LinkedIn Tips for Nonprofit Board Members

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I've had the honor of presenting to several nonprofit boards about how their members can leverage LinkedIn to support the causes they care about. Here's a version of the presentation I shared.

I've had the honor of presenting to several nonprofit boards about how their members can leverage LinkedIn to support the causes they care about. Here's a version of the presentation I shared.

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  • 1. LinkedIn Checklist for Nonprofit Board Members Marketing Solutions Why and how you should leverage LinkedIn to support the causes you care about Photo Credit: Flickr/mattcarman ©2013 LinkedIn Corporation. All Rights Reserved.
  • 2. Today’s Agenda • Overview of LinkedIn for Good • Importance of your Network • LinkedIn for Nonprofits • Nonprofit Board Member Checklist ©2013 LinkedIn Corporation. All Rights Reserved.
  • 3. LinkedIn for Good’s Mission Connect the talent and passion of professionals and employees with opportunities to use their skills to make a positive impact on the world. ©2013 LinkedIn Corporation. All Rights Reserved.
  • 4. Human capital is the future of philanthropy
  • 5. Understand, grow and unlock your network with LinkedIn
  • 6. This is why connections matter 3rd Degree 4,000,000 2nd Degree 110,000 645 ©2013 LinkedIn Corporation. All Rights Reserved. 1st Degree
  • 7. LinkedIn Open Networks (LIONs) don’t provide unique value in their networks inmaps.linkedinlabs.com ©2013 LinkedIn Corporation. All Rights Reserved.
  • 8. Be the broker in the structural hole inmaps.linkedinlabs.com ©2013 LinkedIn Corporation. All Rights Reserved.
  • 9. LinkedIn for Nonprofits
  • 10. Grow Your Community with LinkedIn Company Pages ©2013 LinkedIn Corporation. All Rights Reserved.
  • 11. Find Pro Bono Volunteers & Board Members with LinkedIn Job Postings ©2013 LinkedIn Corporation. All Rights Reserved.
  • 12. Find Quality Board Members Quickly with LinkedIn Board Member Connect ©2013 LinkedIn Corporation. All Rights Reserved.
  • 13. 10 Things You Can Do on LinkedIn to Support Your Nonprofit
  • 14. 1. Add a profile photo You’re 7x more likely to be viewed ©2013 LinkedIn Corporation. All Rights Reserved.
  • 15. 2. Add Skills & Expertise related to board service ©2013 LinkedIn Corporation. All Rights Reserved.
  • 16. 3. Update your Summary to reflect your passion for your organization ©2013 LinkedIn Corporation. All Rights Reserved.
  • 17. 4. Add pictures, videos, presentations from the nonprofit to Experience section ©2013 LinkedIn Corporation. All Rights Reserved.
  • 18. 5. Add your nonprofit to Volunteer Experience & Causes section ©2013 LinkedIn Corporation. All Rights Reserved.
  • 19. 6. Follow your nonprofit on LinkedIn Like, Comment, Share Status Updates ©2013 LinkedIn Corporation. All Rights Reserved.
  • 20. 7. Connect with each other and staff members ©2013 LinkedIn Corporation. All Rights Reserved.
  • 21. 8. Share Status Updates about your organization ©2013 LinkedIn Corporation. All Rights Reserved.
  • 22. 9. Follow Social Impact Channel to find content Interests > Influencers > All Channels ©2013 LinkedIn Corporation. All Rights Reserved.
  • 23. 10. Follow Influencers to get insights ©2013 LinkedIn Corporation. All Rights Reserved.
  • 24. Resources Website: Nonprofit.linkedin.com Twitter: @LinkedIn4Good or @cheesycons Email: ccwang@linkedin.com