Small Business Marketing on a Budget

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Kate Carruthers

Small Business September 2008 Seminar - Dept State & Regional Development

Technology Business News & Politics

Small Business Marketing on a Budget Using Web 2.0 Tools By Kate Carruthers

Thank you to the following sponsors: Sep 2008

Who Am I? ,[object Object],[object Object],Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

What can your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

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Traditional Marketing Mix Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

New Model Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

New Model Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

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Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

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What is changing & why should I care? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

Speed of Change Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

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Small Business Marketing on a Budget

1. Small Business Marketing on a Budget Using Web 2.0 Tools By Kate Carruthers

2. Thank you to the following sponsors: Sep 2008

8. Summary of Marketing Mix Decisions Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget

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17. Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

18. Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

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Small Business Marketing on a Budget

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