St George Farage and the mainstream party dragons: political communication in the age of austerity
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St George Farage and the mainstream party dragons: political communication in the age of austerity

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A presentation to the LSE Government dept on May 8th 2013 that looks at political communications implications of the political insurgency of Nigel Farage and Ukip and more generally in how the ...

A presentation to the LSE Government dept on May 8th 2013 that looks at political communications implications of the political insurgency of Nigel Farage and Ukip and more generally in how the mainstream parties have failed to find a discourse to connect to the public during the economic crisis.
You can read the text here:
http://blogs.lse.ac.uk/polis/2013/05/08/st-george-farage-and-the-mainstream-party-dragons-political-communication-in-the-age-of-austerity/

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  • Is this what happens to political communications when your economy is collapsing and the democratic system is seen as both out of touch and ineffective at delivering material security and political accountability?

St George Farage and the mainstream party dragons: political communication in the age of austerity St George Farage and the mainstream party dragons: political communication in the age of austerity Presentation Transcript

  • Political communications in the age ofausterity.Or:How St George Farage took on the party dragonsProf. Charlie BeckettDirector, Polis, LSEHead, Dept of Media and Communications, LSE@CharlieBeckett
  • The George and Dragon
  • Why populist insurgency matters• It shows that something is wrong with thesystem• It has the potential to shift policy outcomes• It has the potential to exacerbate potentiallydamaging structural trends towardsdemocratic malfunctioning
  • What’s happened to mainstreampolitical communications?• The internet• Professionalization of political PR,• Personalisation of political discourse both bypoliticians and public.
  • Andrew Mitchell on pleb-speak“I am afraid the Ukip leader has a style and a manner of speaking thatconnects with ordinary mortals much better than professionalpoliticians.“He is unafraid to be filmed with a pint of beer and a cigarette in hishand when all of our media training tells us to eschew either image.“He also uses soundbites that appeal to Conservatives. I suspect manyare unrehearsed – again something professionals are trained never todo.“You and George [Osborne], in particular, have been portrayed aspublic school toffs.“You have to work out how to be one of us without affectation or sillygimmicks and to speak the language of Joe Public.”Daily Telegraph May 8th
  • (and he smokes)
  • Re-connecting politics
  • Perpetual Engagement
  • Connecting not marketing