COMMON POINTS• Website redirects to the application when connected to a mobile• Free mobile app download This is where the similarities stop!
DISNEYLAND• Mobile application is very commercial• There are many advertisements• There is a link to make reservations and buy tickets• Mobile app limited• App very passive without interactions and attractions
GOOGLE EARTH• Very interactive thanks to the tactile technology• Simple and practical to use• Good quality• Little innovation• Excellent 3D view
SUGGESTION/ DISNEYLAND• Disneyland Mobile App could be more interactive with games, promotions, movies and less focused onCommercial direction• The Mobile app could have customers’ open space toReceive opinions and feedbacks from the guests
SUGGESTION/ GOOGLE EARTH• The Mobile app could propose information about the region, country, city such as touristic points, historical facts, etc.• At the moment, the app is linked to the Wikipedia which is not a reliable source