2. Use original Daft
Punk Text,
This text is well
known for them,
therefore people
know who it is.
Background to be
dark, therefore
making the font
stand out.
Bright neon colours,
bringing out the
‘Electro’ style For my fist idea I
want to stick to the
theme Daft Punk
seem to have.
This will be a good
selling point
Due to the fact fans
would recognise it
and knew how
good the previous
album was.
DIGI PACK
#1
The albums artwork and
style maybe seen as
quite redundant in the
dance/house genre
because many bands
and duos have these
kind of styles because it
fits with their music.
Use lyrics
and
interviews
for the 8
page
booklet.
3. #2
Create my own font,
using the main aspects
from the original
Use already taken
photos of the pair
and manipulate
them ( of coarse
with their helmets
on)
Still use a dark
background
with bright
neon colours
to bring in and
enhance the
‘techno’ style.
For this idea I want the album
to still consist of the same
colours, on the other hand
this time I want to include
photos of the pair,
manipulating them myself,
using photoshop.
Use lyrics and
interviews for the
8 page booklet.
4. Justification.
Both of My ideas still have the consistent style of which Daft Punk go by, the dark
backgrounds and neon colours. The main difference between the both is my second
idea containing manipulated images of the pair and my first being more
graphical, using patterns.
I have chosen my second idea for my final outcome, reasons being that I am more
than capable of using Photoshop, this being one of my strongest skills. Using photos
that are already taken of the pair, I will use Photoshop to manipulate them. Furth
more I will design my own font but stick to their original style. This will still attract the
fans. Using bright neon colours like they have in their previous album will enhance the
‘techno/electro’ theme.
Daft Punk have previously used photos of themselves, always wearing helmets, as this
is what their persona is . I will use classic photos of them and manipulate them to
make them more up to date, This leading to fans recognising the photos there for
buying the album.
I wanted to go for my second idea over my first due to my first being to similar to the
last album they released, although I will still stick to the neon themed idea.
5.
6.
7. Mock up
• My idea consists of Daft Punks old and more
relevant artwork. Using a dark background with
neon colours. For my front cover I want to use an
old photo, more of a classic, and manipulate it to
put a more modern twist on it. Keeping the same
style font Daft Punk use in previous album
artwork and again maybe put a modern twist on
it. Carrying on this style in to digi pack and 8 page
booklet, using a dark background and neon
colours. This will empathise the ‘techno/electro’
feel. Furth more using previous themes will
attract old fans.
8.
9. Peer Feedback
Peer Feed Back
Eleanor-18-girl
• What is your overall opinion on my idea?
I liked it, I think your idea goes well with the choice of artist.
•
• What would you do differently, how can I improve?
I would use your own photos.
•
• What do you think the best aspect of my idea is?
The colour scheme and style is a good aspect, it’s consistent.
•
• Tom-18-male
• What is your overall opinion on my idea?
The idea is alright.
• What would you do differently, how can I improve?
I wouldn’t use the same colours as previous albums, I would change it up abit.
• What do you think the best aspect of my idea is?
Using the old photos is a cool idea, makes it more iconic
10. • Mik-17-male
• What is your overall opinion on my idea?
I really like you I think you planned it out well.
• What would you do differently, how can I improve?
You could make the Artist name more central on the album cover in order to draw attention.
• What do you think the best aspect of my idea is?
I like the way you are using old classic photos, this has rarely been done before.
• Lucy-17-female
• What is your overall opinion on my idea?
I love it! I think it ties in with Daft Punks original material and can help fans reconnect to their old stuff
as well.
• What would you do differently, how can I improve?
I don’t think you’ve mentioned the album title
• What do you think the best aspect of my idea is?
The mood boards and the mock up show me how detailed you have gone into this project, I know why
you are doing certain things.
11. Analyse after feedback.
• I think I will keep my idea pretty much the
same as my mock up. Although one thing I will
change is the fact I don’t have the title of the
album on the front cover, I will use a different
style of font of which I used for the artists
name. This bringing on the more current vibe
into it.
12. Audience Research
Age?
• Previous Albums have a wide range when
talking about their target audience, I would
say 15-30 year olds take interest in their
music. Due to Daft Punk being around for a
good 15 years, their music can still spark
interest in their original fans but also tie in the
new ones.
13. • Gender?
Electro/dance music appeals to both male and females,
this including Daft Punk.
Although Daft Punks image are a big part of their act, sex
appeal doesn’t have much to do with it, this is because
they always have Helmets on when performing or in
public. As their helmets include lights and technology this
can appeal to males, in the interest of computers and
technology.
Overall I don’t think Daft Punk have a specific target sex,
they offer both sides to enjoy their music.
14. Socio-economic
• Using the Socio-economic grouping system, I think Daft
Punk appeal to most of the bands. I wouldn’t
necessarily they targeted one in particular, I don’t
believe they appeal to the higher band ( group A). The
reason being that electro/dance music is not often
associated with top bankers, lawyers and other highly
salaried professionals. Daft Punks genre can appeal to
both men and women what ever their work status.
Using Daft Punks previous album covers, they use their
name to stand out, using their own styled font, which
most people would know who it was, they go for the
basic.
15. Competitors
As shown on this website, Daft Punk have a range of competitors in their genre of
music. Although Daft Punk are a well known band, they have come across many
new artists who share the same fan base. Daft Punk have been around for many
years therefore their fan base is on a larger scale then most, saying that many new
artists have top the charts e.g. Skrillex and David Guetta. This being the case, Daft
Punk have to come up with new and exciting material in order for their fan base to
keep listening and supporting them.
16. In order to promote their new single, and keep up with competitors
they have advertised and ‘teased’ the listeners
‘The campaign for Daft Punk's forthcoming album Random Access
Memories has been a master class in teasing. Unfolding like the
various levels of a promotional campaign for a blockbuster film –
including gigantic billboard posters, TV trailers and behind-the-
scenes featurettes – it has repositioned the duo as an event band
following 2005's disappointing (and low-selling) Human After All
and 2010's underwhelming Tron soundtrack.’
• http://www.guardian.co.uk/music/musicblog/2013/apr/19/daft-
punk-get-lucky-pharrell-williams-review
17. Materials and skills
In order to complete my Digi pack I will have to use many
photos that have already been taken/ drawn of Daft Punk.
After collecting my photos I will have to manipulate them,
in order to do this I will be using Photoshop cs5 (
provided by the college).In order to make my covers to a
top standard I will have to brush up on my Photoshop skills,
to do this I will have to read up on the guide. I will also be
collecting interviews and reviews of the internet to go
inside my 8 page booklet. Once I've finished design my
pages, I will then create a template for my digi pack, I will
do this on Indesign. Saying that Indesign is not a program I
am to familiar with, in order to make my final product to a
professional standard I will have to learn how to use
Indesign by doing my research and using the guide.
18. Production management requirements
• Time management is the most important
thing I have to remember whilst doing this
project. In previous projects I haven't handled
my time well. There for I will have a set diary
and try to stick to it.
19. • Researching into product
techniques I have found
a website which contain
digi packs (v
http://www.discmakers.c
om/templates/Digipaks.a
sp) , although I wont be
using them, it gives me a
good idea on how they
should look.
• For my lasers I have
looked into a YouTube
channel which shows me
how to make neon
lasers, layers and how to
make my outcome to a
professional standard.
20. Copyright
• Copy right is a huge issue with my product. I
will be using photos and graphics which
belong to others. In order for me to avoid any
trouble I will quote where I have got them
from, taking no credit. Although they will be
clearly manipulated I will make it clear where
the original is from.
