Crossing The Digital Divide
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Transcript

  • 1. Crossing the Digital Divide: emarketing to clients and prospects Presenter Carolyn Elefant Marketing/Social media track March 25, 2010 2:30-3:30 March 25 - 27, 2010 www.techshow.com
  • 2. 6 Inexpensive, High Tech Ways to Market Your Practice E-mail Marketing Podcasting Videocasting Blogging Webinars e-Books and Vooks
  • 3. E-Books
    • What?
    • An electronic pamphlet, usually 8-25 pages, on a discrete legal topic
    • Why?
    • Educate clients
    • Call to action and permission marketing
    • SEO if posted on archive sites
    • Where?
    • Download via website & autoresponder
    • Post on JD Supra, DocStoc & other archiving sites
    • How?
    • aggregate blog posts in PDF file
    • compile client FAQs
  • 4. Blogging
    • What?
    • A frequently updated website.
    • Why?
    • educate clients
    • SEO
    • engage in discourse w/other lawyers
    • keep abreast of practice developments
  • 5. Blogging Where?
  • 6. Blogging
    • How to Start:
    • Select a service (start free/cheap and upgrade)
    • Choose a name (cutesy v. SEO)
    • choose a topic (discrete and niche are best)
    • commit to regularity - 3-4 times a week starting out
  • 7. Webinars
    • What? 
    • Seminar online
    • Why?
    • MOST effective method to attract & retain clients
    • educate new clients
    • reinforce ties to existing clients
    • repurpose content for website or even sale (extra revenue stream)
    • Looks impressive, but very inexpensive
  • 8. Webinars WHERE?
  • 9. Webinars
    • How?
    • choose platform
    • choose topic
    • choose date 
    • Set up registration (Google forms, Aweber, ejunkie)
    • promote webinar via social media, email lists and conventional tools 
    • deliver and record webinar
    • redistribute webinar via YouTube, website