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Talk nerdy to
me! Speaking to tech folk and
getting the message across
Chris&an Heilmann, Speaking Out #2 ‐ London,UK  23/11/2010
This is a double
special today!
Talking to technical
audiences is different
than talking to
others.
Good news:
clothing doesn’t
matter.
Other good news:
Technical glitches are
expected - share the
pain.
Bad news:
There’s a shorter
attention span.
Other bad news:
those who do pay
attention are looking
for mistakes.
More bad news:
feedback is very
polarised.
However, none of this
is a problem - it just
means choosing the
right approach.
Let’s have a few
great examples.
Unknown crossovers?
Lea Verou @ Fronttrends 2010
http://leaverou.me
@leaverou
Anna Debenham @ Drumbeat
http://www.flickr.com/photos/samuel-huron/5147817904/
http://www.maban.co.uk
http://scrunchup.com/
@anna_debenham
What is their secret?
Passion &
Information
Do your
homework,
and get
excited!
After you nailed this,
here are some more
tricks.
Don’t over-plan.
Avoid redundancy!
Say what it is!
Citation needed!
Break boxes.
Don’t preach!
Ask questions!
Avoid religious wars.
Prepare takeaways.
Take feedback with a
pinch of salt.
http://developer-evangelism.com
 Chris&an Heilmann
 hBp://wait‐&ll‐i.com 
 hBp://developer‐evangelism.com
 hBp://twiBer.com/codepo8   
Let’s talk!

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