1<br />February 17, 2011<br />Charlene Li<br />Founder and Partner<br />Hot Or Not: Disruptive Technologies To Watch in 20...
2<br />Source: Wordle.net<br />
3<br />Prioritizing disruptions that matter<br />User Experience<br /><ul><li>Is it easy for people to use?
Does it enable people to connect in new ways?</li></ul>Business Model<br /><ul><li>Does it tap new revenue streams?
Is it done at a lower cost?</li></ul>Ecosystem Value<br /><ul><li>Does it change the flow of value?
Does it shift power from one player to another?</li></li></ul><li>“How personal relationships, individual opinions, powerf...
Likenomics evaluation<br />5<br />User experience impact - moderate<br />People with high social currency will enjoy benef...
Special deals for special people<br />Group Buying, Flash Sales, Member Sales, etc.<br />Gilt, Ruelala, iDeeli, Facebook D...
How shopping will change<br />7<br />Store knows it’s me<br />I walk into the store<br />And maps out planned and promoted...
Buy 2.0 evaluation<br />8<br />User experience impact - High<br />New ways to buy and connect with each other and retailer...
9<br />3) Social Search – Beyond Friends<br />Social sharing rises as a search ranking signal, esp in the enterprise<br />...
Social Search evaluation<br />10<br />User experience impact - Moderate<br />Search becomes more useful, relevant to peopl...
Social monitoring merges with Web analytics<br />HOT: Omniture, Coremetrics/IBM, Webtrends<br />Technology like Hadoop mak...
Big Data evaluation<br />12<br />User experience impact - Low<br />Most users won’t directly experience Big Data.<br />Bus...
13<br />5) Enterprise Social Networking<br />
Enterprise Social Networking evaluation<br />14<br />User experience impact – High<br />Work gets social, employees get co...
15<br />6) Game-ification<br />
TurboTaxused “games” to encourage sharing and support<br />16<br />Social design can enter training, collaboration, suppor...
Gamification evaluation<br />17<br />User experience impact – High<br />Experiences get richer, more engaging<br />Busines...
18<br />7) Print extensions<br />QR Codes<br />Imagine images as Bit.ly codes<br />
Print extensions evaluation<br />19<br />User experience impact – Moderate<br />Users get new ways to get information quic...
Print extensions evaluation<br />20<br />User experience impact – Moderate<br />Users get new power, earn social status, w...
8)DIY and Co-creation<br />21<br />
DIY an Co-creation evaluation<br />22<br />User experience impact – Moderate<br />Users become more loyal/engaged with org...
23<br />9) Curation<br />
Curation evaluation<br />24<br />User experience impact – Moderate<br />Users gain new power as market influencers.<br />B...
25<br />Not Hot Yet in 2011: Augmented Reality<br />When scanning tech improves, will get hot<br />
Augmented Reality evaluation<br />26<br />User experience impact – Moderate<br />Still hard to use, limited availability.<...
27<br />To Watch: Quora – Quality Q&A?<br />Monitor your brand<br />Engage by being helpful<br />
Summary of disruptions<br />28<br />
Bonus #1: Transparency<br />
30<br />Bonus #2: Leadership<br />How to be out of control and still in command<br />
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Disruptive Technology Outlook for 2011

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Presentation on February 17, 2011 that provides a framework for companies to evaluate and prioritize disruptive technologies.

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  • Watson can answer questions, but Charlene answers context.
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  • Enjoyed reading @charleneli on her take on 10 “Disruptive Technologies to Watch...”
    Here are 2 cloud-based applications that are good examples of disruptors...

    Buy 2.0 Tech:
    TimeTrade (www.timetrade.com) lets customers self-schedule when they want to meet with company reps (for sales meetings, service calls, retail appointment). Streamlines the process of determining when buyers and sellers meet with one another (good bye cold calls, e-mail and voice tag to schedule an appointment)

    Big Data & Enterprise Social Networking Tech:
    Cortera (www.cortera.com), gives companies daily alerts with current data on the financial and operational health of their customers. Helps you know who’s in trouble, who’s growing---manage credit risk, cash flow, make smart decisions.
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Disruptive Technology Outlook for 2011

  1. 1. 1<br />February 17, 2011<br />Charlene Li<br />Founder and Partner<br />Hot Or Not: Disruptive Technologies To Watch in 2011<br />
  2. 2. 2<br />Source: Wordle.net<br />
  3. 3. 3<br />Prioritizing disruptions that matter<br />User Experience<br /><ul><li>Is it easy for people to use?
  4. 4. Does it enable people to connect in new ways?</li></ul>Business Model<br /><ul><li>Does it tap new revenue streams?
  5. 5. Is it done at a lower cost?</li></ul>Ecosystem Value<br /><ul><li>Does it change the flow of value?
  6. 6. Does it shift power from one player to another?</li></li></ul><li>“How personal relationships, individual opinions, powerful storytelling and social capital are helping brands…become more believable.”<br />1) Likenomics (credit to RohitBhargava)<br />4<br />Understand the supply, demand, and thus, value of Likes as social currency<br />See http://bit.ly/rohit-likenomics for Rohit’s take<br />
  7. 7. Likenomics evaluation<br />5<br />User experience impact - moderate<br />People with high social currency will enjoy benefits, richer experiences, receive psychic income.<br />People with low social currency will find ways to get it.<br />Business model impact – moderate<br />New economics create opportunity for people who understand Likenomics to leverage gas.<br />The cost of accessing social currency will increase, and raise barriers to entry.<br />Ecosystem value impact – none<br />
  8. 8. Special deals for special people<br />Group Buying, Flash Sales, Member Sales, etc.<br />Gilt, Ruelala, iDeeli, Facebook Deals<br />Local sales and retailers<br />Group buying variation: Groupon and Living Social<br />In-store check-ins: Shopkick and Checkpoints<br />Dynamic pricing<br />Off and Away and Swoopo<br />Mobile price checking<br />Amazon mobile apps, eBay platform<br />New payment methods: Square and Facebook Credits<br />2) Buy 2.0<br />6<br />
  9. 9. How shopping will change<br />7<br />Store knows it’s me<br />I walk into the store<br />And maps out planned and promoted products<br />
  10. 10. Buy 2.0 evaluation<br />8<br />User experience impact - High<br />New ways to buy and connect with each other and retailers.<br />Business model impact – Moderate<br />Acquisition costs can increase/decrease substantially with adoption.<br />Increased noise/clutter requires more marketing.<br />Ecosystem value impact – Moderate<br />New entrants like GroupOn become intermediaries.<br />
  11. 11. 9<br />3) Social Search – Beyond Friends<br />Social sharing rises as a search ranking signal, esp in the enterprise<br />Create a social content hub to gain traction<br />Use microformats to highlight granularity (e.g. hProduct & hReview)<br />
  12. 12. Social Search evaluation<br />10<br />User experience impact - Moderate<br />Search becomes more useful, relevant to people.<br />Business model impact – Moderate<br />SEO takes on a different dimension, rewards companies with social currency, personalized experiences.<br />Ecosystem value impact – Moderate<br />New power brokers are social data/profile players who capture activity data and profiles.<br />Google has little of either.<br />
  13. 13. Social monitoring merges with Web analytics<br />HOT: Omniture, Coremetrics/IBM, Webtrends<br />Technology like Hadoop makes it easy for companies to tap “Big Data”<br />E.g. New York Times making its archives public<br />Twitter archived by Library of Congress<br />Facebook Cassandra, Amazon Dynamo, Google BigTable<br />Data visualization tools make it easy to digest<br />Balancing privacy and personalization<br />4) Big Data<br />11<br />
  14. 14. Big Data evaluation<br />12<br />User experience impact - Low<br />Most users won’t directly experience Big Data.<br />Business model impact – High<br />New businesses and initiatives can be started at very low cost.<br />Ecosystem value impact – Moderate<br />Owners of Big Data repositories can assert control, demand payments for access.<br />
  15. 15. 13<br />5) Enterprise Social Networking<br />
  16. 16. Enterprise Social Networking evaluation<br />14<br />User experience impact – High<br />Work gets social, employees get connected to each other. <br />Business model impact – Moderate<br />Work gets done faster, cheaper.<br />New organizational structures and cultures emerge.<br />Ecosystem value impact – Moderate<br />Traditional enterprise application players face new, more nimble entrants.<br />
  17. 17. 15<br />6) Game-ification<br />
  18. 18. TurboTaxused “games” to encourage sharing and support<br />16<br />Social design can enter training, collaboration, support, hiring<br />
  19. 19. Gamification evaluation<br />17<br />User experience impact – High<br />Experiences get richer, more engaging<br />Business model impact – Moderate<br />Work gets done faster, cheaper.<br />New organizational structures and cultures emerge.<br />Ecosystem value impact – Low<br />Service providers will remain focused, boutique firms.<br />
  20. 20. 18<br />7) Print extensions<br />QR Codes<br />Imagine images as Bit.ly codes<br />
  21. 21. Print extensions evaluation<br />19<br />User experience impact – Moderate<br />Users get new ways to get information quickly.<br />No need to download special software, understand quirky images. <br />Business model impact – Moderate<br />Leverage print investment to extend further into buying process.<br />Impacts importance of SEO. <br />Ecosystem value impact – Low<br />Standards, not new service providers, play a role.<br />
  22. 22. Print extensions evaluation<br />20<br />User experience impact – Moderate<br />Users get new power, earn social status, when they become curators.<br />Business model impact – Moderate<br />Lower cost of acquisition. <br />Ecosystem value impact – Moderate<br />Standards, not new service providers, play a role.<br />
  23. 23. 8)DIY and Co-creation<br />21<br />
  24. 24. DIY an Co-creation evaluation<br />22<br />User experience impact – Moderate<br />Users become more loyal/engaged with organizations that invite them in. <br />Develop a sense of shared ownership in the success of the organization. <br />Business model impact – High<br />Reduced merchandising costs.<br />Reduced marketing costs due to viral loop.<br />Ecosystem value impact – Low<br />Mostly home-grown, internal development.<br />
  25. 25. 23<br />9) Curation<br />
  26. 26. Curation evaluation<br />24<br />User experience impact – Moderate<br />Users gain new power as market influencers.<br />Business model impact – Low<br />Low unless tapped as part of Co-creation initiative.<br />Ecosystem value impact – Moderate<br />Power shifts to users who steal attention and loyalty from established players.<br />
  27. 27. 25<br />Not Hot Yet in 2011: Augmented Reality<br />When scanning tech improves, will get hot<br />
  28. 28. Augmented Reality evaluation<br />26<br />User experience impact – Moderate<br />Still hard to use, limited availability.<br />But when available, creates unique, new experience.<br />Business model impact – Low<br />Unclear if new experiences lower costs, raise revenues.<br />Ecosystem value impact – Low<br />Few intermediaries emerge in new experiences. <br />Usually home-grown.<br />
  29. 29. 27<br />To Watch: Quora – Quality Q&A?<br />Monitor your brand<br />Engage by being helpful<br />
  30. 30. Summary of disruptions<br />28<br />
  31. 31. Bonus #1: Transparency<br />
  32. 32. 30<br />Bonus #2: Leadership<br />How to be out of control and still in command<br />
  33. 33. It is not the strongest of the species that survives, nor the most intelligent that survives.<br />It is the one that is most adaptable to change. <br />- Charles Darwin<br />Preparing for disruption<br />31<br />
  34. 34. Charlene Li<br />charlene@altimetergroup.com<br />charleneli.com/blog<br />Twitter: charleneli<br />For slides, send an email to slides@altimetergroup.com<br />For more information & to buy the book<br />visit open-leadership.com<br />© 2010 Altimeter Group<br />
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