LinkedIn Checklist for Nonprofit Board Members

Marketing Solutions

Why and how you should leverage LinkedIn to support t...
Today’s Agenda
•

Overview of LinkedIn for Good

•

Importance of your Network

•

LinkedIn for Nonprofits

•

Nonprofit B...
LinkedIn for Good’s Mission
Connect the talent and passion of
professionals and employees with
opportunities to use their ...
Human capital is the future of philanthropy
Understand, grow and unlock your
network with LinkedIn
This is why connections matter

3rd Degree

4,000,000
2nd Degree

110,000
645

©2013 LinkedIn Corporation. All Rights Rese...
LinkedIn Open Networks (LIONs) don’t provide unique
value in their networks

inmaps.linkedinlabs.com
©2013 LinkedIn Corpor...
Be the broker in the structural hole

inmaps.linkedinlabs.com
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn for Nonprofits
Grow Your Community with LinkedIn Company Pages

©2013 LinkedIn Corporation. All Rights Reserved.
Find Pro Bono Volunteers & Board Members with
LinkedIn Job Postings

©2013 LinkedIn Corporation. All Rights Reserved.
Find Quality Board Members Quickly with LinkedIn
Board Member Connect

©2013 LinkedIn Corporation. All Rights Reserved.
10 Things You Can Do on LinkedIn
to Support Your Nonprofit
1. Add a profile photo
You’re 7x more likely to be viewed

©2013 LinkedIn Corporation. All Rights Reserved.
2. Add Skills & Expertise related to board service

©2013 LinkedIn Corporation. All Rights Reserved.
3. Update your Summary to reflect your passion for
your organization

©2013 LinkedIn Corporation. All Rights Reserved.
4. Add pictures, videos, presentations from the nonprofit to
Experience section

©2013 LinkedIn Corporation. All Rights Re...
5. Add your nonprofit to Volunteer Experience & Causes
section

©2013 LinkedIn Corporation. All Rights Reserved.
6. Follow your nonprofit on LinkedIn
Like, Comment, Share Status Updates

©2013 LinkedIn Corporation. All Rights Reserved.
7. Connect with each other and staff members

©2013 LinkedIn Corporation. All Rights Reserved.
8. Share Status Updates about your organization

©2013 LinkedIn Corporation. All Rights Reserved.
9. Follow Social Impact Channel to find content
Interests > Influencers > All Channels

©2013 LinkedIn Corporation. All Ri...
10. Follow Influencers to get insights

©2013 LinkedIn Corporation. All Rights Reserved.
Resources
Website: Nonprofit.linkedin.com
Twitter: @LinkedIn4Good or @cheesycons

Email: ccwang@linkedin.com
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LinkedIn Tips for Nonprofit Board Members

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I've had the honor of presenting to several nonprofit boards about how their members can leverage LinkedIn to support the causes they care about. Here's a version of the presentation I shared.

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  • LinkedIn Tips for Nonprofit Board Members

    1. 1. LinkedIn Checklist for Nonprofit Board Members Marketing Solutions Why and how you should leverage LinkedIn to support the causes you care about Photo Credit: Flickr/mattcarman ©2013 LinkedIn Corporation. All Rights Reserved.
    2. 2. Today’s Agenda • Overview of LinkedIn for Good • Importance of your Network • LinkedIn for Nonprofits • Nonprofit Board Member Checklist ©2013 LinkedIn Corporation. All Rights Reserved.
    3. 3. LinkedIn for Good’s Mission Connect the talent and passion of professionals and employees with opportunities to use their skills to make a positive impact on the world. ©2013 LinkedIn Corporation. All Rights Reserved.
    4. 4. Human capital is the future of philanthropy
    5. 5. Understand, grow and unlock your network with LinkedIn
    6. 6. This is why connections matter 3rd Degree 4,000,000 2nd Degree 110,000 645 ©2013 LinkedIn Corporation. All Rights Reserved. 1st Degree
    7. 7. LinkedIn Open Networks (LIONs) don’t provide unique value in their networks inmaps.linkedinlabs.com ©2013 LinkedIn Corporation. All Rights Reserved.
    8. 8. Be the broker in the structural hole inmaps.linkedinlabs.com ©2013 LinkedIn Corporation. All Rights Reserved.
    9. 9. LinkedIn for Nonprofits
    10. 10. Grow Your Community with LinkedIn Company Pages ©2013 LinkedIn Corporation. All Rights Reserved.
    11. 11. Find Pro Bono Volunteers & Board Members with LinkedIn Job Postings ©2013 LinkedIn Corporation. All Rights Reserved.
    12. 12. Find Quality Board Members Quickly with LinkedIn Board Member Connect ©2013 LinkedIn Corporation. All Rights Reserved.
    13. 13. 10 Things You Can Do on LinkedIn to Support Your Nonprofit
    14. 14. 1. Add a profile photo You’re 7x more likely to be viewed ©2013 LinkedIn Corporation. All Rights Reserved.
    15. 15. 2. Add Skills & Expertise related to board service ©2013 LinkedIn Corporation. All Rights Reserved.
    16. 16. 3. Update your Summary to reflect your passion for your organization ©2013 LinkedIn Corporation. All Rights Reserved.
    17. 17. 4. Add pictures, videos, presentations from the nonprofit to Experience section ©2013 LinkedIn Corporation. All Rights Reserved.
    18. 18. 5. Add your nonprofit to Volunteer Experience & Causes section ©2013 LinkedIn Corporation. All Rights Reserved.
    19. 19. 6. Follow your nonprofit on LinkedIn Like, Comment, Share Status Updates ©2013 LinkedIn Corporation. All Rights Reserved.
    20. 20. 7. Connect with each other and staff members ©2013 LinkedIn Corporation. All Rights Reserved.
    21. 21. 8. Share Status Updates about your organization ©2013 LinkedIn Corporation. All Rights Reserved.
    22. 22. 9. Follow Social Impact Channel to find content Interests > Influencers > All Channels ©2013 LinkedIn Corporation. All Rights Reserved.
    23. 23. 10. Follow Influencers to get insights ©2013 LinkedIn Corporation. All Rights Reserved.
    24. 24. Resources Website: Nonprofit.linkedin.com Twitter: @LinkedIn4Good or @cheesycons Email: ccwang@linkedin.com
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