Generation mobile

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This is a talk I did at the eMarketing and Mobile conference in 2012. Mobile:
It’s a device that not only connects us to our social circle,
weather we are lurkers or active participants,
but it’s also where we store pieces of information,
it’s a device to snap a photo, send messages, check emails, get directions, do our banking, watch videos and so forth,
Our devices are a personal extension of who we are.

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Generation mobile

  1. 1. GENERATION MOBILE@mylifescape
  2. 2. #PICOFTHEDAY
  3. 3. I SHARETHEREFORE I AM
  4. 4. #OMG
  5. 5. LET’S CONNECT
  6. 6. BUILDING RELATIONSHIPS
  7. 7. SHARING
  8. 8. CARING
  9. 9. DARING
  10. 10. MULTITASKING
  11. 11. DISCONNECTED
  12. 12. CONNECTED
  13. 13. CHANGE
  14. 14. ALONE TOGETHER
  15. 15. h"p://www.flickr.com/photos/hankins/  TOGETHER ALONE
  16. 16. WHY DOESTHIS MATTER?WE LIVE IN A MOBILE WORLD
  17. 17. THE MOBILE MOVEMENT
  18. 18. #SOCIALTECHNOLOGY
  19. 19. “HANSEL & GRETEL EFFECT”
  20. 20. NO,YOU HANG UP FIRST
  21. 21. AS WE EXPECT MORE FROMTECHNOLOGY,DO WE EXPECT LESS FROM EACH OTHER?
  22. 22. ENTERTAIN ME
  23. 23. #TECHNOLOGICALLYSOCIAL
  24. 24. BITE SIZE CONTENT
  25. 25. INTERACTIVE BUSh"p://www.youtube.com/watch?v=zpdcUakdQVA&feature=player_embedded  
  26. 26. #HETEROTEXTUALA man that pleases with his thumbs ;)
  27. 27. MAKE MOBILE-FIRST A PRIORITY
  28. 28. INSTANT
  29. 29. WHY CAN’T MOBILE JUST BE AN ADD-ONTOWHAT’S ALREADY BEING DONE ONLINE?
  30. 30. 2008h"p://ma"hewbuckland.com/?p=573  
  31. 31. THE MOBILE ERA
  32. 32. VIRTUAL ROMANCE
  33. 33. RETURN ON RELATIONSHIP
  34. 34. 6 SMART MOVES
  35. 35. 6 SMART MOVES1.  Live mobile scentric and build the rest of your campaign aroundthat2.  Take advantage of the fact that data radically improves mobilestrategy3.  Eliminate the lines, and rather consider the opportunities4.  Look at the rules, and realize that they no longer make sense inyour marketing mix and the way you choose to relate to yourcustomer5.  Develop a plan to shift significant budget to mobile so that yougive mobile significant chance to make a real difference.6.  Be Google optimised and be ready to be found when consumersare ready to look you up.
  36. 36. ISTHIS HOWYOU WANTTO BE REMEMBERED?
  37. 37. THE NEXT MOVE ISYOURSBE MOBILE
  38. 38. CHERYLANN SMITHTHANKYOUcherylann@globalmouse.co.za074 103 1803@mylifescapeza.linkedin.com/in/cherylannsmithCONECT WITH ME
  39. 39. Cherylann Smith I am a passionate, innovative big picture thinkerwho can connect digital and social to all otheraspects of the client business to drive growthopportunities @mylifescape Thank you
  40. 40. Disclaimer and Privacy Policy I believe in collaborative information sharing in order togrow and learn. The images used in this presentation are found fromdifferent sources all over the Internet, and are assumed to bein public domain and are displayed under the fair useprinciple. I provide information on the images source andauthor whenever possible, and I will link back to the ownerswebsite wherever applicable. If you are the owner of the images and you believe that theiruse on this site is in violation of any copyright law, thenplease contact me directly.

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