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PATAmPOWER - A REAL TIME TRAVEL DATA PLATFORM AT YOUR FINGERTIPS
 

PATAmPOWER - A REAL TIME TRAVEL DATA PLATFORM AT YOUR FINGERTIPS

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PATAmPOWER is a powerful tool: ...

PATAmPOWER is a powerful tool:
• On demand (access anytime, anywhere 24/7)
• Interactive (dynamic view of what you want)
• Visualization (Immediately view trends and gain insights)
• Download (Export data for your own analysis and add images to your reports and presentations)
• Share (Collaborate with your colleagues by email and social media)

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    PATAmPOWER - A REAL TIME TRAVEL DATA PLATFORM AT YOUR FINGERTIPS PATAmPOWER - A REAL TIME TRAVEL DATA PLATFORM AT YOUR FINGERTIPS Presentation Transcript

    • Faster Insights,Smarter DecisionsYour one stop for data about the Asia Pacific visitor economyAbout PATAmPOWERWhat PATAmPOWER users say:The Pacific Asia Travel Association (PATA) has been providing data and information to members as acore service and key membership benefit for over 60 years. Over the past decade the environment haschanged significantly with the Internet increasing the availability of data and creating the expectationfor on-demand access, at any time, from anywhere, including mobile devices.Recognising the increasingly competitive environment and the trend towards decision making based onbusiness intelligence and analytics, PATA created PATAmPOWER, a software platform that aggregatesdata about the Asia Pacific visitor economy and enables immediate insights accessible from computers,tables, and smartphones that can be instantly downloaded to a speadsheet for further analysis, to graphicfiles for your presentations and reports, and shared by email and social media with your colleagues.PATAmPOWER is your one stop for data about the Asia Pacific visitor economy enabling faster insightsand smarter decisions."Allows PATA members like us accessibility toinformation which is crucial for our planning, ourresearch and a way forward for our destination.”­— Leith Isaac, Director of Marketing,Papua New Guinea Tourism“I find it is very useful when I am doingmy budgeting for hotels."— Andrew Jones, Guardian,Sanctuary Resorts"PATAmPOWER is a very compelling reason to be a member.”— Aliana Ho, Vice President, Asia Pacific Regional Sales and Travel Operations,The Walt Disney CompanySign up and log in now!www.mPOWER.PATA.orgFor more information, email mPOWER@PATA.org© Pacific Asia Travel Association (PATA) February 2013
    • PATAmPOWER:Your one stop for data about the Asia Pacific visitor economyUser Friendly Functions:On demand – accessible anytime, anywhere 24/7Interactive – dynamic view of what you wantVisual – immediately view trends and gain insightsDownloadable – export data for your own analysis and add images to your reports and presentationsEasy to share – collaborate with your colleagues by email and social mediaIndicators are grouped into five categories:Travellers• International Visitor Arrivals (IVA)• IVA by origin market• Average length of stay• Purpose of visit• Gender• Mode of transport• Source markets• Forecast arrivals• Forecast arrivals by originExpenditure• Visitor expenditure• Visitor expenditure by item• Forecast expenditureAviation• Seat capacity• Flight frequency• Passenger flowAccommodation• Room supply:• Number of rooms• Development pipeline• Room demand:• Occupancy• Average Daily Rate (ADR)• Revenue Per Available Room(RevPAR)Digital Indicators• Information and CommunicationsTechnology (ICT) indicators:• Households with Internet• Internet users• Mobile users• Web usage:• Travel website reach• Minutes spent on travel website• Top 10 travel websitesPATAmPOWER data sources include the National Tourism Organisation (NTOs), NationalStatistical Offices (NSOs), United Nations specialised agencies and partners that include:Amadeus, comScore, DIIO, Innovata, and STR Global.www.mPOWER.PATA.orgNorthAmerica-Bermuda-Canada-Greenland-Mexico-SaintPierreandMiquelon-USASouthAmerica-Argentina-Bolivia-Brazil-Chile-Colombia-Ecuador-FalklandIslands-FrenchGuiana-Guyana-Paraguay-Peru-Suriname-Uruguay-VenezuelaCentralAmerica-Belize-CostaRica-ElSalvador-Guatemala-Honduras-Nicaragua-PanamaCentralAsia-Kazakhstan-Kyrgyzstan-Tajikistan-Turkmenistan-UzbekistanNortheastAsia-China-ChineseTaipei-DPRKorea-HongKongSAR-Japan-Korea(ROK)-MacauSAR-MongoliaOceania-Australia-NewZealand-NorfolkIslandMicronesia-Guam-Kiribati-MarshallIslands-Micronesia-Nauru-NorthernMarianas-PalauMelanesia-Fiji-NewCaledonia-PapuaNewGuinea-SolomonIslands-VanuatuPolynesia-AmericanSamoa-CookIslands-FrenchPolynesia-Hawaii-Niue-Pitcairn-Samoa-Tokelau-Tonga-Tuvalu-WallisandFutunaIslandsWestAsia-Armenia-Azerbaijan-Bahrain-Cyprus-Georgia-Iraq-Israel-Jordan-Kuwait-Lebanon-OccupiedPalestinianTerritory-Oman-Qatar-SaudiArabia-SyrianArabRepublic-Turkey-UAE-YemenSoutheastAsia-BruneiDarussalam-Cambodia-Indonesia-LaoPDR-Malaysia-Myanmar-Philippines-Singapore-Thailand-Timor-Leste-VietnamSouthAsia-Afghanistan-Bangladesh-Bhutan-India-Iran-Maldives-Nepal-Pakistan-SriLankaREGIONNorthAmerica-Bermuda-Canada-Greenland-Mexico-SaintPierreandMiquelon-USASouthAmerica-Argentina-Bolivia-Brazil-Chile-Colombia-Ecuador-FalklandIslands-FrenchGuiana-Guyana-Paraguay-Peru-Suriname-Uruguay-VenezuelaCentralAmerica-Belize-CostaRica-ElSalvador-Guatemala-Honduras-Nicaragua-PanamaCentralAsia-Kazakhstan-Kyrgyzstan-Tajikistan-Turkmenistan-UzbekistanNortheastAsia-China-ChineseTaipei-DPRKorea-HongKongSAR-Japan-Korea(ROK)-MacauSAR-MongoliaOceania-Australia-NewZealand-NorfolkIslandMicronesia-Guam-Kiribati-MarshallIslands-Micronesia-Nauru-NorthernMarianas-PalauMelanesia-Fiji-NewCaledonia-PapuaNewGuinea-SolomonIslands-VanuatuPolynesia-AmericanSamoa-CookIslands-FrenchPolynesia-Hawaii-Niue-Pitcairn-Samoa-Tokelau-Tonga-Tuvalu-WallisandFutunaIslandsWestAsia-Armenia-Azerbaijan-Bahrain-Cyprus-Georgia-Iraq-Israel-Jordan-Kuwait-Lebanon-OccupiedPalestinianTerritory-Oman-Qatar-SaudiArabia-SyrianArabRepublic-Turkey-UAE-YemenSoutheastAsia-BruneiDarussalam-Cambodia-Indonesia-LaoPDR-Malaysia-Myanmar-Philippines-Singapore-Thailand-Timor-Leste-VietnamSouthAsia-Afghanistan-Bangladesh-Bhutan-India-Iran-Maldives-Nepal-Pakistan-SriLankaREGION