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Cross Functional Communication

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pondicherry university

James Lakra DMS-SOM Pondicherry University

TechnologySpiritual
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CROSS FUNCTIONAL COMMUNICATION
Role of communication
[object Object]
 
 
 
[object Object],Suppliers and other business partners Supply chain management Procurement, distribution & logistics Manufacturing & production Engineering & research A/C & Finance Customer Relationship Mgt. Marketing sales customer service Consumer & bus. customers extranets Co. boundary extranets Intranets intranets
Marketing communication/ Integrated Marketing communication ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Marketing communication process Source ( Marketer) Encoding (advertising agency/sales person/ marketer Transmission Mass media/ Sales people/ stores Decoding consumer FEEDBACK Action (direct Feedback) Indirect feedback
source encoding transmission Decoding Define objectives Develop Message- Communicate benefits Transmit message to consumers Exposure Perception And Interpretation Of message Poor Product concept Message unrelated Failure to Reach Target audience Lack of Credibility/ Advertising wear out Marketing communication process Implementation of comm. process Barriers to communication
Project management communication ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Human Resource Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial communication lets you know - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Cross Functional Communication

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  • 8.
  • 9.
  • 10. Marketing communication process Source ( Marketer) Encoding (advertising agency/sales person/ marketer Transmission Mass media/ Sales people/ stores Decoding consumer FEEDBACK Action (direct Feedback) Indirect feedback
  • 11. source encoding transmission Decoding Define objectives Develop Message- Communicate benefits Transmit message to consumers Exposure Perception And Interpretation Of message Poor Product concept Message unrelated Failure to Reach Target audience Lack of Credibility/ Advertising wear out Marketing communication process Implementation of comm. process Barriers to communication
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.