The document discusses Chiaki Hayashi and their work creating collaborative projects. It notes that Hayashi founded loftwork.com and has 15,000 followers on Twitter. The document then discusses how the concept of primary value is changing with the Internet, allowing people to connect and share based on love rather than traditional consumer transactions. It provides examples of Ryuichi Sakamoto's music streaming project which connected over 100,000 people. The document argues the Internet enables creating connections and sharing based on love rather than money.

1. twitter: @chiaki
Chiaki Hayashi

2. loftwork.com
15,000
Chiaki Hayashi

3. loftwork.jp
Collaboration
with creators
Chiaki Hayashi

4. prologue

65. 3.
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Copyright © 2009 loftwork Inc. All Rights Reserved.

67. epilogue

75. ( Philip Kotler
)
“Marketing Principle”

76. ( “Primary value is
behind the scene.” )

77. (
meat
)

78. (
meat
)
Why?

79. ( love raw meat?
)

80. No, love to see
children’s smiles!
( )

81. ( run
)

82. ( run
)
Why?

83. ( compulsory like a dog?
)

84. No, stay slim and be loved!
( )

85. (
we often overlook,
misunderstand “primary value” )

86. ( Now, Internet is provoking
us to rethink the value )

87. ( )
http://www.flickr.com/people/urbanoasis/

88. ( )
http://www.flickr.com/people/urbanoasis/
tuition is $50,000 a year

89. What is worth it?
( )
http://www.flickr.com/people/urbanoasis/
tuition is $50,000 a year

90. receive famous professor’s
lecture?
( )

91. ( lecture movies, notes, assignments
are available for free! )

92. ( Value lies in “experience”
)
inspiration, network, communication

93. ( skmt Social project )

94. ( ailing
music market )
CD sales shrank
from ¥600 billion
to ¥260 billion
in decade

95. ( Ryuichi Sakamoto + his team
)

96. ( Nov. 2010
)

97. ( Ustreamed high quality sound
to 100,000 people
)

98. on 2011/1/9
( next challenge
- use social media
- connect public viewings
)
- use theater for viewing
- sell supporters item

102. TOHO cinemas at Roppongi

103. ( no.1&no.2 @iTunes store
190,000 @USTREAM )
45,872,404 @twitter
... more projects are following!

104. ( Used to be a consumer
transaction based on money )

105. ( )
We create and share

106. ( )
We create and share based on love!

107. ( Internet enables us
to make “We” with “love” )

108. ( Internet enables us
to make “We” with “love” )
thank you!