CelLynx Group is looking to recruit representative firms to sell its mobile phone enhancement products, including the 5BARz Road Warrior device. The 5BARz technology guarantees 5 bars of signal strength through a one-step, plug-and-play solution without external antennas or installation. This addresses common cell phone issues like dropped calls and dead zones. CelLynx will support representative firms through co-op marketing, demo units, and other programs. The company's goal is to enhance cellular coverage globally with affordable, consumer-friendly products.
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CelLynx Mobile Phone Enhancement Technology Rep Firm Recruitment
1. CelLynx Group, Inc. Mobile Phone Enhancement Technology Always On, Always Connected, Anytime, Anywhere Rep Firm Recruitment 2010
2. Are you looking for/to … Innovative technology Products with Pent Up Demand Add profit to your clients bottom line Be a integral part of a long term sales strategy Account Based not Territory Constrained COMMISSION FROM $1
3. Pricing Strategy that Works Provide profit for large accounts Protect against Internet Price War Minimum Advertised Price (MAP) Discipline 25 % profit margin at MAP for 5STARz Don’t Compete with the Channel Build and Maintain Rep Firm Organization
14. The How and Who of 5BARz Sales Channels Carrier Distributor End User OEM Partner Reseller Online Consumer Electronics Brick & Mortar Regional National Independent Mobile Dealers Verticals Automotive Aviation Cellular Consumer Education Financial Food Services General Technology Government Healthcare Hotel Marine Online Recreation Retail Transportation
15. 5STARz Resellers Target Accounts Assigned to Reps Meet Quarterly Unit Targets Provide Landing Page and/or Shelf Space Adhere to MAP Policies Discount Demo Units 3% Co-Op Special Pricing Deal Registration
16. The Market is looking to Solve Problems with Cell Phones Dead Zones Dropped Calls Poor Sound Quality Slow or No Internet Connection
17. Issues Created by Cell Phones Safety Issues Dialing same number multiple times while driving Poor Sound Quality Misinformation, Misunderstanding, Misrepresentation Relationship Issues Missed Appointments, Missed Dates, Hurt Feelings Internet Issues Mobile Internet Devices (MID) like iPhone, Netbooks, etc. can’t get/stay online
18. It’s a BIG Market Everyone who carries a cell phone or data card for computer 4.6 billion in 2009* * According to AT Kearney 300million in US Pent up demand EVERYONE shares in the frustration of no coverage/dropped calls Current Answer to this Problem We change cell phone companies every 2 years How are Cell Phones and Accessories Purchased Everywhere …… Online, 7/11, Retail, Carriers, Independent Agents, Technology Resellers
19. Solutions by CelLynx 5Barz of Coverage … EVERYWHERE 5Barz of Coverage … GUARANTEED
20. The Company Design, Manufacture & Distribute Cellular Enhancement Technology Products Founded 2005 Public Company; OTCBB:CYNX Locations: Headquarters in Mission Viejo CA R&D Center in Sacramento CA Veteran Management Team Senior Management Team with over 25 years of leadership in Wireless Communications Engineering Team comprised of senior engineers with more than 95 years of industry experience. Marketing & Sales Expertise in Channel Development of Technology based Consumer Products 12
25. Company Development July 2009: First Production Run and FCC Certification of 5BARz Road Warrior August to December 2009: Test Marketed 5BARz into the United States January 2010: 5BARz Road Warrior Product Launch & Selection as CES Innovations 2010 Design and Engineering Award Honoree Q1 2010: Channel Development with addition of 7 Rep Firms, 21 Resellers and Ingram Micro as National Distributor. 14 Company Goals To enhance the experience of every cellular user world-wide, with products that meet lifestyles, business needs and carrier compatibility.
26. 5BARz Technology Products First consumer-friendly, affordable, plug ‘n play cellular network extender One device, 5BARz, All carriers 5BARz Road Warrior Personal/Portable for Car, Hotel, Home, Office 5BARz @Home Covers entire home, office, restaurant
27. Welcome to CelLynx One Device, 5Barz, All Carriers Mobile Solutions Car, Hotel, Office The Road Warrior Shipping NOW Fixed Solutions Home, Office, Hotel, Restaurant The @Home Unit Shipping Q1 2010 No External Antenna … No Installation
28. The Guarantee CelLynx Guarantees that its 5BARz technology will provide 5 bars of mobile phone signal strength for voice and data Guarantee is limited to anywhere in your mobile phone providers coverage map. Indoor coverage with the Road Warrior is dependent on constructions materials and location within the structure. The @Home product, to be released in Q1 2010, will overcome most construction and location barriers Return Processes includes contacting CelLynx Customer Service who will assist in overcoming the issues or authorizing a return through original purchase source
29. Market Trends Users getting younger Pre-Teens need coverage for texting & social networking Land Line Replacement Only 50% of consumers who move receive landline service in new home 75% of consumers 18-34 use mobile as primary phone 16% of US households are wireless only Business Dependence on Wireless Traditional voice Data connectivity required by companies big and small using data cards on notebooks.
30. Marketing Strategy Metro Market Launch Radio, USA Today, Promotions Layered over Quarterly Promotions Quarterly Consumer Promotions Exclusively for 5STARz Resellers Social Community Blogs, Delicious, Digg, FaceBook, Flickr, Google, Google Group, Issuu, LinkedIn, Meetups, MySpace, Naymz, Newsvine, Picasa, Reddit, Schribd, Slashdot, Slideshare, Spurlnet, Twitter, Yahoo Group, Yahoo Video, YouTube, Wikipedia Public Relations MSR Communications
32. Cell Signal 101 Signal Strength & Gain 21 dBm(sometimes dBmW) is an abbreviation for the power ratio in decibels (dB) of the measured power referenced to one milliwatt (mW). It is used in radio, microwave and fiber optic networks as a convenient measure of absolute power because of its capability to express both very large and very small values in a short form. Compare dBW, which is referenced to one watt (1000 mW). Since it is referenced to the watt, it is anabsolute unit, used when measuring absolute power. By comparison, the decibel (dB) is a dimensionless unit, used for quantifying the ratio between two values, such as signal-to-noise ratio. 0 -10 -30 -20 -110 -100 -90 -80 -70 -60 -50 -40 -120 dBm scale 1 BAR 3 BARs 5 BARs 2 BARs 4 BARs ROAD WARRIOR GAIN (actual 40dB) @HOME GAIN (projected 70dB) GAIN in electronics is a measure of the ability of a circuit (often an amplifier) to increasethe power or amplitude of asignalfrom the input to the output. It is usually defined as the mean ratio of the signal output of a system to the signal input of the same system, thus it is arelative unit. It may also be defined on a logarithmic scale, in terms of the decimal logarithm of the same ratio ("dB gain").
49. Traditional SolutionsWilson, Wi-Ex, Digital Antenna, etc. Cell boosters a $150 million/year industry Three-step solution Power booster External antenna requires installation 15 feet to 100 feet of cable Single and multiple carrier $400 – $ 2,000 25
50. Femto Cells projected to be a $4.6 billion market by 2014 Three-step solution High-speed Internet In-home network Single carrier only Limited phones and lines (4-6) $150 - $300 purchase Plus monthly internet fee Varies by market 26 Carrier Solution AT&T (microcell), Sprint (Airave) T-Mobile no longer selling one, Verizon (network extender) Femto Cell
51. CelLynx 5BARz Technology ONE-STEP solution True consumer product; plug ‘n play No external antennas or installation All carriers and multiple devices (up to 20) Transparent to carrier network Simple to use 27
52. 5BARz Product Timeline 2nd QTR 2010 4th QTR 2010 3rd QTR 2010 2nd QTR 2011 1st QTR 2011 Product Road Warrior (US PCS/Cellular) General Availability Eng./Proto Prod. Ramp @Home (US PCS/Cellular) General Availability Fleet / Professional (US PCS/Cellular) Prod Ramp Eng./Proto General Availability General Availability European Bands (UMTS GSM 900/1800) Prod Ramp Eng./Proto
53. The Technology 5BARz technology is founded on achieving unique isolation between antennas, without oscillation greatly improving signal gain for individual, home and office coverage.
54. How Does it Work 30 5BARz Road Warrior Photos & Videoshttp://docs.google.com/leaf?id=0B3gxSKB0xMoeMzVmNmM0ZTMtNzEwOS00NTRhLThhNmEtYzU1MGI5YzRmNzhl&hl=en