Being social

TITLE TO GO HEREAdditional detailsDate
Put your money
where your mouse is
Chris Reed
Managing Partner, Brew
@chris_reed
www.brewdigital.com

What’s the ROI of a nice cup of tea?

The best way to judge the effectiveness of a social media campaignis not simply to judge the effectiveness of a social media campaign

followers, flows, friends, fans, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views, readers, shares, tweets, unique commenters, pagerank, cpm, pagerank, sentiment scores.

But how do you compare...

Evaluation > Measurement

You want to do what, exactly?

Who do you wantto get to door think what?And how do you knowwhen they’ve done it?

Define the specificsSales increase? Reputation improvement? Customer service speed?Measure the outputssocial mentions, links, views, engagement, followers and friendsEvaluate the outcomes and impacts against budgetCPA, tracker research, behaviour change, sales increase

Social Media/Online PR => £300K of trackable sales

Social media => 10,000+ user aquisition

But how does ROI & customer service work?

The social media crisis cycle
Other twitterati drive the story.
Someone is offended (by a brand) and tweets it
Bloggers get interested.
Brand responds.
Or doesn’t
Mainstream news expands and propagates story
Brand’s response is picked over by social media gurus

Now – what’s this cup of tea worth?

TITLE TO GO HEREAdditional detailsDate
Put your money
where your mouse is
Chris Reed
Managing Partner, Brew
@chris_reed
www.brewdigital.com

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Being social

by Chris Reed on May 14, 2010

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Being social — Presentation Transcript