The US tumbler market is expected to reach $1 billion by 2023, growing at a CAGR of 8.7% from 2018 to 2023. Major segments include insulated tumblers, regular tumblers, and materials like plastic, stainless steel, and glass. Key companies are Yeti, Starbucks, Tervis Tumbler, RTIC, and Tritan. The growth is driven by increasing outdoor activities, demand for attractive drinkware, and use of tumblers for promotions. Emerging trends include double-walled insulation, high-grade stainless steel, and premium coated drinkware.