Ross Reynolds Ev Trends Final Presentation

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What is the business of public radio?
Final presentation for Evolution and Trends in Digital Media. Com 546
University of Washington Masters of Communications in Digital Media.
Ross Reynolds March 3, 2009

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  • I’d like to cover three things. A brief history of radio The current challenges to public radio Three possible futures of public radio. Radio was a disruptive technology. It was adopted quickly.
  • Ross Reynolds Ev Trends Final Presentation

    1. 1. <ul><li>What is the business </li></ul><ul><li>of </li></ul><ul><li>public radio? </li></ul><ul><li>Ross Reynolds </li></ul><ul><li>Com546 </li></ul><ul><li>March 2, 2009 </li></ul>
    2. 2. 1901 ‘broadcast’ - the process of scattering seeds. 1907 ‘broadcast’ - to scatter or disseminate radio messages.
    3. 3. <ul><li>“ Radio: </li></ul><ul><li>Prophet or Profiteer?” </li></ul>
    4. 4. <ul><li>&quot;public interest, </li></ul><ul><li>convenience and </li></ul><ul><li>necessity” </li></ul>
    5. 7. Pew Research Center
    6. 8. Pew Research Center
    7. 9. <ul><li>75% of Americans were involved of some form of social media. </li></ul><ul><li>More than 85% of Americans 23 to 34 are using some form of social media </li></ul><ul><li>Source: Forrester Research </li></ul>
    8. 10. What is the Business of Public Radio?
    9. 11. <ul><li>Technology </li></ul><ul><li>Convenience </li></ul><ul><li>Programming </li></ul><ul><li>Audience Loyalty </li></ul>
    10. 13. Radiogeddon
    11. 15. <ul><li>R e-purposing. </li></ul><ul><li>E mbedding.   </li></ul><ul><li>B uilding Community </li></ul>
    12. 17. <ul><li>Image citations </li></ul><ul><li>Radio photo – Ross Reynolds </li></ul><ul><li>KUOW logo - KUOW-FM </li></ul><ul><li>NPR logo – National Public Radio </li></ul><ul><li>I-phone - Apple.com </li></ul><ul><li>Question mark – Powerpoint clip art </li></ul><ul><li>Evolution – Flickr, Naked Eyes (Creative Commons) </li></ul><ul><li>Contact info – Ross Reynolds rossrey@gmail.com </li></ul>

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