This document discusses Nokia's price comparison service which provides consumers with offers and pricing information from over 127 partners in 22 countries. The service checks over 15 million offers monthly and directs consumers from Nokia's website to partner sites for purchases. Feedback from a Vodafone manager and consumer research in Italy and Germany found the service provides valuable pricing information that is clearer than some operators and gives access to offers in one place.

2. Why do we do it?
What do people think?

4. Price STchrea preinfegr feed rparl offers iceensg finroem consumer so pluatritonners
choice
Offers Page (Nokia.com) Directs Consumer to Partner Site
Real Time
Price Feeds
Sales Leads

7. What is it?
What do people think?

9. 127
partners live
20k 15m
offers checked
Monthly
offers in the
system
22
countries

10. 16 K
14 K
12 K
10 K
8 K
6 K
4 K
2 K
0
Lumia 520 (launch markets from day 1) Lumia 1020 (launch markets from day 1)
7 K
6 K
5 K
4 K
3 K
2 K
1 K
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 0
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

11. Desktop Mobile

16. 16
Display Ads
Paid Search
CRM
Social Media
Real Time
Price Feeds
Sales Leads

17. What is it?
Why do we do it?
What do people think?

18. ‘Qualified traffic, at offer level, landing deep into the funnel.
Looks too good to be true.’
-Vodafone Italy (eCommerce Manager)

19. ‘Nokia is the only brand doing this’
‘This information is better and clearer than some of our local operators’
‘This is smart, clearly laid out and gives me access to all the offers in one place’
-Consumer research (Italy, Germany)

21. Campaign Landing Pages