1 st hand : Farmer - Price between Rp.30k - 55k/ per kg (estimated profit 30%-50%)
2 nd hand : Co-owner / Distributor - Price between Rp.65k-90k / per kg [ profit between ( estimated profit 60%-90% , if counted from farmer side)
3 rd hand : Retail shop - Price between Rp.110k-125k / per kg (normally they sell per packet for an once, and they give special discount if buying in bulk) (estimated profit 50%-70%, if counted from distributor side)
[all price and profit were given by store owner (by interview and via telephone), found from the internet, and logic estimated, so it is subject to change and not 100% accurately]
Pricing and Profit
(Wikipedia) food supplement is, typically, a nutrient added to a foodstuff which would otherwise not contain that nutrient.
(Vitahealth 2004) According to it, Food Supplement is, healty food, also known as dietary supplement with official name Nutraceutical, contain one or more nutrient (including vitamins, minerals, and amino acids), and if in form of medicine (capsule or tablet or syrup) known as Pharmaceutical
Yes / No ?
Roselle can be used to make or as the ingredient to make a food supplement, because inside of the Roselle itself contain many types of nutrients that useful for our health and metabolism (contain many type of amino acid, vitamin C, protein and many more useful nutrient.
Even in form of herbal tea, it still contain high amount of vitamin C and amino acids
But no if the product can not be consumed by our mouth (Roselle soap)
Food Supplement Definition
Firstly we must try to introduce, explain and promote Roselle’s products, because many people do not know what is Roselle and what are the benefits if they use Roselle’s products.
We can Promote on radio, make leaflet and poster, put it on the newspaper, or even TV (require big budget)
talk orally to friends and family members, ask them to pass up the information to others friend.
Give free sample to people to try and feel the benefits by themselve
Cooperate and partnership with health centre or doctors (ask them to help to explain the benefits to their patients)
Make a special event to introduce and promote Roselle’s products.
Roselle’s products are not familiar in our society so we must selling and promoting Roselle’s products at the place where many people come!
Promote and Sell in supermarket, hypermarket, even a traditional market ( normally everyday a housewife will go to a traditional market to buy daily needs)
Open a special shop to sell Roselle’s products in shopping centre (malls, plaza)
Special for Roselle’s herbal tea, you can distribute it to : medical store or kind of.
Even make a ready to drink refreshing Roselle’s tea.
If have large budget we can sponsoring some sport event
Product made from Roselle
Toko Obat Surabaya Jaya, jalan jagalan – Surabaya. Telp 031-3528184
Toko obat Bintang Sehat, jalan jagalan – Surabaya. Telp 031-3530030
Pasar Wisata Juanda jalan Raya Sedati Gede – Blok B 04 Pabean – Sedati – Sidoarjo. Telp 031-70954849
Hot & Cool Rosella Corner – Royal Plasa Lt III – Surabaya – Telp 031-60791262
CV. Putra Manunggal Jaya , Jalan Kedung Tarukan 54 Surabaya 60132, Jawa Timur - Gerbangkertasusila Indonesia ( @85k / per kg (nego) )
UD. SANCTITAS VERITAS Griya Pabean II / E 42 Pabean Sedati – Sidoarjo Telp 03170924849 - Fax 031-8674849 [email_address]
Suara Konsumen 081.2324.1600
Asking, calling and short interviewing the seller from Toko obat Surabaya Jaya, Toko obat bintang sehat, hokky buah, prima buah.
Buying from a store the example of the Rosselle Red Tea(1 packet / 80gram for Rp.7,5k) (Surabaya Jaya)