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Disruptive Technology Outlook for 2011


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Presentation on February 17, 2011 that provides a framework for companies to evaluate and prioritize disruptive technologies.

Presentation on February 17, 2011 that provides a framework for companies to evaluate and prioritize disruptive technologies.

Published in: Business, Technology

  • Watson can answer questions, but Charlene answers context.
    Are you sure you want to  Yes  No
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  • Enjoyed reading @charleneli on her take on 10 “Disruptive Technologies to Watch...”
    Here are 2 cloud-based applications that are good examples of disruptors...

    Buy 2.0 Tech:
    TimeTrade ( lets customers self-schedule when they want to meet with company reps (for sales meetings, service calls, retail appointment). Streamlines the process of determining when buyers and sellers meet with one another (good bye cold calls, e-mail and voice tag to schedule an appointment)

    Big Data & Enterprise Social Networking Tech:
    Cortera (, gives companies daily alerts with current data on the financial and operational health of their customers. Helps you know who’s in trouble, who’s growing---manage credit risk, cash flow, make smart decisions.
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  • 1. 1
    February 17, 2011
    Charlene Li
    Founder and Partner
    Hot Or Not: Disruptive Technologies To Watch in 2011
  • 2. 2
  • 3. 3
    Prioritizing disruptions that matter
    User Experience
    • Is it easy for people to use?
    • 4. Does it enable people to connect in new ways?
    Business Model
    • Does it tap new revenue streams?
    • 5. Is it done at a lower cost?
    Ecosystem Value
    • Does it change the flow of value?
    • 6. Does it shift power from one player to another?
  • “How personal relationships, individual opinions, powerful storytelling and social capital are helping brands…become more believable.”
    1) Likenomics (credit to RohitBhargava)
    Understand the supply, demand, and thus, value of Likes as social currency
    See for Rohit’s take
  • 7. Likenomics evaluation
    User experience impact - moderate
    People with high social currency will enjoy benefits, richer experiences, receive psychic income.
    People with low social currency will find ways to get it.
    Business model impact – moderate
    New economics create opportunity for people who understand Likenomics to leverage gas.
    The cost of accessing social currency will increase, and raise barriers to entry.
    Ecosystem value impact – none
  • 8. Special deals for special people
    Group Buying, Flash Sales, Member Sales, etc.
    Gilt, Ruelala, iDeeli, Facebook Deals
    Local sales and retailers
    Group buying variation: Groupon and Living Social
    In-store check-ins: Shopkick and Checkpoints
    Dynamic pricing
    Off and Away and Swoopo
    Mobile price checking
    Amazon mobile apps, eBay platform
    New payment methods: Square and Facebook Credits
    2) Buy 2.0
  • 9. How shopping will change
    Store knows it’s me
    I walk into the store
    And maps out planned and promoted products
  • 10. Buy 2.0 evaluation
    User experience impact - High
    New ways to buy and connect with each other and retailers.
    Business model impact – Moderate
    Acquisition costs can increase/decrease substantially with adoption.
    Increased noise/clutter requires more marketing.
    Ecosystem value impact – Moderate
    New entrants like GroupOn become intermediaries.
  • 11. 9
    3) Social Search – Beyond Friends
    Social sharing rises as a search ranking signal, esp in the enterprise
    Create a social content hub to gain traction
    Use microformats to highlight granularity (e.g. hProduct & hReview)
  • 12. Social Search evaluation
    User experience impact - Moderate
    Search becomes more useful, relevant to people.
    Business model impact – Moderate
    SEO takes on a different dimension, rewards companies with social currency, personalized experiences.
    Ecosystem value impact – Moderate
    New power brokers are social data/profile players who capture activity data and profiles.
    Google has little of either.
  • 13. Social monitoring merges with Web analytics
    HOT: Omniture, Coremetrics/IBM, Webtrends
    Technology like Hadoop makes it easy for companies to tap “Big Data”
    E.g. New York Times making its archives public
    Twitter archived by Library of Congress
    Facebook Cassandra, Amazon Dynamo, Google BigTable
    Data visualization tools make it easy to digest
    Balancing privacy and personalization
    4) Big Data
  • 14. Big Data evaluation
    User experience impact - Low
    Most users won’t directly experience Big Data.
    Business model impact – High
    New businesses and initiatives can be started at very low cost.
    Ecosystem value impact – Moderate
    Owners of Big Data repositories can assert control, demand payments for access.
  • 15. 13
    5) Enterprise Social Networking
  • 16. Enterprise Social Networking evaluation
    User experience impact – High
    Work gets social, employees get connected to each other.
    Business model impact – Moderate
    Work gets done faster, cheaper.
    New organizational structures and cultures emerge.
    Ecosystem value impact – Moderate
    Traditional enterprise application players face new, more nimble entrants.
  • 17. 15
    6) Game-ification
  • 18. TurboTaxused “games” to encourage sharing and support
    Social design can enter training, collaboration, support, hiring
  • 19. Gamification evaluation
    User experience impact – High
    Experiences get richer, more engaging
    Business model impact – Moderate
    Work gets done faster, cheaper.
    New organizational structures and cultures emerge.
    Ecosystem value impact – Low
    Service providers will remain focused, boutique firms.
  • 20. 18
    7) Print extensions
    QR Codes
    Imagine images as codes
  • 21. Print extensions evaluation
    User experience impact – Moderate
    Users get new ways to get information quickly.
    No need to download special software, understand quirky images.
    Business model impact – Moderate
    Leverage print investment to extend further into buying process.
    Impacts importance of SEO.
    Ecosystem value impact – Low
    Standards, not new service providers, play a role.
  • 22. Print extensions evaluation
    User experience impact – Moderate
    Users get new power, earn social status, when they become curators.
    Business model impact – Moderate
    Lower cost of acquisition.
    Ecosystem value impact – Moderate
    Standards, not new service providers, play a role.
  • 23. 8)DIY and Co-creation
  • 24. DIY an Co-creation evaluation
    User experience impact – Moderate
    Users become more loyal/engaged with organizations that invite them in.
    Develop a sense of shared ownership in the success of the organization.
    Business model impact – High
    Reduced merchandising costs.
    Reduced marketing costs due to viral loop.
    Ecosystem value impact – Low
    Mostly home-grown, internal development.
  • 25. 23
    9) Curation
  • 26. Curation evaluation
    User experience impact – Moderate
    Users gain new power as market influencers.
    Business model impact – Low
    Low unless tapped as part of Co-creation initiative.
    Ecosystem value impact – Moderate
    Power shifts to users who steal attention and loyalty from established players.
  • 27. 25
    Not Hot Yet in 2011: Augmented Reality
    When scanning tech improves, will get hot
  • 28. Augmented Reality evaluation
    User experience impact – Moderate
    Still hard to use, limited availability.
    But when available, creates unique, new experience.
    Business model impact – Low
    Unclear if new experiences lower costs, raise revenues.
    Ecosystem value impact – Low
    Few intermediaries emerge in new experiences.
    Usually home-grown.
  • 29. 27
    To Watch: Quora – Quality Q&A?
    Monitor your brand
    Engage by being helpful
  • 30. Summary of disruptions
  • 31. Bonus #1: Transparency
  • 32. 30
    Bonus #2: Leadership
    How to be out of control and still in command
  • 33. It is not the strongest of the species that survives, nor the most intelligent that survives.
    It is the one that is most adaptable to change.
    - Charles Darwin
    Preparing for disruption
  • 34. Charlene Li
    Twitter: charleneli
    For slides, send an email to
    For more information & to buy the book
    © 2010 Altimeter Group