger ChallengerTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Controlled Test Result 12% Opt-inConversion Rate LiftTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Conversion Optimization Is Being Under-valuedTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Are You Missing The Potential?Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Let’s Correct Some MisconceptionsTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Myth: “Best Practices” Advice Gives “Best Results” If You’re Not a Part of the Solution, There’s Good Money to be Made in Prolonging the Problem.Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Myth: Green Buttons Work BestTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Myth: Red Buttons Work BestTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Myth: Orange Buttons Work BestTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Truth: Winning Design Depends on Context!Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Myth: Multivariate Testing Gives Best Results Weak Brilliant Ideas Results MVT Whiz-bangTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Truth: Pareto was (almost) right “Spend 10% on Tools, 90% on People” - AvinashTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Myth: You Don’t Need Controlled Testing Oops…Conversion Rate Old Page New PageTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Myth: Usability Testing is a Substitute for CRO © 2012 Chris GowardTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Real Conversion Optimization Is…Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Conversion OptimizationTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • How? Create Powerful HypothesesTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • These Frameworks Work in All Industries Clients globally: US, UK, Canada, Spain, Sweden, Israel, Australia, JapanTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Knowing what to test: Using the LIFT™Model Clarity Relevance TM Urgency Distraction Anxiety (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Background Millions of daily emails to opt-in list Highly optimized, but hit a plateau The Goal More e-commerce revenueTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • LIFT™ Analysis Distraction: Too much space taken at the top of the page Distraction: Shipping deal gets lost in the busy header Distraction: Item number is given high prominence Clarity: Customer ratings are below the fold / No link to reviews above the fold Clarity: Sommelier Video is below the fold Relevance: “You May Also Like” is less relevant to email traffic Clarity: Product description is below fold Clarity: Label image is non clickable to enlarge Clarity: The typeface is small within the pricing / product section Urgency: Little Urgency messaging for time-sensitive offerTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Which Test Challenger Won? A vs. BTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Controlled Test Result 5% Conversion Rate Lift & 41% Revenue/Visitor LiftTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Which NEW Test Challenger Won? A vs. BTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Controlled Test Result 7% Conversion Rate Lift over “Countdown” VersionTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Controlled Test Result Marketing Insight!Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Tweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Special Offer #1 Free Offer: Email Messaging Evaluation Make your Email Messaging more powerful •  10 evaluations available for todays webinar attendees •  Scheduled on a first-come, first-served basis To Qualify: 1.  Email: HunterB@aweber.com Subject: CRO 2.  Include the URL of the email, or forward it, with brief overview 3.  Minimum 10,000 active subscribersTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Special Offer #2 Free Offer: Custom Web Page Evaluation Interested in a Free Conversion Page Evaluation? •  10 time slots are available for webinar attendees group •  Scheduled on a first-come, first-served basis To Qualify: 1.  Email: Hello@widerfunnel.com 2.  Tell us the URL of the web page you’d like evaluated 3.  Minimum 30,000 unique visitors per monthTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |
  • Questions? Chris Goward Hunter Boyle Founder & CEO Senior Biz Dev Manager WiderFunnel AWeber @chrisgoward @hunterboyle Free Web Page Evaluation Email Messaging Evaluation 1.  Email: Hello@widerfunnel.com 1.  Email: HunterB@aweber.com Subject: CRO 2.  Tell us the URL of the web page 2.  Include the URL of the email, or forward it, with brief overview 3.  Tell us the traffic volume / mo. (Min. 30K visitors/mo) 3.  Minimum 10,000 active subscribersTweet this: @chrisgoward @hunterboyle #email© 2007-2013 WiderFunnel Marketing Inc. widerfunnel.com |