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Join us - in making business responsible


CBS President Johan Roos' presentation on CBS Responsibility Day 2009

CBS President Johan Roos' presentation on CBS Responsibility Day 2009

Published in Education , Business
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  • A responsible manager?Dick Fuld, the CEO of bankrupt investment bank Lehman Brothers, (seen here being heckled after testifying on Capitol Hill)
  • Corporate scandalshappen not only in the US (Maddoff) and the financialcrisisseems to let open the box of bad apples - again (rememberEnron, WorldCom, Tyco etc?) Stein Bagger defrauded his company IT Factory of 831 million kroner. It has been called the largest fraud ever committed by an individual in Denmark He was sentenced to 7 years in prison
  • Top 3 to trust: 1) Doctors: 90%, 2) Teachers 86%, 3) Television news readers 81%Source: Ipsos MORIBase: c.2,000 British adultsaged 15+/16+ eachyearAvailable at:
  • Internet gives new opportunities for plagiarismThe data was collected from more than 5,000 business (mostly MBA) and nonbusiness graduate students at 32 colleges and universities in the United States and Canada during the 2002–2003 and 2003–2004 academic years Percentage of students who admitted to one or more incidents of cheating in the past academic year—56% of graduate business students compared to 47% of their nonbusiness peers
  • A Question of Legitimacy =>Legitimacycrisis for b-schools?Solution???Harvard – FIX the problem, HBR, Newsweek
  • The MBA-oath as a response to the b-schoollegitimacycrisisIn June 2009,instead of dollars, hundreds of graduates waved copies of the MBA Oathcommitting themselves to "create value, responsibly and ethically“Since the oath was published in May 2009 by a group of HBS students, more than half of the 900 graduates of the Class of 2009 signed on, along with hundreds of other MBA students and alumni from other business schools. The MBA Oath website has had thousands of visitors from over 115 countries, and business schools outside the US have requested copies of the oath translated into other languages.The MBAOath:
  • 5000companies has signed the UN Global Compact (out of app 60000 multinational companiesworldwide = 8%)246 universities (mainlyb-schools) have signed UN PRME (out of app 1500 b-schoolsworldwide = 16%)Thefirst CBS ReportonProgress is due on 30 June 2010Logos of co-convenors
  • Letme give youthreeexamples from CBS
  • CBS task force currently working on integration of PRMEthe overall CBS strategy.Further integration of Corporate Social Responsibility, ethics, sustainability and climatechangeintocore curriculum of the 14 bachelor programmes. AND 1st semester electiveon ”Corporate Social Responsibility: International Business in Global Society”. GOAL is to developMSc in Sustainable Management – hopefullyready in 3 years for you to enroll in!With its very broad range of faculty CBS aims at educating reflective managers who are able to focus on the complex problems facing companies, public organisations and international organisations on issues of CSR, ethics, sustainability and climate change. While doing this we will leverage the Nordic approach to management and build on the strong heritage of cross-disciplinary approaches blooming at CBS.Join Us! in the discussion of embedding PRME across CBS


  • 1. Join Us!in Making Business Responsible
    Johan Roos
    Copenhagen Business School
    CBS Responsibility Day
    1 September 2009
    Copenhagen Business School
  • 2. Milton Friedman, 1970
    SumantraGhoshal, 2005
    • ”Morality, or ethics, is inseparable from human intentionality”
    • 3. “The Business of Business is Business”
  • 4.
  • 5.
  • 6. Do you trust…
    • Ordinary man in the street: 52%
    • 7. Business Leader:26%
    Do we have a trust problem?
  • 9.
    • Massive increase in plagiarism
    • 10. The copy-pastegeneration
    • 11. Business students cheat most
    “I think the recent coroporate scandals point to the need for character in our business schools. If the driver at the helm is un-ethical, so shall the crew be.”
    —Comments of an MBA student at a large U.S. university
  • 13.
  • 14. “How to Fix Business Schools” debate
  • 15.
  • 16. THE MBA OATH:
    As a manager, my purpose is to serve the greater good ...
  • 17.
    • 6 Principles (purpose, values, method, research, partnership, dialogue)
    • 18. 246 signatories to date since launch in 2007
    • 19. Committed to sharing information on progress every 18 months
    WE DO?
  • 20. Pioneers in embedding PRME. Now reviewing everything we do through this lense
    We adjust our teaching efforts. Massive and targeted – for everybody and the specialist.
    Broad base – broad perspective