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Carmen's Personal Brand Plan
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Carmen's Personal Brand Plan Presentation Transcript

  • 1. CARMEN CHAU Personal Brand Plan
  • 2. GOALS
    • To use social media effectively in order to communicate that I am a budding public relations practitioner, who is more than ready to participate, contribute, create, connect, and engage online and offline.
  • 3. OBJECTIVES
    • To create an established online presence by the end of the school year in August, 2010.
    • To connect with PR professionals and those who are well-versed in social media.
    • To attain a PR career in which social media is integral to it after I graduate from the Humber PR program.
    • To be able to find a niche online.
    • -A place where I am known to be the “go-to” person.
  • 4. SITUATIONAL ANALYSIS
    • STRENGTHS
    • I have experience in the PR industry from interning at an agency for 6 months. This demonstrates my ability and willingness to work from the bottom up.
    • I have an insatiable thirst to learn. I taught myself Adobe Photoshop, HTML, and how to make a webpage when I was 16.
    • 3. I have perseverance. This is proved by my recent attempt to overcome the poor sound quality of videos that I made. I downloaded several programs (Audacity, Media Subtitler, ImTOO MPEG Encoder) and learned how to use them all at once.
    • WEAKNESSES
    • I am soft-spoken. I prefer to work behind the scene and away from the spotlight.
    • I am a social media observant more than a participant.
    • I have not been able to find my niche online.
  • 5. SITUATIONAL ANALYSIS
    • OPPORTUNITIES
    • The chance of using social media to make a mark for myself, tell the world who I really am, and to eventually find a niche.
    • Networking and volunteer opportunities to force myself to get out there, and to build, refine, and establish my identity.
    • THREATS
    • Not being able to find a relevant and authentic voice when anyone can blog and tweet.
    • Fellow PR students who are also beginning to understand the importance of social media.
  • 6. I AM
    • C APBALE C ONSCIENTIOUS
    • A MIABLE H ARD-WORKING
    • R ESOURCEFUL A MBITIOUS
    • M ODEST U NIQUE
    • E XPERIENCED
    • N EOPHYTE
    • smart | professional | independent | focused | plugged-in
  • 7. KEY MESSAGES
    • I am a beginner in PR and social media. But I believe I can add value
    • based on what I have learned in school and experienced during my internship.
    I am a perpetual student. I strive to learn as much as I can in order to share my knowledge, to keep up with changes, and to make self-improvements. I am a hard-working individual who will go the extra mile to get things done and to give everything that I do with 110% effort. I believe social media is the platform for powerful connections, network learning, and relationships that can enhance offline communications. LETS’ CONNECT!
  • 8. CHANNELS
    • BLOG
    • http:// carmenchau.wordpress.com
    • TWITTER
    • http:// www.twitter.com/carmenchau
    • LINKEDIN
    • http:// ca.linkedin.com/in/carmenchau
    • HUMBER PR
    • http:// humberpr.ning.com/profile/CarmenChau
    • PERSONAL NETWORKS
    • CPRS
    • NETWORKING EVENTS & VOLUNTEER OPPORTUNITIES
  • 9. STRATEGIES
    • Leverage social media to maximize my online presence.
    • Connect with people online in a way that I can transfer those valuable connections to my life outside of the Internet.
    • 3. Network with PR and social media professionals in order to maximize my offline presence.
  • 10. TACTICS
    • BLOG
    • Start blogging about my life and interests.
    • Offer insights and tips for PR internships.
    • Update my blog at least once a week.
    • Connect with bloggers (links, comments, mentions)
    • NETWORKING EVENTS
    • Attend public relations and social media related events at least once a month (will be captured by pictures, tweets, or blog entries)
    • Ie. CPRS, IABC, TTT
    • VOLUNTEER OPPORTUNITIES
    • Volunteer for events (will be captured by pictures, tweets, or blog entries)
    • TWITTER
    • Follow people who inspire me
    • Connect with people on Twitter (measured by # of people I’m following and the # of people following me)
    • Add value by tweeting interesting and relevant information
  • 11. TACTICS
    • MISC.
    • Read more than textbooks and newspapers.
    • Zero in on subjects that interest me as a way of finding a niche.
    • Explore and learn various social media tools (ie. Four Square, Tumblr, etc.)
    • Learn more about social media (books, newsletters, blogs)
    • Learn more about PR practices and industry (books, newsletters, blogs)
    Be more in tune with myself so I can be the best that I can be, and project myself that way through social media.
  • 12. CRITICAL PATH
    • Brainstorm ideas for blog entries
    • Start blogging
    • Promote blog (post on Twitter profile, and Humber PR Ning)
    • Blog weekly
    • Connect with other bloggers (comments that add value)
    • Subscribe to social media & PR related newsletters, blogs
    • Tweet and start having conversations on Twitter
    • Attend networking events
    • Volunteer
    • Learn social media and PR
    • Gain loyal readership for blog
    • Now
    • By March 6th
    • By March 6th
    • March 6th - ongoing
    • March 6th - ongoing
    • Now - ongoing
    • Now - ongoing
    • Now - ongoing
    • Now - ongoing
    • Now- ongoing
    • April 30th (end of term)