twitter:   @chiakiChiaki Hayashi
loftwork.com15,000       Chiaki Hayashi
loftwork.jpCollaborationwith creators         Chiaki Hayashi
prologue
3.     !     !     !     !     !     !     !     !     !     !     !     !         Copyright © 2009 loftwork Inc. All Righ...
epilogue
(   Philip Kotler                     )    “Marketing Principle”
(   “Primary value is         behind the scene.”   )
(meat       )
(meat              )       Why?
(   love raw meat?                     )
No, love to see        children’s smiles! (                           )
(   run          )
(   run                 )          Why?
(   compulsory like a dog?                             )
No, stay slim and be loved!(                                 )
(we often overlook,misunderstand “primary value”   )
(   Now, Internet is provoking    us to rethink the value      )
(                                        )    http://www.flickr.com/people/urbanoasis/
(                                                                )                            http://www.flickr.com/people/...
What is worth it?(                                                                )                            http://www....
receive famous professor’s              lecture?(                                )
(   lecture movies, notes, assignments    are available for free!              )
(         Value lies in “experience”                                      )    inspiration, network, communication
(   skmt Social project   )
(         ailing    music market         )       CD sales shrank    from ¥600 billion       to ¥260 billion            in ...
(   Ryuichi Sakamoto + his team                                  )
(   Nov. 2010                )
(   Ustreamed high quality sound    to 100,000 people                                   )
on 2011/1/9(   next challenge    - use social media    - connect public viewings                                        ) ...
TOHO cinemas at Roppongi
(   no.1&no.2 @iTunes store    190,000 @USTREAM               )    45,872,404 @twitter... more projects are following!
(   Used to be a consumer    transaction based on money   )
(                         )    We create and share
(                                        )    We create and share based on love!
(   Internet enables us    to make “We” with “love”   )
(   Internet enables us    to make “We” with “love”    )                   thank you!
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
20110219 CSS Nite in FUKUI
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20110219 CSS Nite in FUKUI

  1. 1. twitter: @chiakiChiaki Hayashi
  2. 2. loftwork.com15,000 Chiaki Hayashi
  3. 3. loftwork.jpCollaborationwith creators Chiaki Hayashi
  4. 4. prologue
  5. 5. 3. ! ! ! ! ! ! ! ! ! ! ! ! Copyright © 2009 loftwork Inc. All Rights Reserved.
  6. 6. epilogue
  7. 7. ( Philip Kotler ) “Marketing Principle”
  8. 8. ( “Primary value is behind the scene.” )
  9. 9. (meat )
  10. 10. (meat ) Why?
  11. 11. ( love raw meat? )
  12. 12. No, love to see children’s smiles! ( )
  13. 13. ( run )
  14. 14. ( run ) Why?
  15. 15. ( compulsory like a dog? )
  16. 16. No, stay slim and be loved!( )
  17. 17. (we often overlook,misunderstand “primary value” )
  18. 18. ( Now, Internet is provoking us to rethink the value )
  19. 19. ( ) http://www.flickr.com/people/urbanoasis/
  20. 20. ( ) http://www.flickr.com/people/urbanoasis/ tuition is $50,000 a year
  21. 21. What is worth it?( ) http://www.flickr.com/people/urbanoasis/ tuition is $50,000 a year
  22. 22. receive famous professor’s lecture?( )
  23. 23. ( lecture movies, notes, assignments are available for free! )
  24. 24. ( Value lies in “experience” ) inspiration, network, communication
  25. 25. ( skmt Social project )
  26. 26. ( ailing music market ) CD sales shrank from ¥600 billion to ¥260 billion in decade
  27. 27. ( Ryuichi Sakamoto + his team )
  28. 28. ( Nov. 2010 )
  29. 29. ( Ustreamed high quality sound to 100,000 people )
  30. 30. on 2011/1/9( next challenge - use social media - connect public viewings ) - use theater for viewing - sell supporters item
  31. 31. TOHO cinemas at Roppongi
  32. 32. ( no.1&no.2 @iTunes store 190,000 @USTREAM ) 45,872,404 @twitter... more projects are following!
  33. 33. ( Used to be a consumer transaction based on money )
  34. 34. ( ) We create and share
  35. 35. ( ) We create and share based on love!
  36. 36. ( Internet enables us to make “We” with “love” )
  37. 37. ( Internet enables us to make “We” with “love” ) thank you!

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