Carmen's Personal Brand Plan


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Carmen's Personal Brand Plan

  1. 1. CARMEN CHAU Personal Brand Plan
  2. 2. GOALS <ul><li>To use social media effectively in order to communicate that I am a budding public relations practitioner, who is more than ready to participate, contribute, create, connect, and engage online and offline. </li></ul>
  3. 3. OBJECTIVES <ul><li>To create an established online presence by the end of the school year in August, 2010. </li></ul><ul><li>To connect with PR professionals and those who are well-versed in social media. </li></ul><ul><li>To attain a PR career in which social media is integral to it after I graduate from the Humber PR program. </li></ul><ul><li>To be able to find a niche online. </li></ul><ul><li>-A place where I am known to be the “go-to” person. </li></ul>
  4. 4. SITUATIONAL ANALYSIS <ul><li>STRENGTHS </li></ul><ul><li>I have experience in the PR industry from interning at an agency for 6 months. This demonstrates my ability and willingness to work from the bottom up. </li></ul><ul><li>I have an insatiable thirst to learn. I taught myself Adobe Photoshop, HTML, and how to make a webpage when I was 16. </li></ul><ul><li>3. I have perseverance. This is proved by my recent attempt to overcome the poor sound quality of videos that I made. I downloaded several programs (Audacity, Media Subtitler, ImTOO MPEG Encoder) and learned how to use them all at once. </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>I am soft-spoken. I prefer to work behind the scene and away from the spotlight. </li></ul><ul><li>I am a social media observant more than a participant. </li></ul><ul><li>I have not been able to find my niche online. </li></ul>
  5. 5. SITUATIONAL ANALYSIS <ul><li>OPPORTUNITIES </li></ul><ul><li>The chance of using social media to make a mark for myself, tell the world who I really am, and to eventually find a niche. </li></ul><ul><li>Networking and volunteer opportunities to force myself to get out there, and to build, refine, and establish my identity. </li></ul><ul><li>THREATS </li></ul><ul><li>Not being able to find a relevant and authentic voice when anyone can blog and tweet. </li></ul><ul><li>Fellow PR students who are also beginning to understand the importance of social media. </li></ul>
  6. 6. I AM <ul><li>C APBALE C ONSCIENTIOUS </li></ul><ul><li>A MIABLE H ARD-WORKING </li></ul><ul><li>R ESOURCEFUL A MBITIOUS </li></ul><ul><li>M ODEST U NIQUE </li></ul><ul><li>E XPERIENCED </li></ul><ul><li>N EOPHYTE </li></ul><ul><li>smart | professional | independent | focused | plugged-in </li></ul>
  7. 7. KEY MESSAGES <ul><li>I am a beginner in PR and social media. But I believe I can add value </li></ul><ul><li>based on what I have learned in school and experienced during my internship. </li></ul>I am a perpetual student. I strive to learn as much as I can in order to share my knowledge, to keep up with changes, and to make self-improvements. I am a hard-working individual who will go the extra mile to get things done and to give everything that I do with 110% effort. I believe social media is the platform for powerful connections, network learning, and relationships that can enhance offline communications. LETS’ CONNECT!
  8. 8. CHANNELS <ul><li>BLOG </li></ul><ul><li>http:// </li></ul><ul><li>TWITTER </li></ul><ul><li>http:// </li></ul><ul><li>LINKEDIN </li></ul><ul><li>http:// </li></ul><ul><li>HUMBER PR </li></ul><ul><li>http:// </li></ul><ul><li>PERSONAL NETWORKS </li></ul><ul><li>CPRS </li></ul><ul><li>NETWORKING EVENTS & VOLUNTEER OPPORTUNITIES </li></ul>
  9. 9. STRATEGIES <ul><li>Leverage social media to maximize my online presence. </li></ul><ul><li>Connect with people online in a way that I can transfer those valuable connections to my life outside of the Internet. </li></ul><ul><li>3. Network with PR and social media professionals in order to maximize my offline presence. </li></ul>
  10. 10. TACTICS <ul><li>BLOG </li></ul><ul><li>Start blogging about my life and interests. </li></ul><ul><li>Offer insights and tips for PR internships. </li></ul><ul><li>Update my blog at least once a week. </li></ul><ul><li>Connect with bloggers (links, comments, mentions) </li></ul><ul><li>NETWORKING EVENTS </li></ul><ul><li>Attend public relations and social media related events at least once a month (will be captured by pictures, tweets, or blog entries) </li></ul><ul><li>Ie. CPRS, IABC, TTT </li></ul><ul><li>VOLUNTEER OPPORTUNITIES </li></ul><ul><li>Volunteer for events (will be captured by pictures, tweets, or blog entries) </li></ul><ul><li>TWITTER </li></ul><ul><li>Follow people who inspire me </li></ul><ul><li>Connect with people on Twitter (measured by # of people I’m following and the # of people following me) </li></ul><ul><li>Add value by tweeting interesting and relevant information </li></ul>
  11. 11. TACTICS <ul><li>MISC. </li></ul><ul><li>Read more than textbooks and newspapers. </li></ul><ul><li>Zero in on subjects that interest me as a way of finding a niche. </li></ul><ul><li>Explore and learn various social media tools (ie. Four Square, Tumblr, etc.) </li></ul><ul><li>Learn more about social media (books, newsletters, blogs) </li></ul><ul><li>Learn more about PR practices and industry (books, newsletters, blogs) </li></ul>Be more in tune with myself so I can be the best that I can be, and project myself that way through social media.
  12. 12. CRITICAL PATH <ul><li>Brainstorm ideas for blog entries </li></ul><ul><li>Start blogging </li></ul><ul><li>Promote blog (post on Twitter profile, and Humber PR Ning) </li></ul><ul><li>Blog weekly </li></ul><ul><li>Connect with other bloggers (comments that add value) </li></ul><ul><li>Subscribe to social media & PR related newsletters, blogs </li></ul><ul><li>Tweet and start having conversations on Twitter </li></ul><ul><li>Attend networking events </li></ul><ul><li>Volunteer </li></ul><ul><li>Learn social media and PR </li></ul><ul><li>Gain loyal readership for blog </li></ul><ul><li>Now </li></ul><ul><li>By March 6th </li></ul><ul><li>By March 6th </li></ul><ul><li>March 6th - ongoing </li></ul><ul><li>March 6th - ongoing </li></ul><ul><li>Now - ongoing </li></ul><ul><li>Now - ongoing </li></ul><ul><li>Now - ongoing </li></ul><ul><li>Now - ongoing </li></ul><ul><li>Now- ongoing </li></ul><ul><li>April 30th (end of term) </li></ul>