Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media 101 W Tgc

337 views

Published on

TCG Presents Social Media 101 with Social Media Strategist, Sue Gresham (Innovative Client Solutions)

  • Be the first to comment

  • Be the first to like this

Social Media 101 W Tgc

  1. 1. LinkedIn 101 Effective Professional Networking Through LinkedIn and Business Relationship Building Sue Gresham, Innovative Client Solutions
  2. 2. Schedule • 9:00 AM – 10:15 AM Session One – Social Media = Social Networking = Professional Relationship Building – LinkedIn – You’re On LinkedIn, What’s Next? • 10:15 AM – 10:30 AM Break • 10:30 AM – 12:00 PM Session Two – Question and Answer Period – Practical Application – Action Plan Sue Gresham, Innovative Client Solutions
  3. 3. Everybody’s Doin’ It Sue Gresham, Innovative Client Solutions
  4. 4. Old Media New Media • Information from TV, • Information from Internet, newspapers, radio, books, TV, Kindle, Mobile devices encyclopedia • • Multiple conversations • One-way conversations – Give/take, feedback – No interaction • Meet face-to-face • Photos on media sites • Local friends • Worldwide friendships Sue Gresham, Innovative Client Solutions
  5. 5. What is Social Media • Facebook • Twitter • MySpace • Blogs • YouTube • Wii • LinkedIn Sue Gresham, Innovative Client Solutions
  6. 6. The Big 3 LinkedIn Facebook Twitter Business Professional Business Casual Microblogging Over 60,000,000 Over 350,000,000 Over 30,000,000 Personal Profile Personal Profile Bio-160 characters Formal process to Less formal “friend” Can “follow” anyone “connect” process Control over profile Friends can post anything Anyone can “tweet” about to your “wall” you 1 profile per person 1 profile can add multiple Multiple accounts pages Sue Gresham, Innovative Client Solutions
  7. 7. Why Use Social Media? • Search tool • Find Jobs • Find People • Find Companies • Find Customers • Find Interest Groups Sue Gresham, Innovative Client Solutions
  8. 8. • Educational – Learn from thought-leaders – Research products – Webinars galore – Discover events • Create Brand – Establish Credibility – Share your expertise – Become thought-leader Sue Gresham, Innovative Client Solutions
  9. 9. • Relationship Building – Establish – Maintain – Nurture • Grow Network Sue Gresham, Innovative Client Solutions
  10. 10. BE FOUND Sue Gresham, Innovative Client Solutions
  11. 11. Lets Get Started! Sue Gresham, Innovative Client Solutions
  12. 12. LinkedIn – Build Effective Account • 100% Rule - increases chance to be found • Be Honest & Authentic • Add Quality Connections • Be a Quality Connection • Pay it Forward Sue Gresham, Innovative Client Solutions
  13. 13. Create your Account
  14. 14. The Look of LinkedIn Sue Gresham, Innovative Client Solutions
  15. 15. Tabs from Left to Right • Home • Profile • Contacts • Groups • Jobs • Inbox • More Sue Gresham, Innovative Client Solutions
  16. 16. Profile Tab • Edit Profile • View Profile • Recommendations Sue Gresham, Innovative Client Solutions
  17. 17. 10 Building Blocks for Effective Profiles Sue Gresham, Innovative Client Solutions
  18. 18. Name Public Profile Professional Headshot Sue Gresham, Innovative Client Solutions
  19. 19.  Professional Headline  Keywords  Very short elevator pitch  Visible Current/Past  1 current position, 2 position Education Sue Gresham, Innovative Client Solutions
  20. 20. Summary  2000 words  Good first impression  Keywords……keywords  Tell your story in your words Specialties  Keywords Sue Gresham, Innovative Client Solutions
  21. 21. Experience  Details of current/past  Keywords  Your own words Interests Sue Gresham, Innovative Client Solutions
  22. 22. Home Tab  Inbox  Network Updates  Group Updates  People You May Know  Who Has Viewed My Profile  Applications Sue Gresham, Innovative Client Solutions
  23. 23. Contacts Tab My Connections Networks Statistics Add Connections Sue Gresham, Innovative Client Solutions
  24. 24. Job Tab • Search for Jobs • Post Jobs • Find Companies Sue Gresham, Innovative Client Solutions
  25. 25. More Tab Company search Add applications Sue Gresham, Innovative Client Solutions
  26. 26. Adding Connections • Invite via email • Join Groups • Ask for Introduction Sue Gresham, Innovative Client Solutions
  27. 27. Power of Groups Strategy for joining 50 Groups Max Finding Groups Connections Discussions Job Boards Sue Gresham, Innovative Client Solutions
  28. 28. Are You Effective on LinkedIn? • 20 second rule • Searchability • Engage in communicating with others Sue Gresham, Innovative Client Solutions
  29. 29. Set LinkedIn Strategy Add Quality Contacts Engage in Discussions Update Status Give Recommendations Sue Gresham, Innovative Client Solutions

×