CES 2010 FemtoZone

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Presentation delivered by Manish Singh in the FemtoZone at CES 2010

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  • Segments Telco Wireless (T-Mobile, Orange, Vodafone) & Wireline (BT, <need another>) pure plays Wireless and Wireline Operators (AT&T, Verizon) Cable Operators The enemy of all telcos  Key Trends Wireless pure plays Home base station strategy = UMA; leveraging WLAN technologies One time phone fee = free talk time in house + at “hot spots” Limited by need for dual-mode phones & UMA uptake Wireline pure plays Build out of high bandwidth networks from premises to core VoIP and IPTV to provide triple play and reduced cost voice Wireless and Wireline operators Home base stations (i.e. femtocell) to compete with UMA solutions IPTV to provide commercial (i.e. bundled pricing) quad play Cable Utilize UMA to provide quad play Defend TV space and provide digital voice services
  • Segments Telco Wireless (T-Mobile, Orange, Vodafone) & Wireline (BT, <need another>) pure plays Wireless and Wireline Operators (AT&T, Verizon) Cable Operators The enemy of all telcos  Key Trends Wireless pure plays Home base station strategy = UMA; leveraging WLAN technologies One time phone fee = free talk time in house + at “hot spots” Limited by need for dual-mode phones & UMA uptake Wireline pure plays Build out of high bandwidth networks from premises to core VoIP and IPTV to provide triple play and reduced cost voice Wireless and Wireline operators Home base stations (i.e. femtocell) to compete with UMA solutions IPTV to provide commercial (i.e. bundled pricing) quad play Cable Utilize UMA to provide quad play Defend TV space and provide digital voice services
  • Reduction of CAPEX / OPEX Cheaper to deploy and maintain Devices are huge overhead for maintenance and customer support; raised risk on quality of experience Cheaper training of service employees Data point: Verizon created entire division of home networking (Quality of Experience = home network management) Compelling IPTV Story No longer a “me too” TV service Can provide IPTV across mobile and fixed, while integrating in voice and internet (i.e. data) elements True quad-play Still providing bundled cost savings to customers Enhanced service by bringing mobile into the home -> increase voice and data service utilization across all 4 mediums Makes it more than a price game 100% Secure Removes possible reliance on 3 rd party untrusted networks 100% operator owned Content providers willing to put more on the network due to guaranteed security – solves the DRM issues 4 medium blended services MobileTV Cross service messaging (i.e. unified messaging) Receive a show reminder via text message, program DVR over mobile phone, caller id for fixed and mobile phones on the TV, call incoming notification / control via TV, media sharing across mobile and fixed devices, etc. Drivers ROI for aDSL Fills the pipe Puts another service on the pipe increase the revenue due to the build out
  • CES 2010 FemtoZone

    1. 1. How to Add Femto to YOUR Device A Step-by-Step Tutorial Manish Singh Vice President, Product Line Management
    2. 2. At a Glance Protocol Software Professional Services ATCA Platforms LTE DPI Femtocell Over 150 Customers Worldwide “ Smarter, Faster, Cheaper” Mobile Broadband
    3. 3. The Big Picture <ul><li>Apple sold 7.4M iPhones in Q3 </li></ul><ul><li>Intel reports blowout Q3 on strong mobile business; Atom rev up 14% </li></ul><ul><li>AT&T sells Nokia netbooks for $300 with 2 year contract </li></ul><ul><li>Verizon’s CTO: “ Metered broadband is the future” </li></ul>And… Operators need… The “ Exa-Flood ” is Coming… DPI = Smartest Bit Pipe LTE = Fastest Bit Pipe Femtocells = Cheapest Bit Pipe Revenues Traffic Revenues & Traffic Gap Widening Voice Era Data Era
    4. 4. 3G & LTE Femtocells <ul><li>Home base station </li></ul><ul><li>Access point (CPE) </li></ul><ul><li>Standard air interfaces </li></ul><ul><li>Backhaul traffic on users’ broadband IP </li></ul><ul><li>Offloads users from macrocell network </li></ul>Standard 3G mobile phone Femtocell Solutions Macro network base station 3G femtocell converged device <ul><li>Provides cell coverage indoors </li></ul><ul><li>Low-power & self-configuring to minimize interference </li></ul><ul><li>Aligns with 3G / LTE standards </li></ul><ul><li>Leverages users’ broadband </li></ul><ul><li>Offloads the most power-hungry 3G users from the macrocell to a home base station </li></ul>
    5. 5. Standalone FAP vs. Integrated Devices + <ul><li>Standalone FAP </li></ul><ul><ul><li>3C – Coverage, Capacity, Churn </li></ul></ul><ul><ul><li>Connects to EXTERNAL IP broadband link </li></ul></ul><ul><ul><li>Works seamlessly with existing handsets </li></ul></ul><ul><ul><li>Offloads macro networks </li></ul></ul><ul><li>Integrated Device </li></ul><ul><ul><li>FAP function embedded in another CPE device </li></ul></ul><ul><ul><li>Ex: Residential gateway, set top box, modem </li></ul></ul><ul><ul><li>IP backhaul connectivity can be INTERNAL </li></ul></ul><ul><ul><li>Improved services & better QoS control </li></ul></ul>
    6. 6. Today’s Carrier Market Environment Wireline Wireless Wireless & Wireline Cable IPTV NGN VoIP High Bandwidth Data IPTV Voice High Bandwidth Data Voice Mobile TV HSPA UMA NGN VoIP SDTV HDTV High Bandwidth Data “ Triple Play” “ Triple Play” “ Quad Play” “ Triple Play” HSPA
    7. 7. Femtocell – Disruptive Market Force Wireline Wireless Wireless & Wireline Cable IPTV NGN VoIP High Bandwidth Data Voice Mobile TV HSPA UMA NGN VoIP “ Improved Triple Play” “ Expand to Quad Play” “ Improved Quad Play” “ Expand to Quad Play” Integrated Devices Integrated Devices Standalone FAP Integrated Devices IPTV Voice High Bandwidth Data HSPA SDTV HDTV High Bandwidth Data
    8. 8. To Converge or Not to Converge… <ul><li>Enhanced Services </li></ul><ul><ul><li>What new or better services can be provided by integration? </li></ul></ul><ul><li>Bundling </li></ul><ul><ul><li>Does integration solidify a “Quad Play” value proposition? </li></ul></ul><ul><li>Distribution & Support </li></ul><ul><ul><li>How is the existing device provided to the consumer? </li></ul></ul><ul><li>Costs </li></ul><ul><ul><li>What commonality of components, management systems, operations, etc., can be leveraged? </li></ul></ul>
    9. 9. Integrated Device: Quad Play Example Customer Premises Wireline Wireless Secure Broadband Network (20 – 100Mbps) Untrusted Access Network (Security? QoS?) Fixed Voice Internet Access IPTV Mobile Voice Mobile Data Set Top Box Femtocell Customer Premises Converged Secure Broadband Network (20 – 100Mbps) Mobile Fixed Voice Internet Access IPTV Femto-enabled STB <ul><li>Compelling IPTV story </li></ul><ul><li>True “Quad Play” </li></ul><ul><li>Reduced churn </li></ul><ul><li>Increased ARPU </li></ul><ul><li>100% secure = more content </li></ul><ul><li>Managed QoS reused for voice </li></ul><ul><li>4 medium blended applications </li></ul><ul><li>ROI for broadband build out </li></ul><ul><li>Huge CapEx / OpEx savings </li></ul>
    10. 10. Five Key Steps to Building the Integrated FAP <ul><li>Determine which devices to integrate </li></ul><ul><li>Maximize the benefits of integration </li></ul><ul><li>Identify the Radio Access Network technology </li></ul><ul><li>Integrate new software elements </li></ul><ul><li>Choose the right platform – and partner </li></ul>
    11. 11. What Types of Integrated Device is Right For You? Market Fragmentation = Lower TAM / Device Mobile operator with cable partner or vice versa <ul><li>Limited intelligence </li></ul><ul><li>Limited market </li></ul><ul><li>Security & QoS </li></ul><ul><li>Lower BOM </li></ul>Cable Modem Converged operator <ul><li>Limited intelligence </li></ul><ul><li>Security </li></ul><ul><li>Lower BOM </li></ul>DSL Modem Quad / Triple play operator Connected Home <ul><li>Limited TV services </li></ul><ul><li>Hub of home network </li></ul><ul><li>Security & QoS </li></ul><ul><li>Management </li></ul>Residential Gateway Quad play operator Leverage IPTV <ul><li>Two device solution </li></ul><ul><li>Need residential GW </li></ul><ul><li>Triple screen play </li></ul><ul><li>Management </li></ul>Set Top Box Target Disadvantages Advantages Device
    12. 12. Maximize the Benefits of Integration <ul><li>Cost Reduction </li></ul><ul><ul><li>Maximize BOM re-use </li></ul></ul><ul><ul><li>Migration to “integrated” silicon </li></ul></ul><ul><li>QoS </li></ul><ul><ul><li>Packet coloring </li></ul></ul><ul><ul><li>Local IP Access </li></ul></ul><ul><li>Security </li></ul><ul><ul><li>Integrated VPN, Firewall, IPsec / IKE </li></ul></ul><ul><ul><li>Controlled pipe </li></ul></ul>
    13. 13. Identify the Radio Access Network Technology <ul><li>Multi-standard vs. Single Standard </li></ul><ul><ul><li>Multi-standard = increased cost </li></ul></ul><ul><ul><li>Intellectual Property Rights considerations </li></ul></ul><ul><li>3G vs. 4G Focus </li></ul><ul><ul><li>What type of network does your target customer support Today? Tomorrow? </li></ul></ul><ul><ul><li>Impacts cost and TAM </li></ul></ul><ul><li>Even more choices… </li></ul><ul><ul><li>What type of 3G? </li></ul></ul><ul><ul><ul><li>WCDMA – HSPA </li></ul></ul></ul><ul><ul><ul><li>TD-SCDMA </li></ul></ul></ul><ul><ul><ul><li>CDMA2K – EVDO </li></ul></ul></ul><ul><ul><li>What type of 4G? </li></ul></ul><ul><ul><ul><li>LTE </li></ul></ul></ul><ul><ul><ul><li>WiMAX </li></ul></ul></ul>
    14. 14. Protect Your Software Investments <ul><li>Underlying hardware platform will CHANGE </li></ul><ul><ul><li>Vibrant silicon ecosystem </li></ul></ul><ul><ul><li>High cost pressures </li></ul></ul><ul><li>FAP software is COMPLEX </li></ul><ul><ul><li>RRM, Management, Security, Signaling, Services… </li></ul></ul><ul><li>Protecting software investments is a MUST </li></ul><ul><li>Software portability = FLEXIBILITY </li></ul><ul><ul><li>Silicon roadmaps will evolve </li></ul></ul><ul><ul><li>Quickly capitalize on new features and lower cost </li></ul></ul>Ease of Software Portability will Go a Long Way
    15. 15. Silicon Selection <ul><li>Integrated Silicon vs. Discrete Components </li></ul><ul><li>Modem Functions </li></ul><ul><li>Baseband Functions </li></ul><ul><ul><li>RRM, RRC, RLC, MAC, PDCP, RANAP, GTP… </li></ul></ul><ul><li>Hardware Accelerators </li></ul><ul><ul><li>Network Security – IPsec </li></ul></ul><ul><ul><li>Encryption Engines – Kasumi, Snow3G… </li></ul></ul><ul><ul><li>Timing Synchronization – IEEE 1588, NTP v2… </li></ul></ul>Integrated Silicon Drives BOM Cost Down
    16. 16. Standalone Femtocell Architecture <ul><li>Integrated, purpose-built silicon </li></ul><ul><li>Smallest possible footprint </li></ul><ul><li>Localized security & management </li></ul>Security Gateway Femto Gateway Iu-CS Iu-PS MSC SGSN New Iu-h Iu-h FAP Stack Manager RRC RLC MAC-b,MAC-d,MAC-sh MAC-HS,MAC-ES MAC-E* PHY Forwarding Application IP GTP / RTP RANAP RUA SCTP PDCP New Iu-h HNBAP Iu-UP Control Application IPSec TR-069 Framework
    17. 17. Integrated Device Architecture Extend Management Framework Enhanced TR-069 Trillium Femtocell Access Point Trillium Femtocell Protocols Ethernet Switch Router ADSL Transceiver + AFE 4 x 10 / 100 Ethernet ports 802 . 11 WiFi 4 x 10 / 100 Ethernet RJ 11 / POTS USB 2 . 0 MII PCI Converged HW
    18. 18. Back to the Future – Silicon Convergence FPGAs CPE / STB 2009 - 2010 Today, the market is split into: 1) Device-specific silicon for CPE / STB 2) Integrated FAP silicon with modem & baseband functions integrated 3) Some FPGAs Femtocell Strong price pressure will require further integration But, volumes need to pick up 2011 - 2012 <ul><li>Higher levels of integration </li></ul><ul><li>SoC for converged CPE </li></ul><ul><li>Improved functionality </li></ul><ul><li>Higher performance </li></ul>New category: Integrated CPE Devices
    19. 19. Conclusions: Higher Value via Converged Devices <ul><li>Solution fit </li></ul><ul><ul><li>Integrated device serves specific operator business case </li></ul></ul><ul><ul><li>Provides platform for differentiated services </li></ul></ul><ul><li>Focus on specific integration options </li></ul><ul><ul><li>Focus on specific RAN and device = managed cost </li></ul></ul><ul><ul><li>Evolve to support other RAN and devices </li></ul></ul><ul><li>Promise of the integrated device </li></ul><ul><ul><li>Reduced cost </li></ul></ul><ul><ul><li>Leveraged security and QoS </li></ul></ul><ul><ul><li>Easier rollout and better device management </li></ul></ul><ul><li>Further silicon convergence </li></ul>We deliver Software Solutions for both Integrated Femto Access Points & Femto Gateways
    20. 20. Questions & Comments Manish Singh Vice President, Product Line Management www.ccpu.com/products/trillium/femtocell.html
    21. 21. Evolving Network Architectures Security Gateway Iu Concentrator Tunneled Iu Iu-CS Iu-PS MSC SGSN Security Gateway Femto Gateway Iu-CS Iu-PS MSC SGSN Security Gateway Femto Gateway Iu OR Iu-h AAA System (e.g. HSS) Diameter Gi 3G RAN IuCS IuPS MSC SGSN GGSN Packet Data Gateway AAA System (e.g. HSS) IMS Call Control Gi Gn Wi Wm Cx SIP Tunneled Iu New Iu-h Iu-to-SIP FGW SIP in FAP Iu-h IuCS IuPS MSC SGSN CSCF MGC MGW SIP RTP IWF AS IuCS IP-RAN SIP / IMS
    22. 22. Trillium Repertoire Loaded – Architecture Agnostic IuCS IuPS Stack Manager Control Application RRC RLC MAC-b,MAC-d,MAC-sh MAC-HS,MAC-ES MAC-E* PHY Forwarding Application IP (IP Sec) GTP RANAP SCCP M3UA SCTP PDCP Tunneled Iu Iu-UP Stack Manager RRC RLC MAC-b,MAC-d,MAC-sh MAC-HS,MAC-ES MAC-E* PHY Forwarding Application IP (IP Sec) GTP RANAP RUA SCTP PDCP New Iu-h HNBAP Iu-UP Control Application Stack Manager Control Application RRC RLC MAC-b,MAC-d,MAC-sh MAC-HS,MAC-ES MAC-E* PHY Forwarding Application IP (IP Sec) GTP RANAP SCCP M3UA SCTP PDCP Iu-to-SIP FGW Iu-UP SIP in FAP TCP / UDP IPSec SCTP SIP / RTP CC/MM/GMM/SM RRC RLC MAC-b,MAC-d,MAC-sh MAC-HS,MAC-ES MAC-E* PHY Forwarding Application PDCP Stack Manager Network Architectures will Continue to Evolve & Change IP-RAN SIP / IMS

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