Creating Viral Websites That Drive Traffic and Generate Buzz
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Creating Viral Websites That Create Traffic and Buzz presented by Emerson Spartz, Spartz Media, (@emersonspartz, @spartzmedia)
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Creating Viral Websites That Drive Traffic and Generate Buzz
- 1. @EmersonSpartz Leveraging Virality to Drive Traffic and Generate Buzz Emerson Spartz, CEO Spartz Media
- 2. @EmersonSpartz “The MuggleNet Kid”
- 3. @EmersonSpartz How I Learned About Virality Curriculum: MuggleNet, sports, books MuggleNet + biographies = epiphany Influence = Intellectual Capital + Monetary Capital + Social Capital Read: One non-fiction book every day – business, politics, technology, economics, and LOTS of neuroscience. Review: 1 day, 7 days, 1 month, 6 months Rehearse: 10,000 hours of practice
- 4. @EmersonSpartz How I Learned About Virality Curriculum: MuggleNet, sports, books MuggleNet + biographies = epiphany Influence = Intellectual Capital + Monetary Capital + Social Capital Read: One non-fiction book every day – business, politics, technology, economics, and LOTS of neuroscience. Review: 1 day, 7 days, 1 month, 6 months Rehearse: 10,000 hours of practice
- 5. @EmersonSpartz Virality 101
- 6. @EmersonSpartz The more incentive you give people to share, the more likely they are to share. P.S. You can’t hum while holding your nose closed.
- 7. @EmersonSpartz Strategy #1: Bribery Tactic: Leave a trail/build virality in (Examples: NYT, SocialCam, Hotmail, iPhone, Macs) Tactic: Content hiding (Example: Warrior Dash) Tactic: Discounts, coupons, one-for-one, donations (Example: $.01 Haiti) Tactic: Actually asking for referrals (import contacts/invite friends) Homework Column 1 – What actions do you want your user to take? Column 2 – What incentives/rewards can you give them to take that action?
- 8. @EmersonSpartz Strategy #2: Content The better the user experience, the funnier the pic, the more moving the story, the more likely the user is to share. Fire bullets, not cannonballs Find your Welfare Queen Piss people off or make them happy, but don’t make them sad
- 9. @EmersonSpartz Pro Tips/Takeaways • Facebook: always upload images • Twitter: Re-post your own tweets 2-3 times • Twitter: Use arrows and caps • Lists = magic. Choose odd numbers. 8 word titles. • Test headlines/titles obsessively • Try to change every comma to a period • Imagine someone is paying you $1,000 for every word you delete • Use line breaks everywhere • Re-use your best content • Use calls to action everywhere (“RT if…”)