Sharing is the New Tell-a-Friend
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Talks about the importance of not just having share tools on your site, but optimizing them so that people WANT to share your content on their pages.
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Sharing is the New Tell-a-Friend
- 1. Sharing is the New Tell-A-Friend Carie Lewis Director of Emerging Media The Humane Society of the United States @cariegrls
- 4. Our Constituent Spoke… We Listened
- 5. March 2010
- 8. Tactic #1 – Include Share Links on Emails
- 9. Tactic #2 – Include a Link to RSVP on Facebook
- 10. Tactic #3 – Make Every Piece of Web Content Shareable
- 11. Tactic #4 – Make the Ask Inside the Content
- 12. Tactic #5 – Make Sharing the Primary Ask
- 13. Tactic #5 – Make Your Forms Shareable
- 18. MySalsa Sharing Example: Facebook Event Landing Page
- 19. MySalsa Sharing Example: Facebook Personal Fundraising Page
- 20. MySalsa Sharing Example: Twitter Event Landing Page
- 21. MySalsa Sharing Example: Twitter Personal Fundraising Page
- 24. Thank you! Carie Lewis Director of Emerging Media The Humane Society of the United States Email: [email_address] LinkedIn: http://www.linkedin.com/in/carielewis Twitter: @cariegrls Sharing Blog Post: http://cariegrls.blogspot.com/2009/07/sharing-is-new-taf.html HSUS Social Networks: http://www.humanesociety.org/connect
Editor's Notes
- 4:00 - 4:50: Carie Lewis from the Humane Society of the United States (HSUS) will discuss social media strategy and the importance of sharing. This includes how it's changed over the years in the nonprofit realm as well as tactical advice for effective sharing. She'll also talk about how HSUS used sharing and mySalsa to organize and run a successful ballot initiative in Missouri. 5:00 - 5:50: Salsa Staff will teach you how to execute smart sharing strategies within Salsa both using mySalsa and the new Salsa Sharing tools. If you haven’t implemented sharing tools on every piece of content you have yet, you’re missing out on a huge opportunity to engage existing advocates, recruit new ones, and drive substantial traffic to your website and campaign work.
- Also depends on demographics The main point here is that we need to do everything we can to optimize the sharing tools or people will simply abandon the sharing. This is extremely important to the success of this campaign, given it’s peer to peer and people go to their personal networks to raise money. 90% of people who donate to something do it because a friend asked them to.
- Challenges: people not knowing they have to sign up on your website 1 – explicit directions that your RSVP will not be counted unless you do 2 – or, include the Facebook link only after people RSVP on the site
- Viewing a webpage is not enough. On our website, every piece of content has to be tied to an action or donation, because those are our goals. Now, sharing is one of them, because of the power of putting something into your personal network
- Email Code http://www.addthis.com/bookmark.php?pub=hsus&s=facebook&url=http://www.page.com http://www.addthis.com/bookmark.php?pub=hsus&s=twitter&url=http://www.page.com&template=This+is+the+title:+http://bit.ly/9wCGdS+(via+@humanesociety)+%23hashtag
- Our challenge: shares went down when we redesigned our website