20110219 CSS Nite in FUKUI

twitter: @chiakiChiaki Hayashi

loftwork.com15,000 Chiaki Hayashi

loftwork.jpCollaborationwith creators Chiaki Hayashi

prologue

epilogue

( Philip Kotler ) “Marketing Principle”

( “Primary value is behind the scene.” )

(meat )

(meat ) Why?

( love raw meat? )

No, love to see children’s smiles! ( )

( run )

( run ) Why?

( compulsory like a dog? )

No, stay slim and be loved!( )

(we often overlook,misunderstand “primary value” )

( Now, Internet is provoking us to rethink the value )

( ) http://www.ﬂickr.com/people/urbanoasis/

( ) http://www.ﬂickr.com/people/urbanoasis/ tuition is $50,000 a year

What is worth it?( ) http://www.ﬂickr.com/people/urbanoasis/ tuition is $50,000 a year

receive famous professor’s lecture?( )

( lecture movies, notes, assignments are available for free! )

( Value lies in “experience” ) inspiration, network, communication

( skmt Social project )

( ailing music market ) CD sales shrank from ¥600 billion to ¥260 billion in decade

( Ryuichi Sakamoto + his team )

( Nov. 2010 )

( Ustreamed high quality sound to 100,000 people )

on 2011/1/9( next challenge - use social media - connect public viewings ) - use theater for viewing - sell supporters item

TOHO cinemas at Roppongi

( no.1&no.2 @iTunes store 190,000 @USTREAM ) 45,872,404 @twitter... more projects are following!

( Used to be a consumer transaction based on money )

( ) We create and share

( ) We create and share based on love!

( Internet enables us to make “We” with “love” )

( Internet enables us to make “We” with “love” ) thank you!

by Chiaki Hayashi on Feb 22, 2011