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Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
Carmen's Personal Brand Plan
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Carmen's Personal Brand Plan

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  • 1. CARMEN CHAU Personal Brand Plan
  • 2. GOALS
    • To use social media effectively in order to communicate that I am a budding public relations practitioner, who is more than ready to participate, contribute, create, connect, and engage online and offline.
  • 3. OBJECTIVES
    • To create an established online presence by the end of the school year in August, 2010.
    • To connect with PR professionals and those who are well-versed in social media.
    • To attain a PR career in which social media is integral to it after I graduate from the Humber PR program.
    • To be able to find a niche online.
    • -A place where I am known to be the “go-to” person.
  • 4. SITUATIONAL ANALYSIS
    • STRENGTHS
    • I have experience in the PR industry from interning at an agency for 6 months. This demonstrates my ability and willingness to work from the bottom up.
    • I have an insatiable thirst to learn. I taught myself Adobe Photoshop, HTML, and how to make a webpage when I was 16.
    • 3. I have perseverance. This is proved by my recent attempt to overcome the poor sound quality of videos that I made. I downloaded several programs (Audacity, Media Subtitler, ImTOO MPEG Encoder) and learned how to use them all at once.
    • WEAKNESSES
    • I am soft-spoken. I prefer to work behind the scene and away from the spotlight.
    • I am a social media observant more than a participant.
    • I have not been able to find my niche online.
  • 5. SITUATIONAL ANALYSIS
    • OPPORTUNITIES
    • The chance of using social media to make a mark for myself, tell the world who I really am, and to eventually find a niche.
    • Networking and volunteer opportunities to force myself to get out there, and to build, refine, and establish my identity.
    • THREATS
    • Not being able to find a relevant and authentic voice when anyone can blog and tweet.
    • Fellow PR students who are also beginning to understand the importance of social media.
  • 6. I AM
    • C APBALE C ONSCIENTIOUS
    • A MIABLE H ARD-WORKING
    • R ESOURCEFUL A MBITIOUS
    • M ODEST U NIQUE
    • E XPERIENCED
    • N EOPHYTE
    • smart | professional | independent | focused | plugged-in
  • 7. KEY MESSAGES
    • I am a beginner in PR and social media. But I believe I can add value
    • based on what I have learned in school and experienced during my internship.
    I am a perpetual student. I strive to learn as much as I can in order to share my knowledge, to keep up with changes, and to make self-improvements. I am a hard-working individual who will go the extra mile to get things done and to give everything that I do with 110% effort. I believe social media is the platform for powerful connections, network learning, and relationships that can enhance offline communications. LETS’ CONNECT!
  • 8. CHANNELS
    • BLOG
    • http:// carmenchau.wordpress.com
    • TWITTER
    • http:// www.twitter.com/carmenchau
    • LINKEDIN
    • http:// ca.linkedin.com/in/carmenchau
    • HUMBER PR
    • http:// humberpr.ning.com/profile/CarmenChau
    • PERSONAL NETWORKS
    • CPRS
    • NETWORKING EVENTS & VOLUNTEER OPPORTUNITIES
  • 9. STRATEGIES
    • Leverage social media to maximize my online presence.
    • Connect with people online in a way that I can transfer those valuable connections to my life outside of the Internet.
    • 3. Network with PR and social media professionals in order to maximize my offline presence.
  • 10. TACTICS
    • BLOG
    • Start blogging about my life and interests.
    • Offer insights and tips for PR internships.
    • Update my blog at least once a week.
    • Connect with bloggers (links, comments, mentions)
    • NETWORKING EVENTS
    • Attend public relations and social media related events at least once a month (will be captured by pictures, tweets, or blog entries)
    • Ie. CPRS, IABC, TTT
    • VOLUNTEER OPPORTUNITIES
    • Volunteer for events (will be captured by pictures, tweets, or blog entries)
    • TWITTER
    • Follow people who inspire me
    • Connect with people on Twitter (measured by # of people I’m following and the # of people following me)
    • Add value by tweeting interesting and relevant information
  • 11. TACTICS
    • MISC.
    • Read more than textbooks and newspapers.
    • Zero in on subjects that interest me as a way of finding a niche.
    • Explore and learn various social media tools (ie. Four Square, Tumblr, etc.)
    • Learn more about social media (books, newsletters, blogs)
    • Learn more about PR practices and industry (books, newsletters, blogs)
    Be more in tune with myself so I can be the best that I can be, and project myself that way through social media.
  • 12. CRITICAL PATH
    • Brainstorm ideas for blog entries
    • Start blogging
    • Promote blog (post on Twitter profile, and Humber PR Ning)
    • Blog weekly
    • Connect with other bloggers (comments that add value)
    • Subscribe to social media & PR related newsletters, blogs
    • Tweet and start having conversations on Twitter
    • Attend networking events
    • Volunteer
    • Learn social media and PR
    • Gain loyal readership for blog
    • Now
    • By March 6th
    • By March 6th
    • March 6th - ongoing
    • March 6th - ongoing
    • Now - ongoing
    • Now - ongoing
    • Now - ongoing
    • Now - ongoing
    • Now- ongoing
    • April 30th (end of term)

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