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Business	
  101	
  For	
  Hackers	
  
         Dare	
  to	
  be	
  under-­‐employed	
  



        Chris	
  Cera	
  (~cera)	
  
          chris@cera.us	
  
   hAp://twiAer.com/chriscera	
  
                   	
  
                   	
  
Career	
  Advice:	
  Values	
  x	
  Risk	
  Tolerance	
  
•  Fame	
  
   –  Risky:	
  Create	
  the	
  next	
  Facebook	
  
   –  No	
  Risk:	
  Work	
  for	
  Facebook	
  
•  Fortune	
  
   –  Risky:	
  Create	
  the	
  next	
  Facebook	
  
   –  Less	
  Risk:	
  Work	
  in	
  Financial	
  Services	
  
Me:	
  “No	
  Risk”	
  to	
  “Risky”	
  
Business	
  101:	
  Supply	
  and	
  Demand	
  
Sales,	
  Sales,	
  Sales,	
  Sales,	
  Sales	
  
Team	
  
Seed	
  Money	
  
TechBiz:	
  Consumer	
  vs	
  B2B	
  
TechBiz:	
  Product	
  vs	
  Service	
  
                	
  
TechBiz:	
  Enterprise	
  vs	
  Everything	
  Else	
  
TechBiz:	
  Product	
  Pricing	
  
Dare	
  to	
  be	
  under-­‐employed	
  
Local	
  Technical	
  Founders	
  
•    Me	
  -­‐	
  Vuzit	
  (Drexel)	
  :-­‐p	
  
•    Ilya	
  Braude	
  -­‐	
  CloudMine	
  (Drexel)	
  
•    Zykria	
  Syed	
  -­‐	
  NextDocs	
  (Drexel)	
  
•    Rick	
  Nucci	
  -­‐	
  Boomi	
  
•    David	
  Brussin	
  -­‐	
  Monetate,	
  TurnTide	
  
•    Bob	
  Moore	
  -­‐	
  RJMetrics	
  
•    Gabe	
  Weinberg	
  -­‐	
  DuckDuckGo	
  
•    Not	
  Hackers,	
  but	
  close	
  
      –  Mel	
  Baiada,	
  BlueStone	
  (Drexel)	
  
      –  Tracey	
  Welson	
  Rossman,	
  Chariot	
  Solu]ons	
  (Drexel)	
  
Op]ons	
  a_er	
  your	
  degree	
  
•  Get	
  another	
  degree	
  
•  Get	
  a	
  job	
  
•  Become	
  an	
  independent	
  
    –  Product	
  
    –  Service	
  (easiest)	
  
•  Build	
  a	
  team,	
  and	
  become	
  a	
  company	
  
    –  Product	
  
    –  Service	
  
Get	
  a	
  job	
  
Why	
  wait	
  to	
  get	
  a	
  job?	
  
Dare	
  to	
  be	
  under-­‐employed	
  
Business	
  101:	
  Sales	
  Process	
  
•  Understanding	
  
•  Proposal	
  
•  Nego]a]on	
  
   –  Execu]ves:	
  Overall	
  scope,	
  cost,	
  and	
  ]metable	
  
   –  Procurement:	
  Legal	
  BS	
  -­‐	
  SoW,	
  MSA,	
  SLA	
  
•  Implementa]on	
  
•  Deployment	
  
•  Next	
  Deal	
  
Why	
  do	
  graduates	
  leave?	
  
Philly	
  Rocks:	
  #whyilovephilly	
  
Resources	
  /	
  Homework	
  
•    Phillystartupleaders.org	
  
•    IndyHall.com	
  
•    Baiada	
  Center	
  
•    Whartonite	
  Seeks	
  Code	
  Monkey	
  (not)	
  
:qa!	
  
•  Dare	
  to	
  be	
  under-­‐employed	
  
•  Chris	
  Cera:	
  chris@cera.us	
  

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Business 101 For Hackers (Dare to be under-employed)