3. “FRICTION”
• “We want to insure that customers who have typically
been book buyers do not migrate their purchasing into
borrowing as accessibility to our books becomes
frictionless.” –Alison Lazarus, Pres. Of Sales, Macmillan
• “Some publishers like the idea of in-library lending of
ebooks as a way to recreate the “friction” of a print
transaction: The patron has to physically go to the
library.”
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