AIESEC Canada Global Talent and Global Citizen Branding Guidelines

1. GLOBAL
TALENT
GLOBAL
CITIZEN
aiesec canada
visual BRANDING GUIDELINE
Powered by
c

2. TABLE OF CONTENTS
global citizen & global talent .....................................3
brand ...............................................................................................................4
logoS ...............................................................................................................5
typography ...............................................................................................6
colour ............................................................................................................7
sub-products ........................................................................................8
icons ..................................................................................................................9
aiesec brand ...........................................................................................11
brand refresh .......................................................................................12
aiesec logo ..............................................................................................13
creative direction .........................................................................14
ELEMENTS ......................................................................................................15
do’s & don’ts ..........................................................................................16
inspiration ..................................................................................................18
resources ...................................................................................................19

3. GLOBAL CITIZEN & GLOBAL TALENT

4. BRAND
The OGX programs, GIP (Global Internship Program) and GCDP (Global Cultural Development Program) has
been rebranded as Global Talent and Global Citizen by AIESEC International. AIESEC Canada will no longer be
using the terms GIP and GCDP as we have adopted the international brand. To provide a better understanding
of our exchange programs to potential EPs, we are promoting sub-products under each of the two brands.
GLOBAL talent
Build a global resume by working abroad and developing professional skills.
•
•
•
•
Sales
Marketing
Teaching
Information Technology
GLOBAL CITIZEN
Challenge yourself by volunteering abroad for a social cause to impact local communities.
•
•
•
•
•
Culture
Education
Social Entrepreneurship
Health
Environment
4

5. LOGOS
GLOBAL CITIZEN & global talent logos
The typeface for Global Citizen and Global Talent cannot be altered in any way. Usage of icons are optional.
GLOBAL
CITIZEN
GLOBAL
CITIZEN
GLOBAL
TALENT
GLOBAL
TALENT
official icons
Offical icons may be used in any opacity or colour.
5

6. TYPOGRAPHY
TYPEFACE
The typeface used for all Global Citizen and Global Talent material is called Novecento Wide.
Select the typeface that best fits with your promotional materials. It is recommended to use two different
weights to enhance text and visual appearence. One other typeface may also be used concurrently.
NOVECENTO WIDE light
NOVECENTO WIDE book
NOVECENTO WIDE normal
NOVECENTO WIDE medium
NOVECENTO WIDE demibold
NOVECENTO WIDE bold
TIP: USE A HEAVY WEIGHT TO EMPHASIZE IMPORTANT WORDS
6

7. COLOUR
Any colour may be used for Global Citizen and Global Talent materials. Select the colours that best fit your
promotional materials.
suggested colours
#29A7DF
#DE4A78
#E8972A
#E4CD30
#BE1E2D
#094D8C
#2A388F
#75C046
TIP: USE TWO CONTRASTING COLOURS for visual impact
7

8. sub-products

9. SUB-PRODUCT ICONS
GLOBAL CITIZEN icons
The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name.
ENVIRONMENT
SOCIAL
ENTREpreneURSHIP
HEALTH
culture
EDUCATION
9

10. SUB-PRODUCT ICONS
GLOBAL TALENT icons
The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name.
INFORMATION
TECHNOLOGY
SALES
marketing
teaching
10

11. aiesec brand

12. BRAND refresh
AIESEC BRAND REFRESH
Incorporate the brand refresh shapes into your materials. Any colour or opacity may be used.
12

13. AIESEC logo
AIESEC LOGO
All materials should include the AIESEC logo in one form or another. Logos cannot be altered in any way.
SHORT LOGO
SHORT LOGO
(NO BACKGROUND)
LONG LOGO
AIESEC SIGNATURES
Signature must be acoompanied by logo. Typeface (Helvetica Oblique) cannot be altered in any way.
1
Powered by
2
An initiative by
13

14. creative direction

15. elements
REGULAR AND IRREGULAR BANNERS
Be creative and create your own regular and irregular banners. Any colour or opacity may be used.
DASHED LINES
Use lines in any direction to compliment the shapes in your design. Here are some examples:
TIP: USE DASHED LINES TO OUTLINE YOUR BANNERS
15

16. do’s & don’TS
1
All materials should have the AIESEC logo and/or signature. They cannot be altered in any way.
Powered by
2
Global Citizen and Global Talent logos cannot be altered in any way.
GLOBAL
CITIZEN
3
POWERED BY
GLOBAL
TALENT
GLOBAL
CITIZEN
Avoid using more than two typefaces. Typefaces used by AIESEC:
Helvetica Neue
Novecento Wide
Georgia
PT Sans
16

17. do’s & don’TS
4
AIESEC brand refresh shapes cannot be replaced or stylized as the AIESEC logo.
Powered by
5
Utilize the Flickr pages of AIESEC International, AIESEC Canada, and the AIESEC Global Gallery
when compiling images for graphics. Choose images that correspond to your message.
6
Do not have excessive amounts of writing on one page as it is not inviting to read.
Convert your message into a point-form format.
17

18. inspiration
Use AIESEC creative elements within your graphics and always remember the main message
you are trying to convey. Keep in mind the first thing your audience will see. There should be a
balance between text and images. Examples of brand-aligned graphics for inspiration:
18

19. RESOURCES
Global Citizen and Global Talent Logos and Sub-Products:
http://www.myaiesec.net/content/viewfile.do?contentid=10277681
AIESEC Canada Flickr:
http://www.flickr.com/photos/aieseccanada/
AIESEC Brand Refresh Shapes:
http://www.myaiesec.net/content/viewfile.do?contentid=10255523
AIESEC International Flickr:
http://www.flickr.com/photos/aiesecinternational/
Novecento Wide Font:
http://www.myaiesec.net/content/viewfile.do?contentid=10235157
AIESEC Global Gallery Flickr:
http://www.flickr.com/groups/aiesecglobalgallery/
Helvetica Neue Font:
http://www.myaiesec.net/content/viewfile.do?contentid=10278043
AIESEC Short Logo:
http://www.myaiesec.net/content/viewfile.do?contentid=10077263
AIESEC Short Logo (No Background):
http://www.myaiesec.net/content/viewfile.do?contentid=10198701
AIESEC Long Logo:
http://www.myaiesec.net/content/viewfile.do?contentid=10078714
AIESEC Long Logo (Descriptor):
http://www.myaiesec.net/content/viewfile.do?contentid=10077247
Global Visual Branding Guideline (AIESEC International):
http://www.myaiesec.net/content/viewwiki.do?contentid=10067369
Brand Refresh Guideline (AIESEC International):
http://www.myaiesec.net/content/viewfile.do?contentid=10250773
Youth to Business Branding Guideline (AIESEC International):
http://www.myaiesec.net/content/viewfile.do?contentid=10283959
19

20. QUESTIONS?
e-mail: alice.kim@aiesec.net
alice kim
national brand manager
student marketing