1. How effective is the
combination of
your main product
and ancillary texts?

2. This print advert gave a very clear
template that I could follow in order to
Our aim was to create a stylist print advert that captured the subject of our make mine as catchy and stylist as a
documentary and was catchy. This is when I research several print adverts by channel professional one.
4 as I wanted to know what makes them stand out from regular print adverts so I
could use this in mine.
A recurring theme I noted was the
channel 4 logo was always to the
right of the screen. Also the logo
wasn’t too big, just small and
significant. This is what I did in my
print advert.
I also followed the structure of the tag
line. I used some form of text box clashing
the colours. I used a white background
with a black font as I used this in my The picture is also a structure I followed
documentary as well. as the picture has to sum up the theme
of my documentary. I used a simple
image with was very clear.

3. My Print Advert
The tag line we have reads ‘its all about the middle’
this is a recurring theme throughout all of our
products. Our music chose in the opening sequence of
our documentary also reflects this with the song
‘stuck in the middle with you’ being played in the
documentary and radio advert making it recognisable.

4. As seen here my print out has a very similar layout to these real channel 4 print adverts.
Just like the one above and the one to the left my print advert has the channel 4 logo on
the right hand side, it contains a tag line which has a text box surrounding it and also has
the title of the documentary and a picture that sums up the subject of the documentary.
This makes my print advert very effective and ties all the ancillary texts together as it is
informative to the audience, it shows clear themes of my documentary which are
portrayed through each of my final products (for example the tag line is included in the
print ad, my radio ad and also the final documentary.)
This layout makes the print advert recognisable as people can relate it from previous
channel 4 documentaries.
The radio advert didn’t have a pacific template to follow as there is no set codes and
conventions that channel 4 abide by. However there are still certain things that my radio
advert had to contain. To do this I had to research real radio adverts online.