Marketing Plan Foundations

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Marketing Plan Foundations

  1. 1. Marketing Plan Foundations<br />Global Gadgets Imports<br />
  2. 2. Marketing Plan Foundations<br />Cynthia C. Cutright<br />MKT630-0904B-01<br />Professor Alan Fowler<br />December 6, 2009<br />
  3. 3. Introduction<br />Industry Size and Growth<br />Brick & Mortar (B&M) Commerce<br />E-Commerce<br />Consumer Buying Trends<br />Best Sellers<br />Competitors<br />Who, Differences<br />Demographics<br />Age, Gender, Income, Housing<br />
  4. 4. Retail Industry Size<br />
  5. 5. Housewares Size and Growth<br />- 4.4%<br />+ 1%<br />
  6. 6. Consumer Buying Trends<br />Cookware<br />High quality, Competitive pricing<br />Bake ware<br />Multi-functional (casseroles, stock pots)<br />Food prep<br />Blenders, Food processors<br />Hair care<br />Oral Care<br />
  7. 7. Competitors<br />
  8. 8. Demographics<br />
  9. 9. Annual Expenditures by Age Group<br />
  10. 10. Annual % of M & F Expenditures<br />
  11. 11. Annual Income Per Age Group<br />
  12. 12. Housing Demographics<br />
  13. 13. Conclusion<br />Industry Size and Growth<br />Brick & Mortar (B&M) Commerce<br />E-Commerce<br />Consumer Buying Trends<br />Best Sellers<br />Demographics<br />Age, Gender, Income, Housing<br />Competitors<br />Who, Differences<br />
  14. 14. References<br />Bureau, U. C. (2004). Home furnishing stores: 2002. Washington DC: U.S. Department of Commerce. Retrieved December 3, 2009, from http://www.census.gov/prod/ec02/ec0244i10.pdf<br />Bureau, U. C. (2009). Average annual expenditures and characteristics of all consumer units, Consumer Expenditure Survey, 2006-2008. Washington DC: Bureau of Labor Statistics. Retrieved December 3, 2009, from http://www.bls.gov/cex/2008/standard/multiyr.pdf<br />Bureau, U. C. (2009). Quarterly retail e-commerce sales: 3rd quarter 2009. Washington DC: U.S. Department of Commerce. Retrieved December 3, 2009, from http://www.census.gov/retail/mrts/www/data/pdf/09Q3.pdf<br />Bureau, U. C. (2009). Table 3. Age of reference person: Average annual expenditures and characteristics, Consumer Expenditure Survey, 2008. Washington DC: Bureau of Labor Statistics. Retrieved December 3, 2009, from http://www.bls.gov/cex/2008/Standard/age.pdf<br />
  15. 15. References Continued<br />Gill, D. (2009, October). Charging into 2010. HFN Housewares Report, pp. 50, 59. Retrieved December 4, 2009, from http://hfnmag.com/fileadmin/template/main/images/resources/HswRpt10_09.pdf<br />Lillo, A. (2009, October). Will things start cooking next year? HFN Housewares Report, pp. 50, 60-61. Retrieved December 4, 2009, from http://hfnmag.com/fileadmin/template/main/images/resources/HswRpt10_09.pdf<br />Retail Forward, I. O. (2007, July). TrendWatch. Retrieved December 3, 2009, from International Housewares Association: http://www.housewares.org/kc/trend/9.aspx<br />Voted most likely to succeed. (2009, April 6). HFN State of the Industry, pp. 36-41. Retrieved December 4, 2009, from http://hfnmag.com/fileadmin/template/main/images/resources/StateOfTheIndustry09.pdf<br />

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