Corporate social responsibility and competitive advantage

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Kai Hockerts presentation from CBS Responsibility Day 2009

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Corporate social responsibility and competitive advantage

  1. 1. Corporate Social Responsibility and Competitive Advantage Kai Hockerts, Associate Professor Copenhagen Business School Centre for Corporate Social Responsibility (CSR) Porcelaenshaeven 18, Office 0.113 Tel: 0045 3815-3175, [email_address] www.cbs.dk/staff/hockerts 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  2. 2. www.cbs.dk/cbscsr 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  3. 3. Join Us! Beyond this Day <ul><li>Take it into every course you will take </li></ul><ul><li>Challenge Faculty on how to do </li></ul><ul><ul><li>Responsible Finance </li></ul></ul><ul><ul><li>Marketing Ethical Products </li></ul></ul><ul><ul><li>R&D for Social Innovation </li></ul></ul><ul><ul><li>Measuring and Reporting CSR </li></ul></ul><ul><li>Give feed-back to your programme lines </li></ul>1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  4. 4. Corporate Social Responsibility and Competitive Advantage Kai Hockerts, Associate Professor Copenhagen Business School Centre for Corporate Social Responsibility (CSR) Porcelaenshaeven 18, Office 0.113 Tel: 0045 3815-3175, [email_address] www.cbs.dk/staff/hockerts 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  5. 5. Criteria of HUI Ranking <ul><li>Vision & Policy: </li></ul><ul><li>Environmental policy (I) </li></ul><ul><li>World-wide standards equivalence (II) </li></ul>1 Sept 2009 Responsibility Day, Kai Hockerts, CBS www.hamburger-umweltinst.org/Top50.htm <ul><li>Implementation: </li></ul><ul><li>Organizational structure (III) </li></ul><ul><li>Communication (VI) </li></ul><ul><li>External environmental activities (X) </li></ul><ul><li>Outcomes: </li></ul><ul><li>Sustainability of products (IV) </li></ul><ul><li>Process optimisation (V) </li></ul><ul><li>Waste Management (VII) </li></ul><ul><li>Accidents (VII) </li></ul><ul><li>Contaminated sites  (IX) </li></ul>
  6. 6. Leaders of the HUI Ranking 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS Source: http://www.hamburger-umweltinst.org/Top50.htm
  7. 7. Laggards of the HUI Ranking <ul><li>Source: http://www.hamburger-umweltinst.org/Top50.htm </li></ul>1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  8. 8. Is there a Competitive Advantage of CSR? Analyzing the „Business Case“ for CSR 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  9. 9. Performance of HUI Leaders and Laggards 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS Source: SAM Asset Management; www.sam-group.com
  10. 10. Competitive Advantage or Corporate Adventure? 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  11. 11. CSR & Competitive Advantage 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  12. 12. Social Entrepreneurship 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  13. 13. The Boundaries of Business 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS For-Profit Public Non-Profit are blurring
  14. 14. Lists of “CSR” Job Offers <ul><li>http://www.acre-resources.co.uk/ => leading CSR recruitment company (global) </li></ul><ul><li>www.sustainablebusiness.com/ => Green Dream Jobs (US-focus) </li></ul><ul><li>http://www.eurosif.org/sri/jobs => Jobs in Socially Responsible Investing (SRI) </li></ul><ul><li>http://uk.oneworld.net/job/list/professional/ => OneWorld Job List - For jobs in human rights, environment, and development (UK-based) </li></ul><ul><li>http://jobs.undp.org/ => UNDP jobsite </li></ul>1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  15. 15. 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  16. 16. 18 13 8 5 11 15 18
  17. 17. Examples of Corporate Social Innovation
  18. 20. Grameen Phone <ul><li>A Partnership between </li></ul><ul><ul><li>Grameen Bank </li></ul></ul><ul><ul><li>Telenor </li></ul></ul>
  19. 22. Eye Care Van <ul><li>A cooperation between </li></ul><ul><ul><li>Sankara Nethralaya </li></ul></ul><ul><ul><li>and </li></ul></ul>

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